Search Engine Roundtable
DECEMBER 14, 2022
Google's John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a Google ranking factor, he said, "It doesn't," meaning Google doesn't care about time spent on the page for ranking purposes.
Search Engine Journal
DECEMBER 14, 2022
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.
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Search Engine Roundtable
DECEMBER 14, 2022
I've been checking for the past week, multiple times per day, and just now, Google has launched the Chanukah/Hanukkah decorations for the 2022 season. Chanukah starts this Sunday night, so I was expecting it to come soon, and it is here with a family around a table playing dreidel.
Search Engine Land
DECEMBER 14, 2022
There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session. Conversions. New users. Views. Total revenue. Why we care. You can find the Landing page report in the Engagement topic in the left navigation of your dashboard.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
DECEMBER 14, 2022
John Mueller of Google said in a post on Reddit that disallowing Googlebot to crawl your site would not immediately lead to the site being deindexed. He added that "it would take quite some time for the whole site to drop out," and the home page may not be dropped at all.
Search Engine Journal
DECEMBER 14, 2022
This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 14, 2022
Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out.
Search Engine Roundtable
DECEMBER 14, 2022
I always wondered why Google had status dashboards for hundreds of other products across Gmail, Drive, Google Ads, etc., but not for Google Search - its most important product/service. But that all changed today when Google launched its Google Search Status Dashboard report.
Search Engine Journal
DECEMBER 14, 2022
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. . The post Google December 2022 Link Spam Update Rolling Out Now appeared first on Search Engine Journal.
Martech
DECEMBER 14, 2022
The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric. gaining actionable insights from calls is easier with more specific clipping.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
DECEMBER 14, 2022
Gary Illyes from Google said on LinkedIn that if your server returns a 500/503 HTTP status code for an extended period of time for your robots.txt file, then Google may remove your site completely from Google Search.
Martech
DECEMBER 14, 2022
Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. Fortunately, there is a solution — one that resides entirely in MOps itself. And what is that solution? “Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence compa
Buffer Marketing
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
Hootsuite
DECEMBER 14, 2022
Are you using Instagram alt text? If not, you should be. Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
DECEMBER 14, 2022
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides.
Search Engine Journal
DECEMBER 14, 2022
In response to a spike in searches for "cost of living," Google is updating search results with quick access to helpful resources. The post Google Helps Searchers Find Cost Of Living Assistance appeared first on Search Engine Journal.
AWeber
DECEMBER 14, 2022
Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list. It can be anything – an ebook, an email series, or access to a webinar recording.
Search Engine Roundtable
DECEMBER 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has posted a page that documents the visual elements of the Google Search results page.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
DECEMBER 14, 2022
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.
Search Engine Land
DECEMBER 14, 2022
Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which imp
Industrial Marketer
DECEMBER 14, 2022
Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising. Since we focus on manufacturing. Read more » The post Social Media Advertising for Manufacturers appeared first on Industrial Marketer.
Neil Patel
DECEMBER 14, 2022
As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Industrial Marketer
DECEMBER 14, 2022
Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by. Read more » The post 3 Principles for Creating an Effective B2B Content Strategy appeared first on Industrial Marketer.
ConsumerTalk
DECEMBER 14, 2022
Corporate responsibility programs are more important than ever. According to Harvard Business School , 77% of consumers say they want to buy products from companies that are committed to a greater good. 73% of investors also said they make some of their investment decisions based on companies' efforts to improve society and the environment.
Quikly
DECEMBER 14, 2022
Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.
CMO Network
DECEMBER 14, 2022
For the last four years, around this time, I compile a set of customer experience-related predictions for the coming year. This is the latest edition.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
DECEMBER 14, 2022
Google is rolling out a search status dashboard that will inform you, in real-time, whether there's an issue with crawling, indexing, or serving search results. . The post Is Google Down Right Now? Check The Search Status Dashboard appeared first on Search Engine Journal.
Econsultancy
DECEMBER 14, 2022
Erika Ottela is the co-founder and COO of eBrands – an ecommerce aggregator. We asked Erika about her journey with eBrands, the importance of Amazon and other ecommerce marketplaces, and her advice for entrepreneurs in the industry. eBrands There is a long-standing joke that Finns and other Nordic people are good at innovation and very bad at commercializing it – especially in global markets.
Zumvu
DECEMBER 14, 2022
Only 10% of companies gain financial benefits from adopting artificial intelligence. We’ve started with shocking statistics.
Search Engine Journal
DECEMBER 14, 2022
Zero-click searches are becoming more frequent. What can you do about it? The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast] appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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