Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? In the mind of a consumer, quality is almost always connected to price. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Buyers who have visited your company’s pricing page on your corporate website two times in one day. Questions about segmenting your database?

eBook

Adobe Experience Cloud Blog

APRIL 4, 2014

If you want to learn more about how choosing a “good enough” solution can hinder your growth, download our new ebook: The Dangers of a “Good Enough” Marketing Automation Solution. Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. Marketing Automation'

eBook

Adobe Experience Cloud Blog

AUGUST 13, 2014

And as we explore in our new ebook, Web Personalization 101 , that’s where personalization tools come in. Behaviors: Product interest, buying history, site browsing history, number of visits to your site, search terms used, price sensitivity. Personalization and Content Marketing. Geo-location (down to the zip code).

eBook

Adobe Experience Cloud Blog

JUNE 9, 2015

Give them the digital tools to compare features, benefits, price, convenience, and service. To learn more about how healthcare can benefit from consumer marketing strategies, check out our ebook, Health Insurance Plans’ Guide to Consumer Marketing. And make their path to purchase clutter-free.

Health

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? If so, try to work that theme into the ebook’s language.

eBook

Adobe Experience Cloud Blog

JUNE 17, 2013

Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page. Every business is different.

Customer

Adobe Experience Cloud Blog

JANUARY 17, 2017

On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Most successful content marketers share enough about themselves or their brand so that their audience can relate.

Digital Marketing

Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more. Pricing guides: Include detailed product information and pricing to ease any doubts. Increase engagement.

Whitepaper

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. eBooks and PDF guides. Where does thought leadership fit? Thought leadership is more of a mindset and approach to content at all stages for showcasing your expertise, knowledge, and authority.

Thought Leadership

Adobe Experience Cloud Blog

JULY 30, 2013

To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. For instance, if you send a price sheet to a prospect that isn’t even close to making a buying decision, you might cut short any future interactions. Lead Nurturing'

Customer

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! Price sensitivity. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste! So, what can help? Customer Journey.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

Determine pricing model: Some vendors price based on cost-per-lead, others price based on cost-per-thousand individual sends (or CPM). Download our new ebook, The Definitive Guide to Lead Generation ! Do they clean their database frequently , verifying that their list still wants to receive communications?

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 23, 2014

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. They “own” the 4P’s – Price, Placement, Promotion, and Product.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 6, 2014

You can learn more about this in our new ebook, The Dangers of a “Good Enough” Marketing Automation Solution. For example, a prospect visiting the pricing page on the public website three times in a week might be considered a buying signal. In other words, they harm sales productivity. First, consider the “three P’s”.

eBook

Adobe Experience Cloud Blog

OCTOBER 11, 2016

Those results include a lot of product pages, vendor comparisons, price sheets, etc. For example, if an important keyword yields a strong inform intent in search results and all your website has is a product page for that term, you need to start building some informative content assets, such as blog posts, landing pages, and ebooks.

SEO

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. A consumer will want to be very thorough in her search and seek out info regarding features, pricing, ease of use, etc. If so, how?

Thought Leadership

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Ebook or Tip Sheet. Featured Resource: 36 Free Ebook Templates. Image Source.

Whitepaper

Adobe Experience Cloud Blog

OCTOBER 23, 2015

The companies on there, like Canva and Easel.ly, offer free and low-priced options for producing stunning infographics that will be sure to impress your audience. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Do original research.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 24, 2014

If you’re a consumer marketer, you’ll personalize your content based on the customer journey, geo-location (you can personalize right down to the zip code), product interest, price sensitivity, and buying history. Content can include case studies, blog posts, ebooks, videos, calls-to-actions, images, and more.

Thought Leadership

Marketing Insider Group

JUNE 30, 2020

Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Similar to white papers, publishing eBooks will help establish credibility and expertise in your audiences’ eyes. These are going to take even more time to research, write, and edit.

Whitepaper

Litmus

OCTOBER 14, 2022

Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Pricing details and detailed steps to get started. Thought leadership newsletters for your product and industry. Emails that contain special offers or promotional codes.

Email Marketing

Adobe Experience Cloud Blog

JANUARY 22, 2020

Average selling price (ASP). As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (for example, when a lead watches a webinar, send them a related ebook). Not all lead sources are created equal. Four metrics can be tracked for every lead source: Volume of MQLs.

Management

Adobe Experience Cloud Blog

JULY 20, 2017

Traditional web pages, like the homepage or your pricing page, have their purpose. If you’re a Marketo user and interested in learning more about how to boost your campaign ROI across all channels, I’d invite you to check out our ebook: Stunning Landing Pages for Marketo in Minutes. Wrapping Up.

User-Generated

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? Moving further, there’s finally a step when people browse through your pricing page. Ask about the kind of content, topics, and formats they need, and create them.

Customer Journey

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. The post Enterprise Marketing Best Practices for 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Inbound Marketing

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.

Thought Leadership

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C

Adobe Experience Cloud Blog

JULY 6, 2017

Give the user “How to” articles and some gated ebooks or webinars. Start providing them with case studies, third-party reports that compare your company to competitors, price charts, etc. The post 5 Common Mistakes that Destroy a Drip Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Outbound Marketing

Adobe Experience Cloud Blog

OCTOBER 13, 2017

Use it as a chapter in an ebook. Google Analytics also has a premium version of its platform—Analytics 360—that offers features not available on the free platform, but the additional features come with a hefty price tag. If content rarely sees a set of eyeballs, unpublish it. I’d love to hear about it in the comments!

Analytics

Adobe Experience Cloud Blog

MARCH 23, 2016

Buyers today are more informed, as they can easily access and compare product information and pricing, form opinions, and draw conclusions well before they choose to interact with your company. Content comes in all shapes and sizes: datasheets, whitepapers, videos, ebooks, infographics, and blogs, to name a few. There’s Data Behind It.

Thought Leadership

Adobe Experience Cloud Blog

JULY 18, 2016

Both strategies have their benefits, so it depends on your objectives, the market you sell to, and your product/price point. For example, if you’re targeting accounts in a specific industry, you can repurpose a more general ebook and add in more examples and case studies from other companies in the same space.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Showcases some example properties, along with their prices. The post 5 Lead Generation Techniques for Small Businesses in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Asks a relevant, persona-driven question.

Direct Mail

Search Engine Land

DECEMBER 6, 2023

This stage is characterized by specific, high-intent searches that could include specific product names, pricing information, or implementation details. pricing information, product demos or category explainers) with the most relevant and popular user queries. B2B SEO tips for the Decision stage 7.

SEO

Duct Tape Marketing

MAY 21, 2015

Luckily, a universe of tools exist that enable quick content creation for even the non-designers among us – whether it’s as simple as a quick meme or as elaborate as an ebook. Simply download, install and use a desired font in graphics, presentations, ebooks and more – just make sure to check for any attribution requirements.

eBook

Marketing Insider Group

JUNE 22, 2020

Use thought leadership content to do this. If a buyer completes a form for an awareness level ebook, they are information-gathering. Do they ask for pricing? After conversion, your content efforts don’t stop. One sale does not make a buyer loyal. You also want them to continue to learn. Popular means relevant.

Market Trends

Search Engine Land

JUNE 16, 2023

Fill out this form to get your free eBook”) Decision stage: ‘I want to buy’ Decision stage user behavior and research needs Users in this stage are aware of their problem, have researched potential solutions, and have (hopefully) added your product to their short list of options. Alternatively, you can recycle evergreen content.

Whitepaper