Aspiration Marketing
SEPTEMBER 18, 2023
What are Leads, Sales Accepted Leads, and Sales Qualified Leads? Prospects? Deals? How do you find them, nurture them, and close more business? Let's explore the outcomes of successful Marketing and Business Development activities as a starting point for better Sales results and Business Growth.
Search Engine Land
SEPTEMBER 18, 2023
Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans would cost or what features would be included at the lowest tier.
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Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
Search Engine Land
SEPTEMBER 18, 2023
Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords. In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Search Engine Land
SEPTEMBER 18, 2023
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintainin
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 18, 2023
You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a ghost town – tumbleweeds included. Visitors are as rare as unicorns, and those who do stumble upon it leave faster than one can say “SEO.
Martech
SEPTEMBER 18, 2023
HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.
Search Engine Land
SEPTEMBER 18, 2023
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget.
Martech
SEPTEMBER 18, 2023
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Digital Marketer
SEPTEMBER 18, 2023
You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater.
Search Engine Land
SEPTEMBER 18, 2023
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving your SEO is a priority for your new website, then your first job is to understand how to integrate SEO into your new site from day one.
Martech
SEPTEMBER 18, 2023
John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Businesses Grow
SEPTEMBER 18, 2023
There is a quote in my new book that is gripping and profound, but I’m not sure I fully understood it until this week. This quote is from Boss Mom CEO Dana Malstaff : “It’s easier to start a movement than build a business.” Dana is a visionary business leader, and when she speaks, I listen. But what does this quote really mean?
Social Media Examiner
SEPTEMBER 18, 2023
Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working? In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy. Why Direct Messages Matter for Businesses on Facebook If you want customers to engage with your business on Facebook, you've probably […] The post Facebook Messenger for Business: How to Analyze and Optimize Your Strategy appeared first on Social Media Examiner.
Zumvu
SEPTEMBER 18, 2023
You need to learn how to register a business name that people can remember, identify it amongst your competitors, and easily recommend you to others. And how do you do it?
Hubspot Marketing
SEPTEMBER 18, 2023
Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
SEPTEMBER 18, 2023
Amazon, Walmart, Facebook and Instagram may need to prepare themselves for some stark competition.
Hubspot Marketing
SEPTEMBER 18, 2023
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing.
Ariyh
SEPTEMBER 18, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,933 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📢 Hiring: Want to help me build and grow Ariyh? Earn 💰 while you learn 🎓 Both roles can be done on the side of your full-time job and are flexible and fully remote. 🔬 Marketing PhD analyst Help me analyze and translate the latest science (note: you don’t need to be an excellent wri
yorCMO
SEPTEMBER 18, 2023
Imagine having the wisdom and expertise of a seasoned Chief Marketing Officer without the hefty price tag or the commitment of a full-time hire. That, my friends, is the magic of a Fractional CMO. The post What’s the Deal with Fractional CMOs? appeared first on yorCMO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot Marketing
SEPTEMBER 18, 2023
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we've hit in the last two years in particular are a testament to the u
CMO Network
SEPTEMBER 18, 2023
Here are a few simple but powerful e-commerce growth strategies Witherspoon employed that you should consider applying to your brand.
Rock Content
SEPTEMBER 18, 2023
Have you ever wondered about the importance of domain authority in your SEO strategy ? Whether you’re a business owner or a marketing professional, this metric should be on your radar. It could be the key to enhancing your website’s visibility on search engines. In this article, we’ll delve into domain authority in detail. I want to explain what it is, why it matters, and how to optimize your domain with an eye on search engine rankings.
Vertical Response
SEPTEMBER 18, 2023
In recent years, the world has seen a significant increase in the number of people using digital platforms to communicate. Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kevin Indig
SEPTEMBER 18, 2023
Wouldn’t it be nice to see exactly where people engage with your content - down to the sentence? Imagine you could see passages of an article highlighted in red when they lead people to bounce. That’s what Positional has built with Content Analytics: Instantly spot passages that drive users away Quickly see bounce rate, time on site and scroll depth per article Optimize content for SEO AND user experience Improve CTA placements and conversion rates Easy setup (copy/paste a small sc
yorCMO
SEPTEMBER 18, 2023
As AI continues to evolve, so too will its impact on the role of CMOs. The symbiotic relationship between AI and CMOs is poised to reshape marketing in ways we can only imagine. The post The Symbiotic Relationship Between AI and CMOs appeared first on yorCMO.
David Meerman Scott
SEPTEMBER 18, 2023
More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I love that my friends at HubSpot have created a true Fanocracy, a community of like-minded people who are eager to travel from all over the world to be a part of something great.
Tiecas
SEPTEMBER 18, 2023
Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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