Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important? Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise […] The post Content Marketing Strategy in the Age of AI appeared first on Social Media Examiner.

Marketing Strategy 114

Marketing Strategy Content Marketing Marketing Marketers 114

Aspiration Marketing

NOVEMBER 30, 2023

In the vast world of digital marketing, understanding your traffic sources is crucial. This is where direct traffic comes in—a valuable, often underestimated source that holds the potential to boost your online presence and brand credibility.

Digital Marketing 176

Digital Marketing Branding Marketing Marketers 176

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form video content to compete with the explosively popular app TikTok. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

User-Generated 130

User-Generated Health Advertising Advertisers 130

CMO Network

NOVEMBER 30, 2023

The worlds largest retailer announced that they will now implement sensory friendly hours from 8am to 10am every day in all their stores across the U.S. and Puerto Rico.

Branding 129

Branding Retail CMO 129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

NOVEMBER 30, 2023

A patent granted to Google may describe how Google’s new Search Generative Experience works. Google applied for the patent, “Generative summaries for search results”, on March 20, 2023. It was issued on September 26. The full version can be read here. Abstract. The patent’s abstract reads: “At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query.

User-Generated 118

User-Generated SEO 118

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

Copywriting 116

Copywriting User-Generated Advertising Advertisers 116

Search Engine Land

NOVEMBER 30, 2023

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you.

Advertising 113

Advertising Advertisers Management Branding 113

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.

Copywriting 108

Copywriting User-Generated Management Communications 108

Search Engine Land

NOVEMBER 30, 2023

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest execs claim the feature has potential not just to improve search diversity, but also increase engagement for brands.

Fashion 110

Fashion Search Marketers Product Branding 110

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an

CRM 105

CRM Whitepaper Marketing Marketers 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

NOVEMBER 30, 2023

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven attribution will be able to use the last-click model instead.

Analytics 110

Analytics Advertising Advertisers Search Marketers 110

Content Marketing Institute

NOVEMBER 30, 2023

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.

Transform 105

Transform 105

Search Engine Land

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Law 102

Law Whitepaper Marketing Marketers 102

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle. But what can you do to avoid your emails from going to spam?

Health 102

Health Education Email Marketing Product 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty.

Digital Marketing 102

Digital Marketing Marketing Marketers Price 102

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y

Management 97

Management Education Product Customer 97

Search Engine Land

NOVEMBER 30, 2023

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. In addition, creators will have more flexibility regarding timings of product announcements. Why we care.

Product 96

Product Promotion Management Search Marketers 96

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr

Transform 95

Transform PR User-Generated Industry Insights 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Whitepaper 94

Whitepaper Digital Marketing Marketing Marketers 94

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Whitepaper 92

Whitepaper Digital Marketing Email Marketing Marketing 92

CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

Martech

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Law 91

Law Marketing Marketers Content Marketing 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

NOVEMBER 30, 2023

Smart marketers ensure that more of the people who have the problem their brand solves, no matter their identity, feel like they belong with their brand.

Branding 91

Branding CMO Marketing Marketers 91

Kuno Creative

NOVEMBER 30, 2023

You’ve likely heard some version of the phrase “people buy with their eyes,” and this sentiment holds true whether consumers are viewing a brand’s offerings online or in person. In the battleground of capturing consumers’ attention, a digital brand strategy is encouraged and largely embraced. In a global survey conducted last year, respondents said 61 percent of their interactions with companies were carried out online—and that’s post -pandemic lockdown.

Branding 84

Branding 84

CMO Network

NOVEMBER 30, 2023

Why are studios twisting their marketing strategies and disguising unmistakable musicals as something they're not? Audiences today demand transparency.

Marketing Strategy 90

Marketing Strategy Entertainment CMO Marketing 90

Influence & Co

NOVEMBER 30, 2023

OpenAI, the creator of ChatGPT, announced an early demo of the generative AI tool this time last year, and within five days , over a million users had tried it.

User-Generated 85

User-Generated Content Marketing Marketing Marketers 85

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

NOVEMBER 30, 2023

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask.

Entertainment 75

Entertainment Shipping Food Customer 75

CMO Network

NOVEMBER 30, 2023

Socially responsible spending by consumers is going through the roof, according to the latest Conscious Consumer Spending Index.

Retail 82

Retail CMO 82

David Meerman Scott

NOVEMBER 30, 2023

Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time).

65

65

CMO Network

NOVEMBER 30, 2023

Lexus has owned the Christmastime automotive market in the United States with its "December To Remember" promotion.

Promotion 82

Promotion CMO Marketing Marketers 82

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding