Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Through analysis, you find very few of those submissions turn into sales.

Transform

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Transform photos with Magic Edit. Create on-brand templates.

SEO

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Ahrefs has a great demonstration for an ecommerce website. The primary purpose of marketing is sales. Heres an example.

SEO

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. This creates a unique viewing experience for each user. Absolutely.

Price

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Building Trust With phishing attempts on the rise, users worry about where their sensitive information ends up. For example, a user takes a quiz on a cosmetics site to find their perfect lipstick. But your audience chooses to share zero-party data.

User-Generated

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. This transforms the audit from a mere list of problems into a strategic roadmap for improvement. This idea, known as the Pareto Principle or 80-20 rule, suggests that 80% of outcomes come from just 20% of the causes.

SEO

Use Insider

NOVEMBER 18, 2024

Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile. The traditional ecommerce search experience is simply not built to drive results from mobile devices.

Retail

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Heres how visitor identification can make a real impact on your ROI: 1.

Key Performance Indicator

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. See Who Is On Your Site Right Now!

eCommerce

SocialPilot

JULY 17, 2025

User Generated Content User-generated content (UGC) is emerging as one of the most trusted forms of social proof, with 79% of consumers stating that UGC influences their purchasing decisions significantly. You can put these endorsements to use by featuring influencer-generated content directly on your website.

Transform

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details. However, for now, many U.S.

Branding

Orbit Media Studios

JUNE 24, 2025

At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. That means putting a checkbox on webinar registrations or eCommerce checkout forms (unchecked please). Email, unlike search and social, is owned by you. You control it. Big tech isn’t between you and your audience.

Law

Martech

OCTOBER 10, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. Emails pull in $30,000 for just $5,000.

Non-Profit

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding

Martech

JULY 22, 2025

According to Zendesk : 59% expect generative AI to transform customer experiences within the next two years — yet many remain wary. Examples include recommendation engines for ecommerce or send-time optimization for emails. If you skip understanding your customer, AI can quickly become a barrier instead of a bridge.

Customer

Exposure Ninja

FEBRUARY 26, 2025

Content Preferences : Does your audience go wild for user-generated content (UGC)? Heres an example of how we helped an eCommerce brand to improve their ad performance with Meta Ads: The Client : A dynamic eCommerce brand with untapped potential. We don’t just manage ads; we transform businesses. Our secret?

Transform

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. Whether you’re running an ecommerce store, a SaaS company, or a small business, Klaviyo’s features adapt to help you connect with your audience, drive engagement, and boost results. Ugh, no thanks.

Email Marketing

Backlinko

MARCH 26, 2025

These talented folks help Backlinko generate almost 800,000 sessions per month. Heres how I used AI to extract powerful insights from founder interviews for my ecommerce growth strategies article: First, I found a podcast where Who Is Elijah’s founders shared their journey to $20M in revenue. AI can save time here.

eCommerce

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Brandlight introduced a platform for measuring and shaping brand visibility in AI-generated search results. The platform enables brands to influence AI-generated answers to align with business objectives.

Transform

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Users provide a first name and email address to access the template.

Marketing

Use Insider

AUGUST 6, 2025

AI Shopping Agents are redefining the ecommerce experience. Acting like 24/7 digital sales associates, they guide users from discovery to checkout, seamlessly, personally, and at scale. An AI shopping agent is autonomous software that helps users browse, compare, and purchase products of their liking with relative ease.

Shoppers

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible.

Customer Journey

Sales Force: CMO

JUNE 23, 2025

This isn’t just another algorithm update; it’s a fundamental transformation in how people access information. Users would then sift through these top results to find the answers to their queries. Users would then sift through these top results to find the answers to their queries.

SEO

Customers.ai

DECEMBER 11, 2024

Simple: building and maintaining a reliable API takes resources, expertise, and a commitment to giving users full control over their data. Are you focused on lead generation, sales, or customer insights? Ecommerce, B2B sales, SaaS, and even healthcare companies can benefit. Why do so many tools skip the API?

CRM