Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Offer a Free Tool.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Download an ebook. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Offer unique industry insights in an ebook or report. Be trustworthy. Consider eye scanning patterns.

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Marketing Insider Group

APRIL 19, 2021

You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Nurture your relationship with your customers for the long run. Start by Identifying Your Target Customers.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

OnPassive Marketing

OCTOBER 11, 2022

Google Adwords: This is a pay-per-click advertising service from Google that allows you to place ads on your website and pay for them only when someone clicks on the ad. These lead magnets can be in the form of PDFs, eBooks, white papers, or even webinars.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

OnPassive Marketing

OCTOBER 1, 2022

Some common growth marketing tactics include: Paid Advertising: This is one of the most effective ways to reach new customers and grow your business. Paid ads can be placed on search engines, social media, websites, and other online platforms.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Exposure Ninja

DECEMBER 3, 2023

It’s also important to remember that search isn’t the only place you should be getting your traffic from. Instead, you can create a big piece of broad content , like a white paper or eBook. Underwhelmed by your digital marketing agency? You don’t want to rely on search completely.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Duct Tape Marketing

JUNE 7, 2015

It is completely customizable, flexible and is the base for all of your marketing efforts in the modern world. But even with a powerful website and a content marketing strategy, most websites don’t instinctively collect leads on their own. They have mechanisms in place that get their visitors to volunteer their information.

Whitepaper 70

Whitepaper eBook Advertising Advertisers 70

Neil Patel

AUGUST 19, 2021

It’s one of the best places to connect with your potential clients and land work. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. Then create a content marketing strategy around YouTube. No, and you don’t want to add another social network to your plate. The solution?

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Duct Tape Marketing

FEBRUARY 18, 2020

Sales materials still hold an important place in the customer journey. Whether your sales team is meeting with prospects in person or via video call, there is still a place for presentation materials and leave-behinds. It shouldn’t be the white paper or Ebook that’s available for download on your website.

Whitepaper 80

Whitepaper Customer Journey Digital Marketing eBook 80

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

JANUARY 17, 2017

Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. How do successful content marketers engage in today’s information age? For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Whitepapers. Brainstorm ways to position your solution as your persona enters the consideration stage. Content Mapping Template.

Price 145

Price CRM Marketing Marketers 145

Duct Tape Marketing

MAY 2, 2024

We want to pay attention to that when we really need to change our strategies. Google makes money on ads that are placed all around search. How are brands that maybe got lazy doing that now, going to need to respond to create this destination content to actually realize that people are in places where we don't even see 'em anymore?

SEO 63

SEO Whitepaper B2C Transform 63

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. Getting those in place can help free up time to devote to strategic work and education. What tools would you suggest?

Whitepaper 47

Whitepaper Education eBook Marketing 47

Duct Tape Marketing

JULY 8, 2013

In the first place you might very well learn that your competitors are doing little and that simply upping your inbound marketing efforts could pay immediate dividends. Download all published ebooks, research and white papers. Marketing Strategy Social Media Competition Research'

Whitepaper 74

Whitepaper Inbound Marketing eBook SEO 74

Marketing Insider Group

AUGUST 30, 2021

This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. How do B2B and B2C marketing tools differ?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Duct Tape Marketing

JUNE 7, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Because frankly, that's a good marketing message as well.

Branding 75

Branding Whitepaper Transform Place 75

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

Marketing Strategy 94

Marketing Strategy Whitepaper eBook Marketing 94

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Create an email marketing strategy.

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Duct Tape Marketing

SEPTEMBER 19, 2013

Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. But it’s true. Let’s dissect this a bit.

Content Marketing 74

Content Marketing Whitepaper Shipping eBook 74

Marketing Insider Group

AUGUST 30, 2021

This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Whitepaper 69

Whitepaper CMO Marketing Marketers 69

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? We don't have to be in a physical place.

Energy 52

Energy Whitepaper Health Transform 52

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

JANUARY 23, 2012

Lots of people produce great content in the form of downloadable white papers and eBooks. With just a little bit of searching you can probably turn up a great eBook that your network would love to get their hands on. Now, some people might simply link to this content, but I’d like to suggest another way. RSS to HTML.

Whitepaper 61

Whitepaper eBook Marketing Marketers 61

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 87

Inbound Marketing eBook Whitepaper Marketing 87

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. Suggest what that data means for your company’s future marketing strategy. Prior to Kapost, she advised big brands like AT&T on their content strategy at Location3 Media, a digital marketing agency.

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Or even something like a white paper or an ebook.

Product 60

Product Whitepaper Product Marketing Management 60

Sachs Marketing Group

JUNE 21, 2023

Furthermore, SEO often involves optimizing for local searches and ensuring a mobile-friendly experience, which means that the brand isn’t just visible, but it’s reaching the audience at the right place and time, increasing the chances of converting awareness into action. Don’t let another day slip by.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

Whitepaper 127

Whitepaper Transform Promotion Marketing 127