Content Marketing Institute
OCTOBER 19, 2023
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
Aspiration Marketing
OCTOBER 19, 2023
In the fast-paced world of email marketing, achieving successful email deliverability is paramount. It's not just about composing compelling messages; it's about ensuring they land in your recipient's inboxes. To help you make the most of your email marketing efforts, we'll dive into the fundamentals of email deliverability and its core components: DMARC, DKIM, and SPF.
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Search Engine Land
OCTOBER 19, 2023
Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout.
Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
Search Engine Land
OCTOBER 19, 2023
Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced that during exams, a live proctor will monitor the activity of participants via a webcam, as well as screen-sharing software.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 19, 2023
LinkedIn is giving users more incentives to contribute to Collaborative Articles , promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results.
Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm.
Search Engine Land
OCTOBER 19, 2023
Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the suggested search terms displayed, they would be directed to a search results page where they’d have the ability to engage with AdSense for Search ads, as well as relevant results from your site.
Martech
OCTOBER 19, 2023
Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
OCTOBER 19, 2023
Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. Why we care.
Martech
OCTOBER 19, 2023
HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog post generator AI assistant for workflow and report descriptions (beta) Reporting improvements Gauge visualizations in the custom report builder (beta) Formula fields in the custom report builder (beta) Conditional prop
Search Engine Land
OCTOBER 19, 2023
Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams.
Social Media Examiner
OCTOBER 19, 2023
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? In this article, you’ll discover how to target the right prospects with Google Search Ads. Why Should Marketers Pay Attention to Google Search Ads? Many marketers focus heavily on social media ads. However, including search ads […] The post How to Target With Google Search Ads appeared first on Social Media Examiner.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
OCTOBER 19, 2023
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers.
Sprout Social
OCTOBER 19, 2023
It’s no stretch to say that reputation management is more important than ever for brands today. Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. There are countless places for consumers to sound off. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation.
yorCMO
OCTOBER 19, 2023
Boost growth with CMO Buyer Interviews. Unravel buyer personas and transform your business strategy. Proven insights await The post Discover the Why Behind the Buy with Buyer Interviews appeared first on yorCMO.
Buffer Marketing
OCTOBER 19, 2023
Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator , Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
yorCMO
OCTOBER 19, 2023
You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.
Kuno Creative
OCTOBER 19, 2023
What is brand experience? It’s the reason you pay for the premium version of Spotify but can't remember the last time you logged into Pandora. It’s the reason you feel comfortable staying in a stranger’s home you rented on Airbnb or Vrbo. It’s what compels you to open an email from your favorite retailer while deleting so many others. Brand experience is the sum of every interaction customers have with a company—from the first time a message or ad caught their attention to the last time they con
David Meerman Scott
OCTOBER 19, 2023
Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.
Duct Tape Marketing
OCTOBER 19, 2023
The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Lynton Web
OCTOBER 19, 2023
Embarking on a journey with HubSpot can be a game-changer for businesses looking to streamline their operations and enhance customer engagement. But how can you ensure that your investment in this platform is fully maximized? Let's dig into some insightful tips and practices that can elevate your HubSpot experience, ensuring that every feature and tool is utilized to its utmost potential.
SMA Marketing
OCTOBER 19, 2023
Verifying your Google Business Profile (GBP) account is an essential part of properly optimizing it so customers can discover, learn about, and contact your business. Your GBP is one of the most important local SEO tools available. The steps to create and verify your account successfully are very simple. First, you’ll need an existing or new personal Google email account that isn’t connected to any other businesses on Google.
Six & Flow
OCTOBER 19, 2023
While the future of revenue may not be as predictable as the daily rise and fall of the sun, the art and science of sales forecasting can bring you strikingly close. Sales forecasting, when done accurately, can provide an almost clairvoyant insight into future sales revenue.
Search Engine Land
OCTOBER 19, 2023
Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hootsuite
OCTOBER 19, 2023
Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out.
Martech
OCTOBER 19, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
Buffer Marketing
OCTOBER 19, 2023
Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards.
Sales Force: CMO
OCTOBER 19, 2023
If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success : email deliverability. Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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