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This could include blog posts, whitepapers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.
Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,
After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?
They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.
Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! Personality Images of faces make the site more human and more personal.
So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.
Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Leads may be less interested or not a good fit.
Optimize your profiles (and content) for search Never heard of social SEO ? You might decide that: 50% of content will drive traffic back to your website 25% of content will be curated from other sources 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.) It’s time to learn.
TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it. Product promotion : Highlighting specific products or services.
Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links. Notably, 59% of marketers use thought leadership ebooks or whitepapers to reach customers, spotlighting its significance in proving your expertise.
My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative.
This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.
She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Calendly : Another co-marketing partner in the same ebook project with Typeform. Follow Kay-Kay Clapp on LinkedIn. Ty Magnin (08:52): Nice.
Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a whitepaper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, whitepapers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and whitepapers.
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, whitepaper or something else in exchange for your contact info? And no, Facebook doesn’t count.) Coming Across as Premium. The same principle is applicable to your content assets.
Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for whitepapers or ebooks.
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.
Shouldn’t whitepapers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Any difference between social, SEO, etc? Download the complete ebook How to Build and Operate a Content Marketing Machine. Can you talk more about gated vs. ungated.
Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your whitepaper and make it a series of quote-centric social tiles. Resources for Starting a Blog.
This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.
Generate more leads – By offering ebooks, whitepapers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for whitepapers. Then, invest in the platforms and apps that are worthwhile.
For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Downloading an ebook or whitepaper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.
With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater. But what are some of the key steps to a successful content marketing campaign? Develop Your Content Mix. Define Your Metrics.
by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.
The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, whitepapers, and workbooks, to name a few. P romote content using segmentation, personalization, and customization.
People wanted to consume different types of content — video, podcasts, eBooks, whitepapers. It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images.
In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Optimized Page for Each Resource.
For example, written word content can be blog posts, whitepapers, email newsletters, and even books. All these forms can improve your search engine ranking through search engine optimization (SEO). Quality content goes beyond SEO and search engine rankings, although those are important. Benefits of Quality Content.
They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Knowing that SEO is a complex subject, the Marketing team aims to make it accessible to viewers.
Other curators duplicate and plagiarize content, which negatively impacts their SEO performance. Content curation involves carefully selecting different content (articles, audio, video, infographics, whitepapers) from various authoritative sources. They also publish eBooks and whitepapers that are industry-specific.
That includes whitepapers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. Use SEO Practices.
Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.
This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.
This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.
Whitepapers. Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Blog posts, marketing collateral, whitepapers, etc. Definitive Guides.
Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).
Some types of content demand full attention, such as detailed whitepapers. As far as written content goes, eBooks may be the most valuable. People love the idea of diving deep into a topic that captures their interest, and eBooks are much more prestigious and valued than basic blog articles. Whitepapers.
You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports Whitepapers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.
Often, this includes resources such as articles, eBooks, and whitepapers. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.
This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.
Creating blog posts , videos, articles, Ebooks, case studies, whitepapers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Distribution.
We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. You can start with SEO keyword research and a current content audit, then build from there. The thing is, pretty much every company knows that digital content is important.
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