Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Jeff Bullas

JANUARY 8, 2023

You handle the marketing and customer service, while the supplier handles the rest. Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. Affiliate marketing. This can be a great way to monetize your knowledge and skills. Wrapping it up.

Affiliate Marketing 292

Affiliate Marketing eBook Management Promotion 292

Adobe Experience Cloud Blog

OCTOBER 16, 2015

Well, you’ve come to the right place! A/B testing allows you to optimize your marketing campaigns and more thoroughly understand your customer base—their likes, their dislikes, their patterns, their behaviors, etc. It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without.

eBook 134

eBook Thought Leadership Place Marketing Strategy 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Author: Renata Bell Everything I need to know about marketing metrics, I learned from Zoolander. While in the past marketing might have been less tied to hard numbers, today’s consumer marketers are faced with pressure from CEOs and CFOs who want to hear about growing revenue and profits.

eBook 91

eBook Thought Leadership Finance Marketing 91

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. Here are six places you can incorporate the findings of your personas.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks?

eBook 91

eBook Thought Leadership Health Promotion 91

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. At HubSpot, we know the struggle.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Rather than sending out the same email to everyone, you can use your email marketing software to cut your audience into segments. Short on time? Keep on reading.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Hubspot Marketing

AUGUST 11, 2023

People are accustomed to seeing ads on websites now, so their eyes glaze over static images that stay in one place. See that CTA slide-in just now? You probably did, because something on the page just changed. Which words will entice your audience to take action more? Don't believe me? 6) Test the button size.

eBook 96

eBook User-Generated Place Customer 96

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing?

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. Feeling that they “get” you makes a difference.

Content Marketing 113

Content Marketing Customer eBook Customer Journey 113

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Best for: Keeping all of your online accounts in one place for your followers to access, and it's a great place to raise money or sell digital items. Image source.

Finance 126

Finance User-Generated eBook Entertainment 126

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 92

CRM Marketing Marketers Shipping 92

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. To catch the full webinar on-demand and get access to two free Litmus guides that will further elevate your email marketing, click here.

Email Marketing 86

Email Marketing Whitepaper Customer Journey eBook 86

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Is your website optimized for increased sales?

Retail 52

Retail eCommerce Shoppers eBook 52

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Litmus

FEBRUARY 24, 2021

Take a deep dive into the most common issues that will break your emails, find out the impact on your email marketing program, and get practical tips & tricks to create on-brand, error-free emails. Download the ebook ?. It’s almost like a rite of passage for all email marketers. Every time. Knowledge is power. Broken links.

eBook 82

eBook Health Marketing Marketers 82

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Get the daily newsletter digital marketers rely on.

Whitepaper 98

Whitepaper Food Marketing Marketers 98

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Search Engine Land

DECEMBER 6, 2023

Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. You can also demonstrate your expertise within the field with whitepapers and ebooks. This is vital for B2B businesses, especially those operating in specialized or niche markets. Bounce rate.

SEO 105

SEO CRM B2C eBook 105