The Marketing Operations Leader

MAY 7, 2025

In this edition: 8 Core Reports of the Growth Marketing Leader Podcast Episode: Safe Versus At-Risk Marketing Jobs in the AI Era Guest Article: How to Start Using AI Agents At Different Stages of The Funnel Exclusive For Paid Subscribers : Real Examples of How My Team Ties Operations Goals to Top Business Priorities Spring Fling by MarketingOps.com: The Can't-Miss Event for Marketing Operations Leaders MarketingOps.com's first-ever Spring Fling is the premier gathering designed to elevate and ed

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Aspiration Marketing

MAY 7, 2025

Growth stalls, deals evaporate, and market share dwindles. These aren't just anxieties; they're realities for businesses that misjudge their business development partnerships. With 60% of businesses missing growth targets, the stakes are high. Yet, many companies rush into partnerships only to encounter misalignment and missed opportunities. To set your business up for success, discover the seven essential questions that will protect your investment and propel your business forward.

Marketers 161

Marketers Marketing 161

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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Social Media Marketing eBook Marketers Marketing 113

Martech

MAY 7, 2025

Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.

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Law Health Search Marketers Marketers 101

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

Gen Z 72

Gen Z Marketers Marketing Logistics 72

Martech

MAY 7, 2025

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.

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Law Advertising Advertisers Price 119

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. The solution to that disconnect is deeper integration between marketing platforms and customer data systems.

CRM 76

CRM Customer Acquisition Transform User-Generated 76

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? The assumption was simple: Agencies brought creativity and scale, while in-house teams brought control and consistency. But that storys woefully outdated. In-house teams have evolved theyve grown up, leveled up and many rival external agencies in both creative output and strategic thinking.

Shipping 61

Shipping Branding Performance Marketing Advertising 61

Martech

MAY 7, 2025

For years, we’ve fixated on sales and marketing alignment. I’ve long advocated for collaboration over alignment believing it mattered more for teams to work together than to share KPIs. But times have changed and so has my perspective. It’s no longer just about internal structures. It’s about the buyer and the shifting external environment.

Analytics 76

Analytics Communications Marketing Plan Product 76

Welcome Software

MAY 7, 2025

Three words we keep shouting: Repurpose Your Content. This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. Nuh-uh. More formats. More channels. More demand. And that's why we created this guide to repurposing content - so you don't miss out on those extra opportunities.

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Transform Whitepaper Management SEO 52

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad. Connect with top marketers and enjoy an afternoon learning proven strategies designed to boost your customer acquisition programs.

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Acquisition Marketing Customer Acquisition Retail Customer Journey 92

Exposure Ninja

MAY 7, 2025

Zero-click searches are not new but they’re becoming impossible to ignore. Back in 2022, Semrush released a report showing that 25.6% of desktop searches resulted in a zero-click search in the U.S. But recently, that number has more than doubled. SparkToro’s latest data shows that 58.5% of searches in the U.S. ended without the user clicking on the organic search results, with European searches sitting at a slightly higher 59.7%.

User-Generated 52

User-Generated SEO Branding Price 52

Martech

MAY 7, 2025

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind. Here are the need-to-know insights about the changes. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust.

B2C 79

B2C CRM Marketing Automation Platform Management 79

Businesses Grow

MAY 7, 2025

On the new episode of The Marketing Companion, AI guru Paul Roetzer and I explore some fantastic new ideas about AI and humanity. I really loved this “AI Forward” quote from Paul: “Everybody has leaned into this AI First term, and I made an intentional choice not to use it a couple years ago. I generally look at it as AI Forward. And the reason I made that distinction is that AI First implies AI over humans — that we are leaving humans behind.

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Email Marketing Customer Product Marketers 58

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

AWeber

MAY 7, 2025

Ever stared at a blank screen, feeling the pressure to write a blog post that actually connects with your readers? You're not alone. Whether you're blogging for business, building your personal brand, or just sharing your passions, writing compelling blog posts is a skill anyone can learneven if you don't consider yourself a "writer." In this guide, you'll discover a clear, actionable process for how to write a blog post from start to finish, even as a beginner.

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SEO Promotion Branding Customer 52

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce. Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select

Product 52

Product Transform User-Generated Market Research 52

Zumvu

MAY 7, 2025

The rise of AI technology has recently had an impact on several areas, and programming is no exception. While AI hasn’t completely replaced engineers in their work, it is clearly converting the way we look at software development.

Price 52

Price 52

SMA Marketing

MAY 7, 2025

Despite the rise of search engines with AI-driven features like Google SGE and Perplexity, on-page SEO basics still matter. Today, we are looking at SE Rankings On-Page SEO Audit Tool, which makes it easy to assess, compare, and improve your page content. Whether youre running a blog, managing client sites, or handling SEO for an.

SEO 52

SEO Management 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Six & Flow

MAY 7, 2025

We're thrilled to announce that Six & Flow is officially joining forces with Bright Digital , marking a major milestone in our journey towards international growth and strengthens the leading global HubSpot network. After establishing ourselves as leading HubSpot Elite consultancy partners in our own regions, Six & Flow and Bright digital are partnering to scale our shared goals.

Marketers 52

Marketers Marketing 52

Hubspot Marketing

MAY 7, 2025

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. Ive been a remote digital marketer for years way before the pandemic made it popular (not to brag!).

Digital Marketing 81

Digital Marketing Management CRM Communications 81

illumin

MAY 7, 2025

Advertising in regulated and sensitive industries presents unique challenges. However, with the right strategies and tools, you can navigate these complexities and achieve impactful results. From cannabis and firearms to alcohol and gambling, its a whole different ball game when it comes to advertising in these industries. You need to consider a number of factors that you may not normally think about if youre marketing any other categories.

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Advertising Advertisers Law Health 66