Thu.Jun 23, 2022

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22 Questions To Ask Hiring Managers (and HR) in a Job Interview

Hubspot Marketing

"Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Ask the right ones and you'll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor.

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Unconfirmed Google Search Ranking Update Spiking June 23rd

Search Engine Roundtable

We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites hit by the May 2022 core update are seeing some big recoveries, many are not, and sites in general are reporting on big swings in the Google search results.

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20 Webinar Landing Page Examples That Will Boost Conversion Rates

Hubspot Marketing

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page.

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Google Tests Rounded Favicons In Mobile Search Results

Search Engine Roundtable

Google is testing a rounded corner design for the favicons displayed in the mobile search results on snippets. Brodie Clark shared some examples on Twitter saying "On the back of recent testing of favicon sizing on mobile, a rounded version with a grey background has appeared. Similar to previous tests, the brand name/domain is also repeated at the top.".

Branding 135
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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5 Meta Description Tips To Help Your Content Get the Clicks

Content Marketing Institute

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.

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Tombstone For Internet Explorer

Search Engine Roundtable

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3 Simple Questions that Help You Write Better Headlines

CopyBlogger

Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.

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The importance of actively listening

AWeber

Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value. Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.

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Global Content Strategy: a Complete Guide in Creating Content Without Borders 

Scoop.it!

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Because content is online, you might think it will automatically reach international audiences.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Public Web Data Helps Small Business SEO Strategies via @sejournal, @bright_data

Search Engine Journal

Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data Helps Small Business SEO Strategies appeared first on Search Engine Journal.

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Google Adds LGBTQ+ Owned Business Attribute For Business Profiles

Search Engine Roundtable

Google has added yet another business attribute for Google Business Profiles - LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps and Google Search "making it easier for customers to find and support them," Google said.

Customer 109
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How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys

Search Engine Journal

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.

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The Forbes World’s Most Influential CMOs List: 2022

CMO Network

Recognizing the 50 Most Influential CMOs in the World.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How unifying customer profiles is paying off for this iconic travel brand

Martech

Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore.

Transform 106
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Work Blueprints: What They Are and How We Use Them at Buffer

Buffer Marketing

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team.

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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. The traditional annual marketing plan is a waterfall approach that does not support fast experiments.

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Updates To Google HTTP Status Codes, Googlebot & Job Posting Help Docs

Search Engine Roundtable

Google has made changes to a few of its Google search help documentation over the past couple of days. The documents updated include HTTP status codes, the Googlebot and job posting help documentation.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Create campaign impact by reaching the Workday Consumer

Martech

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

Shoppers 105
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Bing Tests Secure & HTTPS Label On Search Result Snippets

Search Engine Roundtable

Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a "secure" and "HTTPS" label on some search results based on my tests in multiple browser types.

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How To Learn Digital Marketing Skills

Exposure Ninja

This article was written and published on 7th July 2019. It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There are a lot of different channels and platforms to get to grips with.

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How to Effectively Calculate Instagram Engagement With These 7 Tools

Zumvu

Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Forbes CMO Hall Of Fame Inductees On The Evolution Of Marketing And Marketing Influence

CMO Network

The chief marketers being inducted into this first class of The Forbes CMO Hall of Fame, share their thoughts on the evolution of marketing and marketing influence in the decade since the Forbes World's Most Influential CMOs list first launched.

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How to Write Instagram Captions That Increase Engagement

Many Chat

W hy are Instagram captions so important? Everyone knows that Instagram is primarily a visual social media platform, perfect for videos, photos and other graphic content. And yet, a good Instagram caption can make a huge difference in likes, comments and visibility. It might seem intimidating to produce great Instagram captions over and over again for each Instagram post.

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By The Numbers: The Forbes World’s Most Influential CMOs 2022 List

CMO Network

Some surprising insights and facts—or at least factoids—are to be gleaned from the 2022 Forbes World’s Most Influential CMOs list.

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6 SEM Best Practices Growth Marketers Need To Master via @sejournal, @john_a_lee

Search Engine Journal

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Introducing The Forbes CMO Hall Of Fame

CMO Network

To mark the 10th Anniversary of the Forbes World’s Most Influential CMOs list, we have created The Forbes CMO Hall of Fame, recognizing those chief marketers who have appeared, or would have in 2022, on the list at least five times since its inception.

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4 Secrets Your SEO Agency Doesn’t Want You To Know via @sejournal, @tonynwright

Search Engine Journal

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO Agency Doesn’t Want You To Know appeared first on Search Engine Journal.

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Auditing and Fixing a Backlink Profile with Bill Hartzer

Internet Marketing Ninjas

Backlink audit is one of the most complicated SEO tasks these days. How do you know what is a good link and what is a bad link? To discuss a backlink audit, Jim Boykin, CEO of Internet Marketing Ninjas , invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

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SEO & Local Market Orientation For International Expansions via @sejournal, @motokohunt

Search Engine Journal

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market Orientation For International Expansions appeared first on Search Engine Journal.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.