Thu.Jun 01, 2023

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The Power of Webinars: 5 Benefits for Your Marketing Strategy

Aspiration Marketing

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

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How to establish your brand entity for SEO: A 5-step guide

Search Engine Land

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

SEO 104
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5 failure points of a marketing measurement plan — and how to fix them

Martech

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.

Marketing 102
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Google now treats.ai domains as generic top-level domains

Search Engine Land

Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.

SEO 103
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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

Localizing a dynamic application like Sprout Social into multiple languages is a complex undertaking. Translating the text that appears in the application is only one half of the story. It also involves developing our application in a way that makes it easy to extract and swap out that text for the translations. At Sprout, we lean on third-party vendors for translations.

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Google Bard now can use your device’s precise location for more relevant local results

Search Engine Land

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might see when you access bard.google.com : You may also see another prompt asking you to confirm that you want to share your location with Google.

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A Reality Check On Inclusive Marketing: Time For [R]Evolution

CMO Network

It's time for a shift from Inclusive Marketing to CQ Marketing with authentic connections, biosocial identities, and social well-being for brand growth and social impact.

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A customer data roadmap for staying ahead of the competition by Cynthia Ramsaran

Search Engine Land

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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Dynamic Rendering: Should You Still Use It? via @sejournal, @TaylorDanRW

Search Engine Journal

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should You Still Use It? appeared first on Search Engine Journal.

SEO 91
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

Search Engine Land

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal.

SEO 93
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From Zero to 30K YouTube Subscribers in Six Months, How This Creator Did It

Buffer Marketing

Paul O’Malley’s YouTube channel , which features quick tips to improve efficiency, skyrocketed to over 30,000 subscribers in just under six months. Those are impressive numbers! So how did Paul do it? We sat down with him to discuss his journey and discover the strategies and techniques he used to rapidly grow his audience. Get ready to take notes and learn from a YouTube success story!

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Google Local Service Ads mass policy violations

Search Engine Land

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notif

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New releases for AI-powered marketing technology

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Content & Brand Storytelling: Be A Better Brand Storyteller - Ep. 311 via @sejournal, @lorenbaker

Search Engine Journal

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal.

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7 Ways to Amplify the Visibility of Your Small Business with Local SEO

Scoop.it!

You are part of the world of small business ownership, where the challenges are numerous and the rewards are immeasurable unfortunately, as a small business owner, you know that standing out from the competition can be a “isn’t as easy as it sounds” task, but luckily there are ways to amplify your visibility and make your business become the talk of the town.

SEO 84
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Website Design Fundamentals & Standards | Kuno Creative

Kuno Creative

When it comes to driving business in the B2B space, few if any sales and marketing tools are as powerful as a well-designed website, making website design fundamentals a bigger priority than ever for those looking to break through the static of our increasingly digital world. Unfortunately, there are still plenty of businesses that equate having a functional website with one that routinely sustains growth.

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How to create a knowledge base for marketing work management

Martech

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Four Industry Icons Share How To Thrive, Not Just Survive, In A Rapidly Changing Marketplace

CMO Network

2023 Marketing Hall of Fame honorees talk about what skills are required to not just survive, but thrive, in today’s hyperactive marketplace.

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How To Use AI To Enhance Your SEO Content Writing [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI To Enhance Your SEO Content Writing [Webinar] appeared first on Search Engine Journal.

SEO 78
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YouTube Ad Strategy: A New Way to Grow Your Leads and Sales

Social Media Examiner

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website?In this article, you’ll discover a new ad strategy for YouTube. What Makes YouTube So Powerful for Business? YouTube is the biggest video-sharing platform in the world and it's still growing fast. It's overtaken TV. It's […] The post YouTube Ad Strategy: A New Way to Grow Your Leads and Sales appeared first on Social Media Examiner.

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New Data About Airlines Competing On Customer Experience

CMO Network

Even with a plummet in customer satisfaction after holiday cancellations, the airline industry is recovering. Top airlines deliver personalized, frictionless service.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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A death in the family

Businesses Grow

My mom, as a teenager. She always loved to sing and dance! This blog has always examined the intersection of marketing, technology, and humanity. But I’ve also paused now and then to share extraordinary experiences and events in my life. I’m a teacher. So there are lots of teachable moments that come from my life experience. Today is one of those days.

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A customer data roadmap for staying ahead of the competition

Martech

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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The Importance of Brand and Brand Management

yorCMO

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

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CMO Spotlight | Kelly Deen - kencko

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kelly Deen , the Chief Commercial Officer and Chief Marketing Officer for kencko to discuss how she is inspired by Brands like Liquid Death and Bombas, the impactful influence of the Sci-Fi movie Vanilla Sky , the values she maintains as a leader, and more.

CMO 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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YouTube’s Algorithm In 2023: What Changes Moving Forward?

Rock Content

For those who love to understand social media algorithms and the mysteries that surround them, we have a brand new chapter for your learning journey. In a recent interview , Rene Ritchie, YouTube’s Creator Liaison, and Todd Beaupre, YouTube’s Growth and Discovery Lead, discussed in great depth the future of YouTube’s algorithm and its implications for creators in 2023.

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How to Maximize HubSpot Performance with Growmatik Integration

GrowMatik

Marketing automation plays a crucial role in today’s digital landscape, allowing businesses to streamline their marketing activities and deliver personalized experiences to their customers. By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

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Salesforce: A complex CRM - is it worth the investment

Six & Flow

Is Salesforce worth the investment? Discover the financials, hidden costs, and customisation needs that impact your total investment.

CRM 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.