Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.

CMO 106

CMO Customer Acquisition Transform User-Generated 106

Aspiration Marketing

APRIL 19, 2023

In the digital landscape, having a website is not enough to succeed. Your website must rank high in search engine results pages (SERPs). However, with intense competition, achieving a higher ranking can be difficult. This is where technical SEO can make a difference. By optimizing your website's technical aspects, you can improve its visibility and ranking in search engines, making it easier to reach your target audience.

SEO 196

SEO Inbound Marketing Marketing Marketers 196

Search Engine Journal

APRIL 19, 2023

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

SEO 145

SEO 145

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.

Transform 117

Transform Finance Energy Retail 117

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

APRIL 19, 2023

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.

Customer Journey 116

Customer Journey Customer Content Marketing Marketing 116

Search Engine Journal

APRIL 19, 2023

Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

New Technology 115

New Technology 115

Search Engine Journal

APRIL 19, 2023

Discover the dos and don'ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit appeared first on Search Engine Journal.

eCommerce 110

eCommerce Digital Marketing Marketing Marketers 110

Search Engine Land

APRIL 19, 2023

Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status report to show traffic from Google Search and errors they can fix with their structured data. The announcement. Google wrote on Twitter , “We’re happy to update that Search Console is launching a new rich results status report, “Subscribed content”, to help Reader Revenue Manager publ

Management 104

Management SEO 104

Search Engine Journal

APRIL 19, 2023

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.

SEO 102

SEO 102

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results.

Advertising 101

Advertising Advertisers eCommerce User-Generated 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

APRIL 19, 2023

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry.

Thought Leadership 96

Thought Leadership Education Communications Advertising 96

Search Engine Land

APRIL 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning.

Email Marketing 98

Email Marketing Price Marketing Marketers 98

ConsumerTalk

APRIL 19, 2023

Hangar12 is committed to bringing you all the necessary knowledge to keep you up to date on social media, dive into the details below. ✨ TikTok Users Less Likely To Be Bothered by Ads, Study Says A new study done by Statista shows that TikTok users aren't bothered by ads in their feeds. Almost 15 percent of TikTok users struggle to distinguish between advertising and other content. ✨ Australia Bans TikTok on Government Devices Countries that have taken action against TikTok in recent months incl

User-Generated 96

User-Generated Advertising Advertisers Customer 96

Search Engine Land

APRIL 19, 2023

The Google Search Console page experience report, at least how we know it today, is going away and being replaced by a content page that links to Google’s general guidance about page experience. Google also announced that good page experience is a requirement for creating, what Google defines as, helpful content. Page experience report changes.

Transform 97

Transform SEO 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

APRIL 19, 2023

LinkedIn's new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on Search Engine Journal.

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Search Engine Land

APRIL 19, 2023

On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic.

Advertising 96

Advertising Advertisers Health Retail 96

Hubspot Marketing

APRIL 19, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just three months after the infamous Woodstock ‘99, the first Coachella had an audience of just 25,000 people and failed to make a profit, costing organizers near

Influencer Marketing 89

Influencer Marketing Fashion User-Generated Branding 89

Search Engine Land

APRIL 19, 2023

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. Consequently, users will lose access to their Twitter accounts via the Digital Marketing Center’s social media management tool.

User-Generated 93

User-Generated Advertising Advertisers Digital Marketing 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

APRIL 19, 2023

Over the past few years, TRUFF has partnered with brands ranging from Hidden Valley Ranch and Taco Bell to Super Mario Brothers and Warren Lotas. Despite the diversity of these partnerships, all have a common authenticity that unifies them. Learn more in my talk with TRUFF co-founder Nick Ajluni.

Branding 89

Branding CMO 89

Search Engine Land

APRIL 19, 2023

Google now says that good page experience is a requirement for creating, what Google defines as, helpful content. Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google explained. Google also revised its help page about page experience to add more details about helpful content.

Place 92

Place SEO 92

Campaign Monitor

APRIL 19, 2023

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.

Marketing Strategy 84

Marketing Strategy Shoppers Transform User-Generated 84

Search Engine Land

APRIL 19, 2023

Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites. What’s happening. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies.

Analytics 89

Analytics Advertising Advertisers Communications 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Digital Marketer

APRIL 19, 2023

1) Compromised Credentials (Identity) Most cyber incidents and breaches are through stolen or compromised credentials. Your credentials in the hands of a hacker allows them unfettered access to your personals and private information. This includes financial and healthcare information, social media, email accounts, and cloud storage. With information gained from compromised credentials, hackers can gather information to steal your identity and ruin you financially. 2) Malware/Ransomware Malware/r

Marketing 81

Marketing Marketers Management 81

Search Engine Land

APRIL 19, 2023

Google Bard now shows more variety in the draft responses it provides to your questions. Google said these drafts are now “more distinct from each other,” allowing you to “expand your creative explorations.” What is new. Google posted in its updates section that starting on April 21, 2023, two days from now, and Google Bard is “adding more variety to drafts.” “When you view other drafts, you’ll now see a wider range of options that are more distinct fro

Communications 87

Communications Content Marketing Analytics Marketing 87

Search Engine Journal

APRIL 19, 2023

How do you cut through the noise and create content your audience loves? SEJ's Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets. The post What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast] appeared first on Search Engine Journal.

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Search Engine Land

APRIL 19, 2023

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Register today for “Mastering Social Media SEO: Increase Discoverability and Drive Traffic,” presented by Conductor.

SEO 81

SEO Whitepaper 81

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

APRIL 19, 2023

Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.

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Martech

APRIL 19, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. Though marketing attribution may seem like a difficult task, in a world where ROI is king, accurate marketing attribution needs to be at the forefron

Digital Marketing 72

Digital Marketing Marketing Marketers Advertising 72

Influence & Co

APRIL 19, 2023

Part of any marketer’s responsibilities is providing salespeople with thoughtful, well-written digital assets that help overcome sales objections and seal deals. Among the most useful of those assets are case studies. Yet, far too many case studies fall short of their potential.

Content Marketing 69

Content Marketing Marketing Marketers 69

Digital Marketer

APRIL 19, 2023

Convincing new clients to sign up for your marketing services can be a challenge in a sea of other competitive offers. Because marketing is not a tangible service, persuading potential clients that your business is the one to go with requires a tactical strategy that delivers value. To do this, you need a solid marketing proposal. Perfecting the art of an effective marketing proposal is the key to winning lucrative clients and boosting your business sales.

Price 68

Price Marketing Marketers Marketing Strategy 68

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding