Thu.Jun 01, 2023

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The Power of Webinars: 5 Benefits for Your Marketing Strategy

Aspiration Marketing

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Transform 130
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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Place 136
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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

Education 120
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Google now treats.ai domains as generic top-level domains

Search Engine Land

Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.

SEO 105
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The Latest Updates on Social Media Platforms

Bannerflow

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

More Trending

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New releases for AI-powered marketing technology

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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A customer data roadmap for staying ahead of the competition by Cynthia Ramsaran

Search Engine Land

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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Dynamic Rendering: Should You Still Use It? via @sejournal, @TaylorDanRW

Search Engine Journal

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

SEO 91
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How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

Search Engine Land

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Reality Check On Inclusive Marketing: Time For [R]Evolution

CMO Network

It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.

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Google Local Service Ads mass policy violations

Search Engine Land

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notif

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Website Design Fundamentals & Standards | Kuno Creative

Kuno Creative

When it comes to driving business in the B2B space, few if any sales and marketing tools are as powerful as a well-designed website, making website design fundamentals a bigger priority than ever for those looking to break through the static of our increasingly digital world. Unfortunately, there are still plenty of businesses that equate having a functional website with one that routinely sustains growth.

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7 Ways to Amplify the Visibility of Your Small Business with Local SEO

Scoop.it!

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

SEO 84
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Content & Brand Storytelling: Be A Better Brand Storyteller - Ep. 311 via @sejournal, @lorenbaker

Search Engine Journal

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

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How to create a knowledge base for marketing work management

Martech

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Social Media Examiner

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's […] The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.

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How To Use AI To Enhance Your SEO Content Writing [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

SEO 78
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Four Industry Icons Share How To Thrive, Not Just Survive, In A Rapidly Changing Marketplace

CMO Network

2023 Marketing Hall of Fame honorees talk about what skills are required to not just survive, but thrive, in today’s hyperactive marketplace.

CMO 87
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A customer data roadmap for staying ahead of the competition

Martech

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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New Data About Airlines Competing On Customer Experience

CMO Network

Even with a plummet in customer satisfaction after holiday cancellations, the airline industry is recovering. Top airlines deliver personalized, frictionless service.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 59
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Importance of Brand and Brand Management

yorCMO

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

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CMO Spotlight | Kelly Deen - kencko

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kelly Deen , the Chief Commercial Officer and Chief Marketing Officer for kencko to discuss how she is inspired by Brands like Liquid Death and Bombas, the impactful influence of the Sci-Fi movie Vanilla Sky , the values she maintains as a leader, and more.

CMO 52
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Quality, not Quantity: Marketing Qualified Leads

Lusha

Marketing qualified leads (MQLs) are a necessary stepping stone to getting that smile on your sales rep’s face. Along with sales qualified leads (SQLs), MQLs in B2B identify companies with a good chance of becoming customers–especially when compared to ‘spray and pray’ sales techniques. The trick to success is understanding when an MQL is good enough to pass on to sales.

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How to Maximize HubSpot Performance with Growmatik Integration

GrowMatik

Marketing automation plays a crucial role in today’s digital landscape, allowing businesses to streamline their marketing activities and deliver personalized experiences to their customers. By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Salesforce: A complex CRM - is it worth the investment

Six & Flow

Is Salesforce worth the investment? Discover the financials, hidden costs, and customisation needs that impact your total investment.

CRM 52
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4 Tips for Successful Product Seeding with Bette Ann Fialkov

Traackr

Follow these 4 expert tips for crafting an efficient and successful influencer product seeding program.

Product 59
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From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

Buffer Marketing

Paul O’Malley’s YouTube channel , which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey and discover the strategies and techniques he used to rapidly grow his audience. Get ready to take notes and learn from a YouTube success story!

Education 114
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How to establish your brand entity for SEO: A 5-step guide

Search Engine Land

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

SEO 105
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.