Sprout Social
MAY 26, 2022
Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. Thing is, even the shortest messages you publish can have a big impact on your audience.
Content Marketing Institute
MAY 26, 2022
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.
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Search Engine Roundtable
MAY 26, 2022
Google Search has started to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am ET and will now roll out for the next couple of weeks.
Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year?
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Search Engine Journal
MAY 26, 2022
DuckDuckGo's search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company's allegedly private mobile web browser. The post DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers appeared first on Search Engine Journal.
CopyBlogger
MAY 26, 2022
Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster. Continue Reading. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 26, 2022
Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features.
Search Engine Journal
MAY 26, 2022
Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance. The post 10 Must-Know SEO Basics For Web Developers appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 26, 2022
Google posted in the Google Ads community forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns.
Search Engine Journal
MAY 26, 2022
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Buffer Marketing
MAY 26, 2022
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations.
Search Engine Journal
MAY 26, 2022
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type appeared first on Search Engine Journal.
Buffer Marketing
MAY 26, 2022
When we launched Start Page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers , baking sites to gig nights , seeing hundreds of new and different pages each day has warmed our hearts.
Martech
MAY 26, 2022
Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
MAY 26, 2022
Google AdSense announced it is changing how some ad extension settings work for search styles for AdSense for Search. This change is happening on June 23, 2022.
Scoop.it!
MAY 26, 2022
Anyone who has ever shared a meme, posted a photo on Twitter Instagram, or even commented or liked one because it felt relatable can tell you that visuals can convey all kinds of messages even without one word accompanying them. Ask the people who write and read blogs, ebooks, newsletters, and infographics, and they will all admit that imagery can even transform text-centric content and create a more memorable, absorbable, and enjoyable reading experience.
Martech
MAY 26, 2022
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.
Search Engine Roundtable
MAY 26, 2022
Here is a recap of what happened in the search forums today.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MAY 26, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.
Litmus
MAY 26, 2022
As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked with nurturing those relationships.
Search Engine Roundtable
MAY 26, 2022
Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.
Search Engine Journal
MAY 26, 2022
Proposed California law would hold social media companies liable for harmful effects on minors. The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
MAY 26, 2022
It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.
Search Engine Journal
MAY 26, 2022
Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python - no coding required! The post How To Automate Ecommerce Category Page Creation With Python appeared first on Search Engine Journal.
Kuno Creative
MAY 26, 2022
Every company wants to be on the first page of Google searches relevant to their product and service lines. But are your competitors beating you to those coveted spots? An SEO competitor analysis can tell you if and how your competitors are jumping ahead in SERP results and offer intel on how to earn a bigger slice of the digital market share. Before you can uncover untapped opportunities to improve your own SEO strategy , you first need to know what to analyze in your SEO competitor comparison.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 26, 2022
Hear Google's executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. The post Google Execs Share Vision & Strategy For Google Ads appeared first on Search Engine Journal.
Quikly
MAY 26, 2022
When it comes to tried and true marketing channels, there’s no better example than email marketing. So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.
Six & Flow
MAY 26, 2022
If you're a recruitment agency you know that finding and getting new clients is essential to your success. But how can you do that effectively?
Duct Tape Marketing
MAY 26, 2022
How To Create Powerful, Uncopyable Experiences For Your Target Customer written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Miller. In this episode of the Duct Tape Marketing Podcast , I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding.
Advertiser: ZoomInfo
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