Rock Content
FEBRUARY 12, 2024
Use keywords wisely How you use keywords is just as important as which keywords you’re using in the first place, so place them strategically. Consider new distribution channels and methods Once you’ve figured out what’s already working for you and taken steps to improve performance, start looking for new channels to try.
Adobe Experience Cloud Blog
MAY 8, 2019
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. But for now, here’s an overview of the five key components: 1. The best place to start planning a demand generation campaign?
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Rock Content
NOVEMBER 5, 2023
Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Having a plan in place ensures you’re not needlessly eating into your profits, as well as that you’re spending your money in the right places. Work with your team to set both long-term and short-term goals.
Marketing Insider Group
JUNE 1, 2021
It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Because a content strategy is your playbook.
Rock Content
AUGUST 25, 2023
Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often.
Litmus
MAY 28, 2021
We’ve highlighted a few key takeaways on themes of having the right team in place, thinking about the customer perspective, and being purpose-driven. It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. Learners will inherit the earth. Give your email workflow an agile boost.
Hootsuite
MAY 9, 2023
Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing can take place on pretty much any content distribution channel. Once you understand your audience, you can create content that speaks directly to them and share it in places they’ll be most likely to find it.
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