Aspiration Marketing

JUNE 1, 2023

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

Marketing Strategy 272

Marketing Strategy Marketers Marketing Inbound Marketing 272

Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Place 143

Place 143

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Transform 130

Transform Communications SEO Marketing Strategy 130

Sprout Social

JUNE 1, 2023

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

Education 120

Education User-Generated Management Customer 120

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Buffer Marketing

JUNE 1, 2023

Paul O’Malley’s YouTube channel , which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey and discover the strategies and techniques he used to rapidly grow his audience. Get ready to take notes and learn from a YouTube success story!

Education 118

Education Analytics Retail Management 118

Martech

JUNE 1, 2023

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.

Transform 113

Transform Marketers Marketing Analytics 113

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 99

User-Generated Marketers Marketing Analytics 99

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

User-Generated 98

User-Generated Transform Law Price 98

Kuno Creative

JUNE 1, 2023

When it comes to driving business in the B2B space, few if any sales and marketing tools are as powerful as a well-designed website, making website design fundamentals a bigger priority than ever for those looking to break through the static of our increasingly digital world. Unfortunately, there are still plenty of businesses that equate having a functional website with one that routinely sustains growth.

Education 98

Education Product Branding Marketers 98

Search Engine Land

JUNE 1, 2023

Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.

SEO 96

SEO 96

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Social Media Examiner

JUNE 1, 2023

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's […] The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.

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Customer Social Media Marketing Marketing Marketers 96

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

Management 92

Management Marketers Marketing Analytics 92

CMO Network

JUNE 1, 2023

It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.

Marketers 92

Marketers Marketing Branding CMO 92

Search Engine Journal

JUNE 1, 2023

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

SEO 91

SEO 91

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Scoop.it!

JUNE 1, 2023

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

SEO 89

SEO User-Generated Customer Product 89

CMO Network

JUNE 1, 2023

2023 Marketing Hall of Fame honorees talk about what skills are required to not just survive, but thrive, in today’s hyperactive marketplace.

CMO 87

CMO Marketers Marketing 87

Search Engine Land

JUNE 1, 2023

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might see when you access bard.google.com : You may also see another prompt asking you to confirm that you want to share your location with Google.

Place 86

Place 86

Search Engine Journal

JUNE 1, 2023

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

Branding 85

Branding Digital Marketing Marketing Marketers 85

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

JUNE 1, 2023

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

Transform 83

Transform Customer Branding Whitepaper 83

Martech

JUNE 1, 2023

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

Transform 81

Transform Customer Branding 81

Search Engine Land

JUNE 1, 2023

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal.

Education 83

Education SEO Place 83

Search Engine Journal

JUNE 1, 2023

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

SEO 78

SEO 78

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

CMO Network

JUNE 1, 2023

Even with a plummet in customer satisfaction after holiday cancellations, the airline industry is recovering. Top airlines deliver personalized, frictionless service.

Customer 75

Customer CMO 75

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

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Product Whitepaper Product Marketing Management 74

Search Engine Land

JUNE 1, 2023

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notif

Advertisers 74

Advertisers Advertising 74

Businesses Grow

JUNE 1, 2023

My mom, as a teenager. She always loved to sing and dance! This blog has always examined the intersection of marketing, technology, and humanity. But I’ve also paused now and then to share extraordinary experiences and events in my life. I’m a teacher. So there are lots of teachable moments that come from my life experience. Today is one of those days.

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Energy Health Education Marketers 61

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Traackr

JUNE 1, 2023

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

Product 59

Product 59

Whos Mailing What

JUNE 1, 2023

It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing to create powerful moments.

Direct Mail 52

Direct Mail Marketers Marketing 52

yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Whos Mailing What

JUNE 1, 2023

It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing to create powerful moments.

Direct Mail 52

Direct Mail Marketers Marketing 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product