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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This could include blog posts, white papers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.

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Email Signup Forms: These are the 3 Big Factors in Subscriber Growth

Orbit Media Studios

Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! Personality Images of faces make the site more human and more personal.

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.

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