Tue.May 17, 2022

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%.

Price 145
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How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. This article will walk you through how to create an Instagram sales funnel from scratch, including content tips to skyrocket your growth.

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5 Tips To Engage Your Overlooked Content Creation Force

Content Marketing Institute

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories.

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5 Ways to Identify Customer Pain Points So You Can Nail Your Marketing Messages

AWeber

Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone's purchase decision, they'll ultimately buy something because it solves a problem.

Customer 128
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Metaverse marketers favor virtual reality over NFTs

Martech

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.

Marketing 127
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The Future Of Chatbots: Use Cases & Opportunities You Need To Know via @sejournal, @brentcsutoras

Search Engine Journal

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.

Branding 123

More Trending

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Google Search Ranking Update Monday On May 16th (Unconfirmed)

Search Engine Roundtable

At least we had a quiet weekend for the first time in a while, but that didn't last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google.

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Should Guest Post Links Be Marked Sponsored? Ask An SEO via @sejournal, @rollerblader

Search Engine Journal

John asks an SEO, "When I publish my article on someone else's site, should I tell them to use a sponsored link attribute?". The post Should Guest Post Links Be Marked Sponsored? Ask An SEO appeared first on Search Engine Journal.

SEO 113
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Why I Believe Employees, Not Customers, Should Come First

Buffer Marketing

Typical business advice touts that the customer should always come first. Given that my title is hospitality director, you’d especially think that ensuring customers are having the best experience possible would always be my top priority. And it is, but I’ve discovered a more roundabout yet incredibly powerful way of getting there: putting our employees first.

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Metaverse Primer For Marketers: How We Got Here & Where We Go Next

Search Engine Journal

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here's what you need to know with examples from various brands. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.

eCommerce 112
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Create a 5-Year Plan You'll Actually Stick To [In 4 Steps]

Hubspot Marketing

One common question you’ll get asked in an interview is, " Where do you see yourself in five years? ". When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me great joy and peace. But who says you have to wait for the stress to come?

Finance 106
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Google May Replace FID With INP (Interaction to Next Paint) For Core Web Vitals

Search Engine Roundtable

At Google I/O last week, Google's Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.

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What are your secrets to overcoming marketing challenges? Take our survey

Martech

Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles.

Marketing 102
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Cut Through Any Bull With These 8 SEO Job Interview Questions via @sejournal, @RyanJones

Search Engine Journal

Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared first on Search Engine Journal.

SEO 99
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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10 Website Design Trends

Kuno Creative

Website design trends continue to evolve, but the ultimate goal of creating the best possible experience for the user really hasn’t changed. We’ve just gotten better at reaching users where they are, addressing their needs and making websites more accessible for everyone. Here are the hottest website design trends we expect will stand the test of time.

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How to Use Carousel Posts on Instagram

Many Chat

Instagram carousel posts are incredibly useful tools for a brand looking to expand its reach–if they’re used correctly. But what are they? An Instagram carousel post (also known as a multiple image post) is a series of up to 10 posts that can include multiple photos and videos and narrate a particular Instagram story. It’s important to know how to use Instagram carousel posts effectively in order to further your social media marketing goals.

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IAS introduces new Control Panel for contextual targeting

Martech

Today, Integral Ad Science (IAS) introduced its Control Panel for contextual advertising partners. This suite of reporting and planning tools are offered to customers who use Context Control, which was introduced in 2021. What it does. Advertisers will be able to plan, activate and optimize media placements using the IAS Signal platform, which draws on contextual, rather than identity-based, data.

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Why Your Industrial Business Might Need a Local Marketing Strategy

Industrial Marketer

Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract new customers and effectively impact business sales. Local marketing strategies might be a little different from the techniques and methods of general marketing, but the results are very effective when.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Casted adds firmographic data to its B2B video and podcast platform

Martech

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.

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How to format posts to get readers engaged

Scoop.it!

Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being. What do readers often get annoyed with? Bad article structure that makes it more difficult to navigate content, a boring narrative that lacks real-life examples, poor or no proper formatting are just some mistakes you can make wi

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Google Ads Performance Max New Updates

Sachs Marketing Group

Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest of the month.

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How can brands personalize consumer incentives?

Quikly

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.

B2C 95
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Search Snippet "View Full List" Link

Search Engine Roundtable

Google has all sorts of search result snippets and features including sitelinks. Here is an interesting that may not be new, but Google shows a normal snippet with horizontal sitelinks that anchor down to portions of the page it links to plus an added "view full list" link that just links to the main page.

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How (and Why) to Do Domain Background Check with Bill Hartzer

Internet Marketing Ninjas

When (or better prior to) investing into a new domain that was owned by someone else before, you need to do the domain background check to make sure this is going to be a good investment. To discuss domain name background check, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.

SEO 93
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Google Search Recipe Results Segmented By Type

Search Engine Roundtable

Google seems to be showing the recipe grid format not just by showing popular recipes but also showing recipe carousels broken down by recipe type. Honestly, I don't know if that makes sense, what do chefs call this, segmentation of recipe categories?

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Shoutable Is Taking The Shout-Out Into The Real World

CMO Network

The advertising tech company, Shoutable, is reinventing how digital billboard space is bought and sold.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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How To Improve Your Organic Growth: Stop Building Links & Start Earning Them via @sejournal, @hethr_campbell

Search Engine Journal

There are ways to dramatically improve your backlink profile without building links. Learn how in this webinar recap. The post How To Improve Your Organic Growth: Stop Building Links & Start Earning Them appeared first on Search Engine Journal.

SEO 83
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Daily Search Forum Recap: May 17, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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6 Ways To Increase Website Conversions With Trust Signals

OnPassive Marketing

Do you have a website that isn’t converting enough visitors into leads? Maybe it’s time to start focusing on trust signals, the small things you do to establish your brand as trustworthy and create a personal connection with your customers. What Are Trust Signals? Trust signals are elements on your website that help build trust with visitors.

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Google Ads Scripts New Campaign Bid Strategies Support & Performance Improvements

Search Engine Roundtable

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid strategies, and more." With this, Google also added support for ES6, a newer version of JavaScript.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.