Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

MAY 25, 2021

Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences. Whitepapers. Quick Takeaways. External Buyer Intent Data. Social media. Infographics.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. An example of a landing page offering an ebook download in exchange for contact information. One prompted the visitor to download an ebook, and the other encouraged a direct signup to the platform’s free trial.

eBook 111

eBook Whitepaper Price User-Generated 111

Litmus

APRIL 11, 2022

Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data. Invest energy into understanding engagement. “This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”. Reimagine your preference center.

Email Marketing 98

Email Marketing Whitepaper Customer Journey eBook 98

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

illumin

DECEMBER 18, 2023

Lead magnets can include: Ebooks Whitepapers Infographics Reports or studies Webinars Pick a type of email campaign There are several types of email campaigns marketers can run, each with benefits and drawbacks. This content should be relevant to your product and industry and offer value to your potential customers.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

SEPTEMBER 26, 2019

Industry: Automotive, Finance, Healthcare/Medical, Manufacturing, Retail and Consumer Goods, Utility/Energy. downloaded an eBook related to Vendors and Suppliers. Manufacturing professionals are most likely to consume a White Paper over other content types, like Special Reports. Job Function: All.

Manufacturing 99

Manufacturing Customer Whitepaper Finance 99

Duct Tape Marketing

APRIL 18, 2013

As we move down the list, we add more analytical tools (usability testing) and more content (white papers, ebooks). Notice that the Average Growth Firms largely miss the importance of these core tools. In the mid-level of effectiveness we find email marketing and some social media tools such as LinkedIn and Twitter.

Whitepaper 78

Whitepaper Energy eBook Marketers 78

Hubspot Marketing

AUGUST 7, 2018

Here’s a guide to the best content formats for each stage of the buyer’s journey: Awareness: Whitepaper, Blog Post, Checklist, Tip Sheet, Infographic, Ebook, Game, Quiz. The format you choose might be a blog post, video, slideshare, graphic, ebook, whitepaper, podcast, or whatever your creative mind can conceive.

User-Generated 145

User-Generated Whitepaper Promotion eBook 145

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

OnDemand CMO

MARCH 3, 2023

Your content marketing must have a goal of some sort or else it is wasted energy. Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. Are you trying to generate new leads, cultivate existing relationships, or perhaps something totally different? Content marketing is not free.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketers Marketing 86

Rock Content

JULY 28, 2020

Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Ebooks, infographics, and blog posts are valuable for educating consumers because they bring a lot of information. On the other hand, there is content that can be turned interactive, such as ebooks and infographics. Made with Ion.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Rock Content

JUNE 1, 2016

We published our findings in the ebook, Consumer Attitudes Towards Content. Their participation in the extreme sports community isn’t about selling an energy drink, but about pushing the limits of extreme sports and, above all, entertaining fans. To learn more about consumer attitudes towards content download the ebook here.

eBook 68

eBook Whitepaper Entertainment Millennials 68

Duct Tape Marketing

FEBRUARY 27, 2017

Other types of content upgrades include: eBooks. Whitepapers. While generic, site-wide lead magnets (like an eBook on your general topic) can work to capture emails, a specific upgrade to the exact blog post a user is currently reading will convert much better. for the ebook shown below. Cheat sheets. Worksheets.

eBook 64

eBook Whitepaper Energy eCommerce 64

AWeber

APRIL 17, 2024

Other topics might include: Remodeling Kitchen renovations Carpeting vs. hardwood flooring Designing children’s rooms Updating looks so they’re more modern Exterior decorating Interior decorating Reviews of household appliances Energy-saving advice … and more! Ask your readers what they’d like to learn more about!

Real Estate 98

Real Estate Email Marketing Education Marketers 98

Marketing Insider Group

SEPTEMBER 14, 2023

For example, the average person only spends one minute per day on Twitter – is that worth your energy? Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Duct Tape Marketing

AUGUST 23, 2023

Furthermore, he explains six common traits, referred to as “CAMPER” – Connection, Autonomy, Mastery, Purpose, Energy, and Recognition – which are crucial for building thriving and sustainable communities. And then energy and recognition with connection. (13:23): Energy is really important to do that.

Energy 64

Energy Whitepaper Health Transform 64

Duct Tape Marketing

FEBRUARY 22, 2017

Your friends of friends are not hiding in distant corners of the world, in fact, they’re probably right in front of you, and you can take advantage of warm connections without attending more energy-sucking business mixers or cocktail events. 25% of your prospects’ day is spent HERE… US workers spend 6.3 End: Call to Action (CTA).

Whitepaper 59

Whitepaper Inbound Marketing Energy eBook 59

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Hubspot Marketing

FEBRUARY 22, 2023

The problem is these magnets can take a lot of time and energy to produce. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Provide your audience with information they can’t easily get elsewhere.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Lusha

NOVEMBER 18, 2024

This helps you avoid wasting time on leads that won’t buy so that you can spend your energy on those with the highest chance of success. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40