Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Dreamgrow

MAY 1, 2023

Last Updated on May 26, 2023 by Karl Suppose someone gave you a box. Would. Read more The post The 12 Best 99Designs Alternatives in 2023 appeared first on Dreamgrow.

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Search Engine Journal

MAY 1, 2023

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

Advertising 132

Advertising Advertisers Branding 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Businesses Grow

MAY 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships.

Gen Z 120

Gen Z Marketing Marketers CMO 120

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?

B2C 113

B2C Marketing Marketers Management 113

Hubspot Marketing

MAY 1, 2023

Have you ever been hypnotized by social media? According to our recent Consumer Trends survey , users of it spend an average of three hours a day there. It's easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch.

Gen Z 113

Gen Z Entertainment Education Social Media Marketing 113

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.

Customer Journey 106

Customer Journey Email Marketing eCommerce Advertising 106

Hubspot Marketing

MAY 1, 2023

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected , some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible

Law 111

Law Branding Analytics Communications 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. With these in place, it creates better customer experiences, which builds long-term customer relationships, and more importantly, drives more conversions.

CRM 98

CRM Price User-Generated Analytics 98

Hubspot Marketing

MAY 1, 2023

Artificial intelligence will change how businesses operate. At this point, that statement won't surprise you. In fact, AI's impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What's more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution.

CMO 109

CMO Analytics Product Customer 109

Search Engine Land

MAY 1, 2023

I’ve written about ways to use ChatGPT for SEO and content marketing -related tasks, like keyword research , crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “ horrible product ” and has cautioned users about how much they rely on it: ChatGPT is incredibl

User-Generated 97

User-Generated Finance SEO Health 97

Social Media Examiner

MAY 1, 2023

Want more exposure on Instagram? Have you considered curating Instagram guides? In this article, you’ll discover how to create Instagram guides that people love and return to regularly. What Are Instagram Guides? Instagram guides live on your profile page and are collections of Instagram content that you can curate for your audience. Think of them […] The post How to Use Instagram Guides for More Visibility appeared first on Social Media Examiner.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MAY 1, 2023

To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. Prior to this date, Google Ads will commence transitioning away from waterfall buying for certain multi-call requests.

Price 97

Price Advertising Advertisers Management 97

Hubspot Marketing

MAY 1, 2023

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases.

Gen Z 87

Gen Z User-Generated Shoppers Shipping 87

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Going fast vs. going far When you’re an SEO product manager , you have a team that you collaborate with to get things done.

Management 96

Management SEO Product User-Generated 96

CMO Network

MAY 1, 2023

No one is paying attention to the more significant consumer issue in the macro sense, the accumulating parcels and the cumulative effect of this new way of shopping. Marketers are supposed to solve problems. Who is looking to solve this one?

Retail 81

Retail CMO Marketing Marketers 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

MAY 1, 2023

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube.

Entertainment 91

Entertainment Advertising Advertisers Branding 91

Traackr

MAY 1, 2023

Influencer marketing experts share their best practices for balancing mental health and productivity.

Health 105

Health Influencer Marketing Marketing Marketers 105

Duct Tape Marketing

MAY 1, 2023

Enhancing Marketing Strategies with AI Assistance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients.

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Practical eCommerce - Marketing

MAY 1, 2023

Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta. The post Demand-side Platforms Automate Ecommerce Ads appeared first on Practical Ecommerce.

eCommerce 75

eCommerce Advertising Advertisers Marketing 75

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

MAY 1, 2023

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.

Advertising 80

Advertising Advertisers 80

InTouch Marketing

MAY 1, 2023

With the rise of social media and other digital marketing channels, it’s easy to overlook one of the most effective tools in your marketing arsenal: email.

Email Marketing 78

Email Marketing Marketing Marketers Digital Marketing 78

Vertical Response

MAY 1, 2023

Are you a marketer looking for the best way to get your messages out most effectively and efficiently as possible? You may have heard of email marketing spam traps but are unsure what they entail or how to avoid them. Spam traps are an important factor to consider when creating an email list as missteps can cause serious reputational damage, potentially leading to warnings from ISPs, decreased deliverability, and more.

Email Marketing 67

Email Marketing Communications Management Marketing 67

CMO Network

MAY 1, 2023

New research documents that older consumers are underserved by marketers. Jeff Weiss, CEO of Age of Majority and Richard Caro, CEO of Tech-enhanced life are interviewed.

Product 65

Product Marketing Marketers CMO 65

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

MAY 1, 2023

Landing pages play a significant role in digital marketing. They provide an excellent platform for business owners to showcase their offerings, promote special deals, and keep the audience engaged with new deals. A landing page is a single webpage that appears after a user clicks on a search engine-optimized result or an online advertisement. It acts as a gateway to direct potential customers to specific content and encourages them to act upon reaching it.

Digital Marketing 61

Digital Marketing User-Generated Transform Affiliate Marketing 61

Ariyh

MAY 1, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 18,112 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Ultimate Tools Ultimate Tools is a newsletter that helps you discover new marketing tools and useful websites, completely free.

Price 57

Price B2C Product Market Research 57

CMO Network

MAY 1, 2023

"A little bit of help" turned into an obsession and a quest to disrupt the industry.

CMO 77

CMO 77

Welcome Software

MAY 1, 2023

Building a culture of experimentation has the potential to simplify your customer experiences and increase conversions. However, it can also hurt you if you can’t reach statistically significant results. For instance, you need an adequate sample size to run a test. Next, it is time to run these tests for a period long enough to get statistically significant results.

Whitepaper 40

Whitepaper Marketing Plan Digital Marketing Customer 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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