CMO Network

APRIL 26, 2022

Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.

CMO 145

CMO Retail Marketing Marketers 145

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 S

SEO 143

SEO Marketing Marketers Advertising 143

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you.

Promotion 133

Promotion Thought Leadership Place Advertising 133

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy.

Marketing 136

Marketing Marketers Marketing Plan Product 136

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Roundtable

APRIL 26, 2022

As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads "this report is no longer available here." It links you to the announcement that the tool was being decommissioned today.

128

128

Kuno Creative

APRIL 26, 2022

Video marketing entails much more than just creating a video and posting it on your website. The digital marketing strategy behind the video is just as important as the creation of it. When you put time and money into producing a video, you also want to maximize its chances for ROI — and with the right blend of video marketing strategies, you can do just that.

Video Marketing 121

Video Marketing Marketing Strategy Marketing Marketers 121

Quikly

APRIL 26, 2022

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

B2C 119

B2C Marketing Marketers 119

Search Engine Roundtable

APRIL 26, 2022

It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.

122

122

Martech

APRIL 26, 2022

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

Branding 117

Branding Shipping Marketing Marketers 117

Search Engine Roundtable

APRIL 26, 2022

Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.

Product 122

Product 122

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

APRIL 26, 2022

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

B2C 117

B2C Email Marketing Customer Journey Place 117

Search Engine Roundtable

APRIL 26, 2022

Google is showing a "deals" tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?

120

120

Scoop.it!

APRIL 26, 2022

It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy. Read on to find out why (plus a few tips on how to get your sales team started with content marketing). Why content marketing can increase sales.

Content Marketing 116

Content Marketing Marketing Marketers SEO 116

Chief Martec

APRIL 26, 2022

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.

Transform 110

Transform Place Customer Product 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Buffer Marketing

APRIL 26, 2022

People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. And yet, despite spending the past three years building Silk + Sonder —thinking about self-care every day, writing monthly journaling prompts for our members, and even being the voice of the audio meditations on our app—I recently found myself experiencing burn

Energy 21

Energy Fashion Food Communications 21

Sprout Social

APRIL 26, 2022

It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity.

Communications 103

Communications Thought Leadership PR Health 103

Search Engine Journal

APRIL 26, 2022

New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO Priorities For Your First Week As A New Marketing Manager appeared first on Search Engine Journal.

New Markets 100

New Markets SEO Management Marketing 100

Content Marketing Institute

APRIL 26, 2022

SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.

Content Marketing 99

Content Marketing SEO Marketing Marketers 99

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

ConsumerTalk

APRIL 26, 2022

You already know that social media ads need to include CTAs to let consumers know what you want them to do after viewing them. Did you know that you can target ads to customized audiences on YouTube who show intent to buy products like yours?

Customer 98

Customer Product 98

CMO Network

APRIL 26, 2022

For Savage X Fenty’s Natalie Guzman, risk taking is in her blood, part of why she's recognized on this year's Forbes Entrepreneurial CMO list.

CMO 98

CMO Marketing Marketers Entertainment 98

Martech

APRIL 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you always do for others and let others do for you. Strange fact of the day: The Russian Army has no sergeants.

Digital Marketing 98

Digital Marketing Management Marketing Marketers 98

Zumvu

APRIL 26, 2022

In this article, I’ll walk you through 8 proven ways to improve your customer service for a higher customer loyalty rate, profitability, and conversions.

Customer 98

Customer Customer loyalty 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Zumvu

APRIL 26, 2022

The customer has always been king, but recently this statement is becoming palpably visible in everything that businesses do.

Customer 98

Customer 98

Set Up

APRIL 26, 2022

Rather Than Adding To Your Marketing Team. This post was written by Joe Koufman , the Founder & CEO of Set up. Finding the best marketing talent right now is a huge challenge. At the onset of the pandemic in early 2020, many companies cut their marketing budgets and laid off members of their marketing team, and now as the economy heats up, it is hard to fill open roles.

Copywriting 98

Copywriting Marketing Marketers Price 98

Martech

APRIL 26, 2022

Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory that was originally negotiated directly with TV networks, helping brands and agencies to take a holistic approach to measuring across fragmented digital channels.

Advertising 98

Advertising Advertisers Digital Marketing Management 98

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

APRIL 26, 2022

Musa Tariq, GoFundMe's CMO, is testing how to bring people together.

CMO 98

CMO 98

Search Engine Journal

APRIL 26, 2022

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate Google Ads – No Coding Required appeared first on Search Engine Journal.

98

98

Search Engine Roundtable

APRIL 26, 2022

96

96

Search Engine Journal

APRIL 26, 2022

WP Engine announced that.htaccess will no longer be supported. Believe it or not, this might be the future of web hosting. The post WP Engine Ending Support for.htaccess appeared first on Search Engine Journal.

98

98

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers