Practical eCommerce - Marketing
AUGUST 22, 2023
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more. The post Tools to Monitor Competitors’ Ads appeared first on Practical Ecommerce.
Aspiration Marketing
AUGUST 22, 2023
Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs. While HubSpot's starter and professional tiers offer extensive resources, the Enterprise tier is a natural progression for businesses looking to take the next step in their marketing and scaling efforts.
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Search Engine Land
AUGUST 22, 2023
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.
Martech
AUGUST 22, 2023
Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Everything was rush-rush. We had to act fast out of necessity because there was no time to waste…or think. Everything was fluid and insane. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 22, 2023
Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Released the August 2023 core update.
Martech
AUGUST 22, 2023
Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 22, 2023
Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. For this reason, marketing organizations should keep strategy as their top priority so they don’t get lost in the technology.
Search Engine Land
AUGUST 22, 2023
Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing. If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all.
Buffer Marketing
AUGUST 22, 2023
In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align their internal culture with that purpose.
Search Engine Land
AUGUST 22, 2023
Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023 , well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now Bing has gone silent about it. What Microsoft is saying now.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
AUGUST 22, 2023
Did you catch the latest YouTube updates? Wondering which changes are important to marketers? In this article, we explore YouTube changes marketers need to know. #1: Links on YouTube YouTube Shorts Links YouTube recently announced that links in Shorts descriptions and comments will become non-clickable on August 31. Our Take: While framed by YouTube as […] The post YouTube Updates That Affect Marketers appeared first on Social Media Examiner.
Search Engine Land
AUGUST 22, 2023
SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link relevance” framework to craft the best theoretical strategy and the best path to consistently build high-quality, relevant links over the long run.
AWeber
AUGUST 22, 2023
Want to attract people to your business? It only takes two words: create value. Online, we call anything of value “content,” and it comes in all sorts of forms. eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. But while publishing great content can establish your reputation, there’s still one problem.
Search Engine Land
AUGUST 22, 2023
Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a loyal customer base.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
AUGUST 22, 2023
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Search Engine Land
AUGUST 22, 2023
Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more competition in the SERPs, which could impact your organic search traffic.
Hubspot Marketing
AUGUST 22, 2023
Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs ). Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva , BeatBullying , UNICEF, and charity: water are part of the Google for Nonprofits community. Each of these groups has used Google's tools to heighten their awareness, particularly through Google Ads, YouTube, and Google Workspace, among other features.
CMO Network
AUGUST 22, 2023
Blockchain based technology is being employed by start-up ticketing company Tixologi to address ticket security, ticket bots and ability to keep a NFT of the event.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.
Rock Content
AUGUST 22, 2023
Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Being able to relate to different audiences is increasingly more important than just seeing it as a competitive advantage. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.
Social Media Examiner
AUGUST 22, 2023
Want to improve YouTube ad campaign results? Looking for an easy way to warm up your prospects before they see your ads on YouTube? In this article, you'll learn how to set up, run, and measure a Google Discovery ads campaign to enhance your YouTube ads’ performance. Why Discovery Ads Matter for YouTube Ad Targeting […] The post How to Warm Up YouTube Ads Audiences With Google Discovery Ads appeared first on Social Media Examiner.
Martech
AUGUST 22, 2023
B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie,
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
AUGUST 22, 2023
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design , stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts
CMO Network
AUGUST 22, 2023
Should brands air English-language creative work in Spanish-language media outlets?
Bannerflow
AUGUST 22, 2023
The digital age has turned our world into a tightly interconnected tapestry. It’s now easier than ever for brands to reach audiences far and wide. But as your business expands, how do you ensure your ad campaigns do the same?
Set Up
AUGUST 22, 2023
The Set up #MarketersBreakfast is a chance for marketing leaders to gather with fellow marketing leaders to learn and network with one another. The beauty of our #MarketersBreakfast is that we gather a collection of marketing leaders with years of experience who are eager to connect and share their expertise when discussing an array of topics. For example, one of our recent breakfasts dove into “ Marketing Therapy ,” or marketers’ main challenges.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hootsuite
AUGUST 22, 2023
Social SEO is like the new kid that just transferred to your high school. Who are they? What can they do to make me more popular? What can I say to get them to pay attention to me? Do they have a crush on me? Luckily, our latest experiment can answer most of these questions. (Except whether or not social SEO has a crush on you. That’s between you and the internet.
Sprout Social
AUGUST 22, 2023
As economists continue to debate the possibility of a recession, business leaders are taking steps like layoffs and budget cuts to protect their company in a worst case scenario. Executives are under pressure to justify where their dollars are spent and demonstrate the returns on their investments. Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing.
Hootsuite
AUGUST 22, 2023
Mwah ha ha, time to put your evil plan in action. Oops—we mean your Instagram plan, of course. How good or evil it is is entirely up to you and your complicated backstory. In order to conquer/save the world, you’ll need a sidekick: an Instagram planning app. From content ideas to scheduling and auto-publishing your content, an Instagram planning app is an extraordinary asset when it comes to getting organized and saving time.
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