Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Buffer Marketing
DECEMBER 16, 2024
Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
Hubspot Marketing
DECEMBER 16, 2024
Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let's dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
Hubspot Marketing
DECEMBER 16, 2024
Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Lynton Web
DECEMBER 16, 2024
Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity.
Aspiration Marketing
DECEMBER 16, 2024
In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. A cornerstone of these connections is confidence. Without it, even the best products may flounder, and the most promising companiesfail.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
DECEMBER 16, 2024
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.
SocialPilot
DECEMBER 16, 2024
Social media management is an overwhelming task on its own. Add another frustration from tools that either do not match your needs or are costly. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Many users cite Later as expensive. Its plans make you pay more unnecessarily by imposing limitations on the number of social profiles, the number of posts per social profile, and AI credits.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Six & Flow
DECEMBER 16, 2024
While lead generation is hard, do you know whats harder? Separating the wheat from the chaff. If your current lead scoring model feels outdated or isnt delivering the results you need, youre not alone. Having worked with both the old and new HubSpot lead scoring systems, weve seen the difference an effective scoring model can make. Spoiler alert: the old way just doesnt cut it anymore.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
DECEMBER 16, 2024
By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with an easy one: What's on her Spotify Wrapped? "I definitely channel my 12-year-old daughter right now," she told me. "So female power singers: Chappell Roan, Olivia Rodrigo Beyonc, obviously.
yorCMO
DECEMBER 16, 2024
Outsource marketing to a fractional CMO to access strategic expertise without the full-time cost. Scale smarter with flexible, results-driven marketing. The post Scale Smarter, Not Harder: Why Outsourcing to a Fractional CMO Is the Move for Growing Brands appeared first on yorCMO.
Litmus
DECEMBER 16, 2024
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra milethe kind that surprises and delights our subscribers (and goes beyond Hello %%first_name%%). Its our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).
Welcome Software
DECEMBER 16, 2024
All CMSs are the much of a muchness, right? Well, not exactly. Large enterprises typically have complex websites that need careful consideration when it comes to content management. In this post, we’ll explore what sets enterprise CMS platforms apart from content management systems for smaller businesses. We’ll also explain how to choose an enterprise CMS, which essential features to be on the lookout for, some of the best options on the market today and how to ensure the CMS platfor
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Businesses Grow
DECEMBER 16, 2024
The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing. I host a community called RISE that’s dedicated to the future of marketing. What’s coming next and how does this impact us? I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024.
Martech
DECEMBER 16, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Expert insights. Personalized for you.
122 
Let's personalize your content