Aspiration Marketing

MAY 21, 2025

A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). That's a fundamental truth. However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. This ensures you prioritize the leads most likely to convert, making your lead generation efforts more effective.

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Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. But buyers don’t assign value to features in isolation. They mentally tie features to outcomes they care about and do it in a way that protects them from regret. In that sense, people don’t buy the “why” alone.

Manufacturing 123

Manufacturing Price Product Marketing Product 123

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns.

Transform 94

Transform Promotion Customer Journey Product 94

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

Communications 127

Communications Product Management Marketers 127

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Hubspot Marketing

MAY 21, 2025

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work.

Price 91

Price User-Generated Law Analytics 91

Sprout Social

MAY 21, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, were putting the spotlight on brands celebrating major milestones.

Branding 86

Branding Transform User-Generated Education 86

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization.

CRM 76

CRM Management User-Generated Health 76

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet. Building a thriving email list or finding qualified prospects feels toughbut its much easier when you know how to create the right incentives.

eBook 60

eBook Copywriting Entertainment eCommerce 60

Martech

MAY 21, 2025

Artificial intelligence is reshaping how marketing teams operatebut not through vague promises or futuristic scenarios. In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find five tangible, proven ways AI is being applied to improve segmentation, enhance personalization, monitor performance, support content creation, and retarget audiences more effectively.

Digital Marketing 82

Digital Marketing Marketers Marketing Whitepaper 82

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Duct Tape Marketing

MAY 21, 2025

The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay , CEO of Duct Tape Marketing, to discuss what theyre calling the Anti-Agency Model.

Transform 62

Transform CMO Traditional Marketing Marketers 62

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie.

Influencer Marketing 69

Influencer Marketing Management Branding Marketers 69

Businesses Grow

MAY 21, 2025

Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration. More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like … Most employees are interrupted by a text, email, meeting, or chat 275 times a day — about once every two minutes.

Email Marketing 64

Email Marketing Customer Marketers Marketing 64

SMA Marketing

MAY 21, 2025

In this episode of The Growth Nexus Podcast, host Ryan Shelley sits down with Sienna J. Brown, leadership coach, impact entrepreneur, and VP of Growth at PowerToFly. Together, they explore what it takes to lead intentionally in a world increasingly defined by remote work, digital collaboration, and purpose-driven teams. Ryan and Sienna talk about what.

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CRM

Zumvu

MAY 21, 2025

Potion is an AI-powered video personalization platform that enables individuals and teams to generate hyperrealistic, custom videos at scale using their own face, voice, and gestures.

Customer 52

Customer 52

Welcome Software

MAY 21, 2025

It's official: this year's Test + Learn was another success. With experimentation leaders and digital optimizers tuning in from around the globe, this year's Test + Learn virtual event kept its promise on actionable takeaways you could implement faster than you can say "3, 2, 1. we have lift-off!" That's what it was all about this year; turning today's tests into tomorrow's revenue.

Transform 52

Transform Shipping Customer Acquisition Finance 52