Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
AWeber
DECEMBER 16, 2024
For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, theres a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns.
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Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
Buffer Marketing
DECEMBER 16, 2024
Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
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Businesses Grow
DECEMBER 16, 2024
The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing. I host a community called RISE that’s dedicated to the future of marketing. What’s coming next and how does this impact us? I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024.
Hubspot Marketing
DECEMBER 16, 2024
Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.
Sprout Social
DECEMBER 16, 2024
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.
Lynton Web
DECEMBER 16, 2024
Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
SocialPilot
DECEMBER 16, 2024
Social media management is an overwhelming task on its own. Add another frustration from tools that either do not match your needs or are costly. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Many users cite Later as expensive. Its plans make you pay more unnecessarily by imposing limitations on the number of social profiles, the number of posts per social profile, and AI credits.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Six & Flow
DECEMBER 16, 2024
While lead generation is hard, do you know whats harder? Separating the wheat from the chaff. If your current lead scoring model feels outdated or isnt delivering the results you need, youre not alone. Having worked with both the old and new HubSpot lead scoring systems, weve seen the difference an effective scoring model can make. Spoiler alert: the old way just doesnt cut it anymore.
Aspiration Marketing
DECEMBER 16, 2024
In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. A cornerstone of these connections is confidence. Without it, even the best products may flounder, and the most promising companiesfail.
Hubspot Marketing
DECEMBER 16, 2024
By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with an easy one: What's on her Spotify Wrapped? "I definitely channel my 12-year-old daughter right now," she told me. "So female power singers: Chappell Roan, Olivia Rodrigo Beyonc, obviously.
yorCMO
DECEMBER 16, 2024
Outsource marketing to a fractional CMO to access strategic expertise without the full-time cost. Scale smarter with flexible, results-driven marketing. The post Scale Smarter, Not Harder: Why Outsourcing to a Fractional CMO Is the Move for Growing Brands appeared first on yorCMO.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Litmus
DECEMBER 16, 2024
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra milethe kind that surprises and delights our subscribers (and goes beyond Hello %%first_name%%). Its our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).
Welcome Software
DECEMBER 16, 2024
All CMSs are the much of a muchness, right? Well, not exactly. Large enterprises typically have complex websites that need careful consideration when it comes to content management. In this post, we’ll explore what sets enterprise CMS platforms apart from content management systems for smaller businesses. We’ll also explain how to choose an enterprise CMS, which essential features to be on the lookout for, some of the best options on the market today and how to ensure the CMS platfor
Martech
DECEMBER 16, 2024
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