Aspiration Marketing

JUNE 1, 2023

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

Marketing Strategy 266

Marketing Strategy Marketing Marketers Inbound Marketing 266

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Transform 130

Transform Communications SEO Marketing Strategy 130

Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Place 139

Place 139

Sprout Social

JUNE 1, 2023

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

Education 110

Education User-Generated Management Customer 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 105

User-Generated Marketing Marketers Analytics 105

Search Engine Land

JUNE 1, 2023

Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.

SEO 103

SEO 103

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

Management 98

Management Marketing Marketers Analytics 98

Search Engine Land

JUNE 1, 2023

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might see when you access bard.google.com : You may also see another prompt asking you to confirm that you want to share your location with Google.

Place 98

Place 98

Martech

JUNE 1, 2023

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

Transform 92

Transform Customer Branding 92

Search Engine Land

JUNE 1, 2023

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

Transform 97

Transform Customer Branding Whitepaper 97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

JUNE 1, 2023

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

SEO 91

SEO 91

Search Engine Land

JUNE 1, 2023

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal.

Education 96

Education SEO Place 96

CMO Network

JUNE 1, 2023

It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.

Marketing 92

Marketing Marketers Branding CMO 92

Search Engine Land

JUNE 1, 2023

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notif

Advertising 90

Advertising Advertisers 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

JUNE 1, 2023

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

Branding 85

Branding Digital Marketing Marketing Marketers 85

Scoop.it!

JUNE 1, 2023

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

SEO 83

SEO User-Generated Customer Product 83

Social Media Examiner

JUNE 1, 2023

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's […] The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.

Customer 82

Customer Social Media Marketing Marketing Marketers 82

Search Engine Journal

JUNE 1, 2023

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

SEO 78

SEO 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JUNE 1, 2023

2023 Marketing Hall of Fame honorees talk about what skills are required to not just survive, but thrive, in today’s hyperactive marketplace.

CMO 87

CMO Marketing Marketers 87

Kuno Creative

JUNE 1, 2023

When it comes to driving business in the B2B space, few if any sales and marketing tools are as powerful as a well-designed website, making website design fundamentals a bigger priority than ever for those looking to break through the static of our increasingly digital world. Unfortunately, there are still plenty of businesses that equate having a functional website with one that routinely sustains growth.

Education 79

Education Product Branding Marketing 79

CMO Network

JUNE 1, 2023

Even with a plummet in customer satisfaction after holiday cancellations, the airline industry is recovering. Top airlines deliver personalized, frictionless service.

Customer 75

Customer CMO 75

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 60

Product Whitepaper Product Marketing Management 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kelly Deen , the Chief Commercial Officer and Chief Marketing Officer for kencko to discuss how she is inspired by Brands like Liquid Death and Bombas, the impactful influence of the Sci-Fi movie Vanilla Sky , the values she maintains as a leader, and more.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

GrowMatik

JUNE 1, 2023

Marketing automation plays a crucial role in today’s digital landscape, allowing businesses to streamline their marketing activities and deliver personalized experiences to their customers. By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions.

Marketing Automation Platform 52

Marketing Automation Platform Customer Personalized Marketing Management 52

Six & Flow

JUNE 1, 2023

Is Salesforce worth the investment? Discover the financials, hidden costs, and customisation needs that impact your total investment.

CRM 52

CRM 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Traackr

JUNE 1, 2023

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

Product 59

Product 59

Buffer Marketing

JUNE 1, 2023

Paul O’Malley’s YouTube channel , which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey and discover the strategies and techniques he used to rapidly grow his audience. Get ready to take notes and learn from a YouTube success story!

Education 92

Education Analytics Retail Management 92

Search Engine Land

JUNE 1, 2023

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

SEO 103

SEO Branding CMO PR 103

Martech

JUNE 1, 2023

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.

Transform 120

Transform Marketing Marketers Analytics 120

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding