Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 112

Content Marketing Whitepaper Thought Leadership eBook 112

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Hubspot Marketing

SEPTEMBER 30, 2022

How do you become a thought leader ? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy.

Thought Leadership 95

Thought Leadership eBook Whitepaper User-Generated 95

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks?

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. You can also demonstrate your expertise within the field with whitepapers and ebooks. This is vital for B2B businesses, especially those operating in specialized or niche markets. Bounce rate.

SEO 117

SEO CRM B2C eBook 117

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. Image via Pixabay.

Whitepaper 129

Whitepaper eBook Marketing Marketers 129

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Set Engagement Objectives.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Quick Takeaways.

Thought Leadership 112

Thought Leadership Marketing Marketers CMO 112

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

MAY 15, 2014

Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketing 134

Adobe Experience Cloud Blog

APRIL 16, 2015

Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. As the marketing landscape continues to shift, each year keeps getting better and better.

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. Research suggests that between 8 a.m.-12

Thought Leadership 113

Thought Leadership Inbound Marketing Promotion User-Generated 113

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. . For this example, let’s define web content as blog posts and ebooks. Knowing these success rates are a helpful place to start to troubleshoot content types with low performance.

eBook 134

eBook Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. This is where the 3 R’s of content marketing come in – they put the pop and fizzle back into your content and make sure each piece has a good, long shelf life. Content Marketing Modern B2B Marketing b2b Consumer'

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most. To advance your marketing career, you need both.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

AUGUST 18, 2014

Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. If you can’t draw the connection between your marketing and the bottom line, it’s nearly impossible to defend your budget. 1) TOFU Lead Analysis.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Most marketers understand the need for high quality content and they know that businesses today are being asked to become publishers. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. And isn’t that why you plan events in the first place? Make It Easy.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Well, my friend, you’ve come to the right place! Let’s get started… 1.

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. That said, there are some of the unique concerns for healthcare marketers when it comes to marketing on social. Closing Thoughts: A Few Best Practices for Healthcare Marketers.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

MAY 14, 2018

The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience. Demographic reports, surveys, ebooks and tip sheets—there’s nothing a marketer won’t sift through to create a great ad. Most marketers already know what impacts the pre-click experience.

Thought Leadership 134

Thought Leadership eBook Advertising Advertisers 134

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Marketing Mix 123

Marketing Mix Thought Leadership Manufacturing Finance 123

Adobe Experience Cloud Blog

MARCH 31, 2016

For the record, “there” refers to a place or the existence of something, “their” is possessive–like, “Have you seen their new nap room? But if you follow the steps outlined below, you can significantly reduce the number of errors in your work, leading to fame, fortune, and marketing glory: 1. I am filled with envy.” Well done, you!

Thought Leadership 91

Thought Leadership Marketing Marketers eBook 91

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

OCTOBER 20, 2015

Author: Lizzy Funk From National Ice Cream Day to Thanksgiving to New Year’s—each and every holiday is an opportunity for consumer marketers to create campaigns that generate amazing results. If you want to capture your consumer’s attention, it’s vital that your marketing incorporates fun, relevant, and personal messages and offers.

Thought Leadership 134

Thought Leadership Retail eBook Promotion 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation. They may want to read through information, download ebooks and watch videos before they’re ready to commit to their purchase.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Quick Takeaways.

Market Trends 111

Market Trends Content Marketing Customer Journey Transform 111