Aspiration Marketing

JANUARY 11, 2024

In the fast-paced world of inbound marketing, staying focused and achieving targeted results can feel impossible without a proper plan–and plans are built around goals. Without clear goals, it's easy to find yourself spreading resources thin, struggling to measure progress, and ultimately questioning the effectiveness of your efforts. This is where effective goal setting becomes your guiding light through the tunnels of inbound marketing.

Inbound Marketing 261

Inbound Marketing Marketing Marketers Marketing Strategy 261

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks.

Transform 132

Transform SEO User-Generated Whitepaper 132

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook

Customer Journey 126

Customer Journey Email Marketing Marketing Marketers 126

Search Engine Land

JANUARY 11, 2024

Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links still matter for quantifying E-E-A-T. But amassing links solely for quantity won’t do much for your brand.

SEO 127

SEO Branding Marketing Strategy Content Marketing 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

AWeber

JANUARY 11, 2024

Most of us have been there. You send an email to your audience, only to realize there is a mistake. Unfortunately we usually discover this error when our customers start sending us emails. There’s a misspelling, broken link, wrong date. Email mistakes happen, even the best marketers make mistakes. And your customers will understand. But it’s important that you address and fix the mistake.

Customer 111

Customer Product Branding Email Marketing 111

Search Engine Land

JANUARY 11, 2024

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time for increased investment in strategic activities, such as audience analysis, to enhance optimization effectiveness.

Transform 117

Transform Retail Advertising Advertisers 117

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it may be more effective to experiment with skippable ads to enhance viewer experience and improve campaign performance.

Place 113

Place Branding Search Marketers Marketing 113

Social Media Examiner

JANUARY 11, 2024

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? In this article, we’ll explore a creative way to get more out of your LinkedIn activities. Why Should Marketers Focus on LinkedIn? With over 1 billion users, 50% earning over $75,000 annually, LinkedIn offers unparalleled […] The post How to Get the Most Out of LinkedIn appeared first on Social Media Examiner.

Social Media Marketing 107

Social Media Marketing Marketing Marketers 107

Search Engine Land

JANUARY 11, 2024

Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. With these changes, Google also has laid off hundreds of employees who worked on Google Assistant.

New Technology 113

New Technology Management Customer SEO 113

Martech

JANUARY 11, 2024

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.

Analytics 103

Analytics Marketing Marketers Customer 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CopyBlogger

JANUARY 11, 2024

Following copywriting best practices can help you create good copy, but there’s a lot of nuance to great copywriting that. Continue Reading The post 12 Outstanding Copywriting Examples That Generate Sales appeared first on Copyblogger.

Copywriting 102

Copywriting 102

Search Engine Land

JANUARY 11, 2024

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing programs. Join experts from Google and Salesforce for tips on how to make the most of your data with GA4.

Analytics 99

Analytics Marketing Marketers Whitepaper 99

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

JANUARY 11, 2024

SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth.

Transform 98

Transform SEO eCommerce Health 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions.

Customer 98

Customer CRM Customer Journey Management 98

Digital Marketer

JANUARY 11, 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a looming reality.

Digital Marketing 92

Digital Marketing Marketing Marketers Communications 92

Martech

JANUARY 11, 2024

The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. Fortunately (see what I did there?), this is going no further than the show floor. Bird watching is a splendid, relaxing pastime that anybody can do.

Food 87

Food User-Generated Advertising Advertisers 87

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, it can spit out an entire blog post in mere moments.

Copywriting 90

Copywriting Education Price Communications 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. That’s where service software and automation via AI can do a ton of heavy lifting.

Customer 85

Customer CRM User-Generated Manufacturing 85

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by TechTarget shareholders. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

New Technology 84

New Technology Branding Customer Product 84

yorCMO

JANUARY 11, 2024

Discover how fractional CMOs have propelled small businesses to success, offering strategic marketing insights and scalable growth solutions. The post 3 Small Businesses That Bloomed With The Help of Fractional CMOs appeared first on yorCMO.

Marketing 82

Marketing Marketers 82

Content Marketing Institute

JANUARY 11, 2024

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

Branding 89

Branding 89

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey. In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation.

Customer Journey 84

Customer Journey Shipping User-Generated eCommerce 84

Scoop.it!

JANUARY 11, 2024

At this point in the Web 2.0 era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building.

Branding 77

Branding Thought Leadership B2C User-Generated 77

Duct Tape Marketing

JANUARY 11, 2024

Unveiling Business Clarity: Strategies to Work Less and Achieve more written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, “ Clarity: Business Wisdom to Wor

Transform 62

Transform Management Energy Marketing 62

Buffer Marketing

JANUARY 11, 2024

YouTube is a staple in the global cultural landscape — parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between.  But one thing that is often a mystery is discovery. How does the YouTube algorithm actually work? How do people get the content they do?

User-Generated 52

User-Generated Fashion Real Estate SEO 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Analytics 52

Analytics B2C Social Media Marketing User-Generated 52

Welcome Software

JANUARY 11, 2024

The technology space is pretty obsessed with preventing code defects from getting to production. We take great pains to make sure that a mistake doesn't make it from the developer's fingertips all the way through to the product system. There's an entire field called DevOps (short for "development operations"). This is something like a $5 billion industry.

Energy 40

Energy Market Segmentation Management Product 40

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, it can spit out an entire blog post in mere moments.

Copywriting 40

Copywriting Education Price Communications 40

Welcome Software

JANUARY 11, 2024

The technology space is pretty obsessed with preventing code defects from getting to production. We take great pains to make sure that a mistake doesn't make it from the developer's fingertips all the way through to the product system. There's an entire field called DevOps (short for "development operations"). This is something like a $5 billion industry.

Energy 40

Energy Market Segmentation Management Product 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding