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Email marketing: then and now

illumin

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

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How an email marketing funnel works from prospect to loyal customer

AWeber

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

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How to Keep Your Email Marketing Funnel Engaged 

Litmus

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

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AMP for Email: Should You Love or Leave this Email Marketing Trend?

Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

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How to Earn More Legal Clients Using Email Marketing

Exposure Ninja

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Rather than sending out the same email to everyone, you can use your email marketing software to cut your audience into segments. Short on time?

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How to Earn More Legal Clients Using Email Marketing

Exposure Ninja

Want to learn more about email marketing for law firms? Is your marketing underperforming? Request a free website and marketing review and our team will tell you how to improve your marketing. Save time with automation Automation is another benefit of law firm email marketing. Short on time?

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How to make money with email marketing (10 expert tips)

AWeber

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?