Hubspot Marketing

JULY 20, 2022

As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief in your employees that you don’t trust them or their ability to achieve results.

Management 144

Management Communications Health Customer 144

Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Advertisers 140

Advertisers Advertising 140

Content Marketing Institute

JULY 20, 2022

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.

Content Marketing 128

Content Marketing Marketing Marketers Branding 128

Search Engine Journal

JULY 20, 2022

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Econsultancy

JULY 20, 2022

Genefa Murphy is CMO of Five9 – a cloud-based contact centre solution. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Tell us about your role… what does a typical day look like? Leading marketing provides an opportunity to address all aspects of the business and technology domain, and as a CMO, no two days are the same.

CMO 121

CMO Customer Marketing Marketers 121

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of

Email Marketing 120

Email Marketing Marketing Marketers Digital Marketing 120

Search Engine Roundtable

JULY 20, 2022

Google has this weird Google Search rendering bug where it is showing only one search result to some users. This seems like a super limited bug, impacting a limited number of users. But for Google, even one percent of searchers are a lot of searches. Google said they will investigate these reports.

109

109

Martech

JULY 20, 2022

Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized listings and picked the winner. The booking process went well, but if you have ever booked a site without seeing it in person, you might feel a little anxious after clicking “Book now.” Will this place that just ate a big chunk of my credit limit turn out as advertised?

Shoppers 109

Shoppers Email Marketing Place Customer 109

Search Engine Roundtable

JULY 20, 2022

The other day we covered a knowledge panel box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards they expand and show more details.

107

107

CMO Network

JULY 20, 2022

Jeff Fromm: How can brands best reach Gen Z?

Gen Z 104

Gen Z Marketing Marketers Branding 104

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

JULY 20, 2022

A new data privacy bill ( H.R.8152 ) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would provide a wide-reaching national privacy standard, overriding existing state privacy laws. As a result, marketers would only have to conform to one regulation instead of the 13 currently in place.

Law 100

Law Marketing Marketers Advertisers 100

CMO Network

JULY 20, 2022

In the last 18 months, the shelf life of advertising executives started expiring at an alarming rate: More than 40 major agencies – creative, media or digital – have replaced their top dogs.

Advertisers 101

Advertisers Advertising CMO 101

Exposure Ninja

JULY 20, 2022

This guide was originally written by Andy Tuxford in 2017, and updated by Jess Percival in 2022. You’ve probably heard of anchor text : the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links. You may even be using it in guest posts or outreach articles.

Price 98

Price SEO Branding 98

Sachs Marketing Group

JULY 20, 2022

To create a digital content strategy , you first need to understand your goals and who your target audience is. Once you know those two things, you can start creating content that is interesting and useful to them. One digital content strategy might not work for all types of companies, so it’s essential to tailor your strategy to your specific goals.

Digital Marketing 98

Digital Marketing Food User-Generated Analytics 98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Once it locks into place, you’re left with more than just a complete picture of consumer needs. When searching for your company’s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes.

CRM 98

CRM eCommerce User-Generated Management 98

Martech

JULY 20, 2022

Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

Customer Journey 98

Customer Journey Customer Analytics Digital Marketing 98

Buffer Marketing

JULY 20, 2022

If you ask Instagram influencer Ambar Driscoll about her organization, “ Bamby Collective ,” she’ll make it clear that while the group does have some of the makings of a small business – they’ve launched a signature product, their brand revolves around a central tenet, and their following consists of many who love their mission  –  it’s really about creating a safe space for young women everywhere.

Health 98

Health Product Place Branding 98

Quikly

JULY 20, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing 97

Social Media Marketing Branding Communications Marketing 97

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

JULY 20, 2022

A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 95

CMO Global Marketing Education SEO 95

Search Engine Roundtable

JULY 20, 2022

Google announced this morning that they have added a new way to verify your domain name and properties in Google Search Console. You can now do so through or via DNS CNAME.

93

93

Search Engine Journal

JULY 20, 2022

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that's not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

Advertisers 92

Advertisers Advertising Analytics Marketing 92

Search Engine Roundtable

JULY 20, 2022

Google is doing a lot of product result testing, as you'd expect. Here are some new features we spotted Google testing for products in the search results. They include showing customer favorites, most mentions of, and more label attributes on the products.

Product 92

Product Customer 92

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

JULY 20, 2022

Top 10 Insights & Advice For Women Just Starting Out written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

Law 91

Law Advertising Advertisers Management 91

Search Engine Journal

JULY 20, 2022

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.

Place 90

Place 90

Litmus

JULY 20, 2022

This piece originally appeared in TechCrunch. Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers?

Shoppers 90

Shoppers Transform Retail CRM 90

CMO Network

JULY 20, 2022

“As the population grows we're going to need every form of protein we can produce, whether it's animal based, plant base, cultured, mushroom. I'm excited to really contribute to the solutions out there of how we feed everybody and do it in a way that really meets people's tastes.”.

Food 89

Food CMO 89

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

JULY 20, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is going to be testing new AR prototypes, like eyewear.

82

82

CMO Network

JULY 20, 2022

With consumers at risk of trading down to private label brands, brands must use speed and smarts to prove to consumers that their brands are worth the extra costs.

Branding 85

Branding CMO 85

Search Engine Journal

JULY 20, 2022

Are you ready to upgrade your Instagram Reels? Here's what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure Instagram Reels Performance appeared first on Search Engine Journal.

80

80

Digital Marketer

JULY 20, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. We want to help you take your tiny eCommerce store to a MASSIVE conglomerate! Here are three email automations you can set up to make your customers need more from you! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 79

eCommerce Branding Customer Product Marketing 79

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing