Wed.Aug 31, 2022

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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Marketing

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!). I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way.

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5 Ways to Strengthen Your Strategy With Content Syndication

Influence & Co

You’ve worked so hard on that piece of content. You did your homework. You crafted language that fits your brand values. You perfected it and published it.

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Join the 2022 Sell Something Challenge

AWeber

We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses. You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time.

eCommerce 116
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14 Best Apps For Instagram Collages in 2022

Hootsuite

You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer parrot caplets. With a digital collage, you can combine multiple images into one bold visual statement.

Fashion 114
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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17 social media management tips for productivity and organization

Sprout Social

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps

Content Marketing Institute

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today.

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How video SEO can boost your overall digital marketing strategy

Martech

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Yet, creating and marketing videos goes far beyond YouTube findability.

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WordPress Releases 6.02 Security Vulnerability Update via @sejournal, @martinibuster

Search Engine Journal

WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.

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Why the answer to rising customer expectations lies in the email inbox

Econsultancy

It’s now clear that the dramatic shift to online brought about by the pandemic is here to stay. Even as ecommerce drops back to pre-pandemic levels, many are sticking with online – making appointment bookings, shopping click-and-collect – as they’re enjoying the ease and convenience it offers. Greater investment in digital transformation has rendered the customer journey increasingly non-linear.

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Instagram Best Practices For Recommended Content via @sejournal, @MattGSouthern

Search Engine Journal

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Netflix Is Resonanating With “Stranger Things” Fans Through Experiential Marketing

CMO Network

Netflix is futher building brand resonance the wildly successful "Stranger Things" brands via experiential marketing. Series regular and noted actor Matthew Modine made a suprise appearance at the Stranger Things Experience yesterday in Brooklyn, New York, much to the delight of fans.

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New Taboola feature fights fake news on social media

Martech

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules for social media.

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Never Miss An Opportunity Again With Automated Communication

Duct Tape Marketing

Never Miss An Opportunity Again With Automated Communication written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show. I’m talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today.

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What will have the biggest impact on consumer holiday shopping?

Martech

It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together a statistical overview. Read next: No matter the time of year, there’s a holiday you should be planning a campaign for.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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6 Healthy Ingredients You Can Incorporate into Your Sweet or Salty Snacks

ConsumerTalk

Today's CPG brands are always looking for ways to make their sweet or salty snacks more satisfying. Using healthy ingredients that taste good is one way to ensure consumers get the most from their snacking experiences and can be touted in CPG marketing campaigns to attract new users.

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Google Shopping Ads: How To Set Them Up via @sejournal, @siliconvallaeys

Search Engine Journal

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.

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Google Learning Video Structured Data Docs Breaks Out educationalLevel

Search Engine Roundtable

Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each country has its own academic system.

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Level Up Your Content Strategy – 5 Steps To SEO Success via @sejournal, @hethr_campbell

Search Engine Journal

Get the keys to getting new prospects and distinguishing your brand in a cluttered market. The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google's John Mueller: No Recent Search Algorithms Focused On Links Outside Of Webspam

Search Engine Roundtable

Google's John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone asked how relevant links will be in the future to Google's ranking algorithm.

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SEO For Ecommerce & The Future Of Google Shopping [Podcast] via @sejournal, @lorenbaker

Search Engine Journal

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The Future Of Google Shopping [Podcast] appeared first on Search Engine Journal.

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Yahoo! Sunnyvale Campus Is A Ghost Town With Imprint Of Old Sign Removed From Building

Search Engine Roundtable

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Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

David Meerman Scott

The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole , just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Is A Child (And We Need To Learn To Educate It)

Duct Tape Marketing

Google Is A Child (And We Need To Learn To Educate It) written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

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3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) via @sejournal, @notix_push

Search Engine Journal

Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) appeared first on Search Engine Journal.

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Google "See Results About" Goes Missing On Mobile Search

Search Engine Roundtable

On August 17th, Google seems to have removed the "see results about" disambiguation search feature from the Google mobile search results. They still show on desktop but on mobile, it is gone.

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Airstream Enjoys Great Summer For Placement — Some Of It On Purpose

CMO Network

Airstream trailers long have been favorite playthings for movie and television directors to use as props and even sometimes in story lines. But this summer may have been the topper. T.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google Adds Products Section To Business Profile Guidelines

Search Engine Roundtable

Google has added a new section for products to the Google Business Profile guidelines. The section says "If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile at no charge.

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REI Co-Brands With Airstream For Trailer At Entry-Level Price PointAnd

CMO Network

Airstream likes to co-brand its trailers, and its latest such venture found a perfect partner: REI Co-op.

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Daily Search Forum Recap: August 31, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Comparing Fractional CMOs & CROs with Henning Schwinum

GrowPowerful

Making the Case The adoption of Fractional leadership has been on the rise for years, particularly within finance (Fractional CFO), operations (Fractional COO), and HR (Fractional CHRO). But the demand for interim—or, fractional—sales and marketing models, which has recently become the driving factor behind growth and revenue for companies, is just now taking off.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.