Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. For instance, webinars or eBooks that specifically talk about how your product works. dEMkCctEWE.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. We have a full breakdown of HubSpot’s strategy in another post and video. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Power Digital Marketing

JANUARY 20, 2019

What It Does: If you are a YouTube creator or are a business focused on video marketing, you’ll want to pay attention to this one. Not only is the tool meant to educate web developers, but it also helps them apply what they’ve learned to create and solve web issues on any website. User friendly, but not for business owners.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Scoop.it!

APRIL 12, 2022

You can write newsletters , create podcasts, share videos, and write educational threads on Twitter and LinkedIn breaking down concepts and strategies that people can use to grow their business. When performing an audience analysis, there are different kinds of data you’ll need to collect about your target market.

Marketing Strategy 100

Marketing Strategy Content Marketing Branding eBook 100

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Content marketing is best for: Lead generation. Video Marketing. Share your video content on social media.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Content upgrades are additional resources, such as an ebook, within a blog post. You offer the reader the resource in exchange for their email address.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Lynton Web

DECEMBER 21, 2021

Before you start any new content marketing endeavors, do a content audit of what you already have in motion to see what’s working for or against you. Once you find the results, create and share educational, quality content about your products, services, and your company to your prospects and customers.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Rock Content

NOVEMBER 21, 2018

If your audience learns something from your eBook, attends and asks questions during your informational webinar, or applies your tips from a blog post, you are building credibility and connecting with them as a trusted resource. #2: 3: The Advent of AI for Content Marketing. Don’t have video production resources in-house?

Content Marketing 49

Content Marketing eBook Market Trends Marketing 49

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

JULY 5, 2023

Example: A marketing automation software provider publishes case studies detailing how their platform has helped clients streamline their marketing efforts and boost lead generation. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Ramp Up Your Video Marketing.

User-Generated 141

User-Generated CRM Marketing Marketers 141

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education Marketing 134

Rock Content

JUNE 24, 2020

Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use video marketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5 Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Rock Content

JUNE 27, 2023

There, you can share how-to guides, tips, ebooks, and everything useful to help a lead consider a product you sell. Video Marketing Video marketing has gained immense popularity in recent years as it p rovides a dynamic and engaging way to connect with your audience. For example, your product is Kodi.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. And only 7% more content marketers reported that their content marketing generated more leads than last year. Maybe you’re illustrating an eBook or whitepaper. Lumen5 What is it?

Price 85

Price User-Generated eBook SEO 85

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Step on the gas.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. There are a variety of channels available to get qualified leads.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65