Sprout Social
MAY 16, 2022
Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re seeking information. Google Business Messages can help businesses meet that expectation. Google’s Business Messages is the real-time chat feature in Google Business Profile (formerly known as Google My Business).
Search Engine Journal
MAY 16, 2022
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.
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Sprout Social
MAY 16, 2022
As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio link is also a secret superpower. And by using a link in bio Instagram tool (like SproutLink or Linktree) influencers and brands alike can turn their bios into a full-screen experience. The power of Instagram for attracting, educating and selling to customers cannot be understated.
Search Engine Journal
MAY 16, 2022
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To Make Money With Gifted Memberships appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
MAY 16, 2022
If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have $432. How many Facebook ads would that buy? It depends. Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on.
Search Engine Journal
MAY 16, 2022
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 16, 2022
Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that "if you're selling SEO as a service, it is important that your own website has good SEO." The results showed that 75% agreed with this statement, while 25% disagreed.
Hubspot Marketing
MAY 16, 2022
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, " Isn’t this a value proposition ?
Search Engine Journal
MAY 16, 2022
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what's actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Hubspot Marketing
MAY 16, 2022
To understand the importance of resilience in the workplace, let's start with an example. Let's say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team's goals and objectives. When it comes time to deliver the message to your marketing team, however, you're surprised by their reactions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
Search Engine Journal
MAY 16, 2022
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared first on Search Engine Journal.
Hubspot Marketing
MAY 16, 2022
If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you're likely asking questions like, "How could Web 3 impact my business?
Practical eCommerce - Marketing
MAY 16, 2022
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more. The post Top 15 Brands on Instagram, for Inspiration appeared first on Practical Ecommerce.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MAY 16, 2022
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? What brought you to where you are today ? I didn’t specifically study marketing, but I see people of all backgrounds and trades in marketing nowadays.
CMO Network
MAY 16, 2022
With that clear purpose and plan, the startup sticks to the basics, making wireless bras, tank tops, and underwear—the first layer essentials formerly referred to as “intimate apparel.”.
Martech
MAY 16, 2022
Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking.
Hubspot Marketing
MAY 16, 2022
Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We'll explain what codecs are, why you need them, and how they make streaming high quality content possible.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MAY 16, 2022
Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
Search Engine Roundtable
MAY 16, 2022
Did you know that sometimes Google will ask you to provide more search terms in your query when the search conducted was super short and generic? Here is a screenshot from Punit showing he searched for [news] and Google asked for the searcher to add more search terms to the query.
Search Engine Journal
MAY 16, 2022
Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser. The post Edge Browser Will AI Improve All Web Images appeared first on Search Engine Journal.
Econsultancy
MAY 16, 2022
Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing. While some of the experts interviewed for Econsultancy’s Influencer Marketing Best Practice Guide are confident in their measuring capabilities, other disclosed that they are still
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Content Marketing Institute
MAY 16, 2022
When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence.
Econsultancy
MAY 16, 2022
How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. Image: Ben Osborne. How would you define a ‘consumer-led brand’?
Search Engine Journal
MAY 16, 2022
Google Ads has announced a number of scripts improvements in what it’s calling a "new Google Ads script experience.". The post Google Ads Makes Automation Easier With Scripts Updates appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
Microsoft Bing has moved the "explore more" feature from under the image carousel snippet to the left hand side of that snippet. We first noticed this explore more feature in March, but I guess the placement took up too much space then. I do like this new layout over the older layout.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 16, 2022
The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 16, 2022
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms.
Litmus
MAY 16, 2022
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes and help you move to a more automated workflow—and ultimately resulting in more personalization. .
Search Engine Roundtable
MAY 16, 2022
Google's John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which John said "I can't think of any reason why cross-linking your language/country versions of pages would have a negative impact.".
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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