Scoop.it!

MARCH 23, 2023

It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business. They also publish eBooks and white papers that are industry-specific.

Whitepaper 108

Whitepaper Law User-Generated SEO 108

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. Empowers; 3. Entertains.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Search Engine Land

JANUARY 17, 2024

Build it out with product pages, landing pages and an About us page that clearly and attractively states who you are, your target audience and why they should choose you above the competition. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions.

SEO 119

SEO Branding Entertainment Communications 119

Sachs Marketing Group

JANUARY 30, 2023

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Taking advantage of livestream events and webinars will demonstrate expertise and showcase your dedication to educating your audience.

B2C 121

B2C Whitepaper Marketing Marketers 121

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers. Content marketing is best for: Lead generation. Social media marketing is best for: Relationship building.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

InTouch Marketing

JANUARY 31, 2024

Businesses can effectively use niche marketing by conducting thorough market research to identify niche opportunities, positioning themselves as authorities within the niche, and creating specialized products or services that address the unique needs of the target market.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Hootsuite

JULY 13, 2023

Whether you’re hosting a Q&A or a behind-the-scenes tour or putting on your own masterclass, livestreams are a great way to offer educational value or entertainment in an interactive way. Here’s our guide to determining your social media target market. If you want to know where your leads are coming from, maybe just… ask?

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! It covers everything from identifying target markets to creating a content strategy to measuring success. So get your notepad open and hop in with me!

Branding 83

Branding Global Marketing Fashion Whitepaper 83

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. eBooks, white papers, and webinars make for great gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65