Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. What are Case Studies in Content Marketing? It proves to other consumers that your product or service works, including data to back your claims. 13% of marketers say case studies are a primary form of media in their content marketing strategy.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketing 110

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. These can also be people who have no need or desire for your product.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 126

Marketing Strategy Content Marketing Gen Z Whitepaper 126

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. How Is Your Content Marketing Strategy Helping You Build Trust?

Marketing Strategy 115

Marketing Strategy Content Marketing Marketing Marketers 115

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Want to learn how else your enterprise can use digital marketing to get an advantage?

eBook 91

eBook Customer Thought Leadership Transform 91

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Am I right?

Global Marketing 80

Global Marketing Marketing Strategy SEO User-Generated 80

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 59

Product Whitepaper Product Marketing Management 59

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. Compared to traditional advertising and other, more expensive marketing strategies, this allows it to yield an incredibly high ROI.

Inbound Marketing 73

Inbound Marketing User-Generated Social Media Marketing Marketing 73

Rock Content

JULY 9, 2020

To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. More than reading about your products, the customer wants to know more about your company and other related issues. Why are brands using this strategy? Thought leadership.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Think in terms of 'if' and 'then.'. Software is simple.

eBook 145

eBook CRM Marketing Marketers 145

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 79

Whitepaper eBook User-Generated Marketing 79

Lynton Web

MARCH 9, 2023

Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It builds the goodwill for an attendee to request a product demo or start a conversation.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Hubspot Marketing

FEBRUARY 22, 2023

Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Use Paid Media to Promote Savings Spending money on paid media to promote discounts on your product or service is useful.

Inbound Marketing 97

Inbound Marketing Whitepaper eBook Promotion 97

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? Understand the steps of building an education marketing strategy, as well as get actionable tips. Testimonials.

Education 100

Education Gen Z eBook Marketing 100

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. What are people most commonly searching for surrounding your products or services? With 24/7 customer support and a robust online platform, you have complete access to the products and services you need at any moment. Choose a Theme.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. For a marketing competitor analysis, you should focus on your direct competitors.

CRM 98

CRM Whitepaper Marketing Marketers 98

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 121

Digital Marketing Whitepaper Marketing Marketers 121

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. Try to diversify and customize your messages, track the results, and then adjust your strategy as needed.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 117

Email Marketing Customer eBook Education 117

Vertical Response

SEPTEMBER 11, 2023

Email marketing is one of the most effective marketing strategies for businesses of all sizes. However, to make your email marketing strategy successful, you need to have a strong email list. Without a good email list, your email marketing efforts will go to waste.

eBook 74

eBook Email Marketing Promotion Marketing Strategy 74

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. Are you using marketing tactics such as social proof, advanced personalization, and omnichannel engagement to improve performance?

Retail 52

Retail eCommerce Shoppers eBook 52

Hubspot Marketing

MARCH 14, 2018

Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. A product pitch. What Is a Whitepaper?

Whitepaper 137

Whitepaper eBook Thought Leadership Education 137

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 94

Whitepaper eBook SEO Education 94

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Start Live Streaming.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Rock Content

APRIL 22, 2024

Diagnostics might reveal that this happens because one of your products is a popular holiday gift. Is a certain age group spending the most money on your products? You can also use this data in product creation decisions. Product pages with high exit rates may need more photos or clearer explanations.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Hubspot Marketing

MAY 11, 2023

Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. Improving your rank on search engines will bring that traffic and get your product/service in front of more people. What do SEO services do? Let’s go into more detail. link building, and monthly reports.

Price 128

Price SEO eBook Succession Management 128

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

AWeber

FEBRUARY 8, 2023

Then follow these 10 proven ways to make money with email marketing. Sell a product or service Already have a product or service to sell? Find a physical or digital product or service to sell. Sell other people’s products You don’t always have to sell your products or services to monetize email marketing.

Email Marketing 93

Email Marketing eBook Marketing Marketers 93

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 92

Global Marketing eBook Marketing Marketers 92