Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. tool, has accomplished something unprecedented. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Social Media Examiner

FEBRUARY 13, 2023

Wondering how to get your business in front of local customers or tourists? Looking for a plan and examples to model? In this article, you’ll discover an effective Instagram strategy to drive foot traffic to your local business. Optimize Your Instagram Profile for Local Business Before you dive into creating paid and organic content, set […] The post How to Drive More Local Foot Traffic With Instagram appeared first on Social Media Examiner.

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Customer 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us.

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B2C Whitepaper Marketing Marketers 137

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand out in this very noisy world, this might be an exceptional opportunity for you. Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content?

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Hubspot Marketing

FEBRUARY 13, 2023

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI services.

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User-Generated Marketing Marketers Place 132

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield. To harness the full potential of the data you collect, it’s imperative to demonstrate to your customers that their personal information is in good hands.

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Management Customer Transform CRM 122

Practical eCommerce - Marketing

FEBRUARY 13, 2023

LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more. The post 16 LinkedIn Groups for Entrepreneurs appeared first on Practical Ecommerce.

eCommerce 122

eCommerce 122

Search Engine Journal

FEBRUARY 13, 2023

With TikTok's new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more. The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search Engine Journal.

Promotion 120

Promotion 120

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

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Thought Leadership Transform Marketing Marketers 116

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Traackr

FEBRUARY 13, 2023

Check out 5 mistakes that you should avoid to ensure your influencer program can flourish in 2023.

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Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. So, why PLG now? The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Softw

Product 106

Product Non-Profit User-Generated Transform 106

Buffer Marketing

FEBRUARY 13, 2023

For most of my life, I never had an issue with sleep. But then, I started a business. Many people assume that the founder of a meditation app has self-care all figured out, but as the stress of building Simple Habit mounted, so did my newfound insomnia. During the day, I was meeting with partners and investors, hiring new employees, and by all metrics succeeding at scaling a business.

Energy 106

Energy Food Place Product 106

Many Chat

FEBRUARY 13, 2023

Imagine if you could boost brand awareness, increase engagement, and achieve a staggering 491.88% ROI using Manychat… This proven organic and paid strategy can help you achieve just that. Here’s how. Overview As an innovative brand, Australian telecommunications and gaming company, Pentanet , is known for its attention-grabbing marketing, from hosting popular events to utilizing augmented reality to create interactive experiences.

New Technology 105

New Technology Promotion Management Communications 105

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Hubspot Marketing

FEBRUARY 13, 2023

86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings.

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COS Marketers Marketing Communications 103

Search Engine Journal

FEBRUARY 13, 2023

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference! The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

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Global Marketing Marketing Marketers Digital Marketing 99

CMO Network

FEBRUARY 13, 2023

The author reviews the five most effective Super Bowl ads of 2023.

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CMO 98

Martech

FEBRUARY 13, 2023

Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out the Philadelphia Eagles 38-35 at Super Bowl LVII. The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Below are the biggest takeaways. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza.

Product 98

Product Branding Social Media Marketing Marketing 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Search Engine Journal

FEBRUARY 13, 2023

Uncover the 7 innovative ways to help your website succeed in search while giving visitors a top-notch user experience. The post Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence appeared first on Search Engine Journal.

SEO 97

SEO 97

CMO Network

FEBRUARY 13, 2023

The least effective ads of the 2023 Super Bowl are reviewed.

CMO 93

CMO 93

Search Engine Journal

FEBRUARY 13, 2023

John Mueller's answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.

Product 97

Product SEO 97

Search Engine Roundtable

FEBRUARY 13, 2023

Google's John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for "a tiny number of sites," John added.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Journal

FEBRUARY 13, 2023

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Marketing 95

Marketing Marketers Advertising Advertisers 95

Search Engine Land

FEBRUARY 13, 2023

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have morphed beyond all logic and pattern.

B2C 90

B2C SEO Analytics Promotion 90

Search Engine Journal

FEBRUARY 13, 2023

NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide. The post NeevaAI: Now Available Worldwide appeared first on Search Engine Journal.

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90

Search Engine Land

FEBRUARY 13, 2023

Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, the article was written with the confident authority of an actual expert.

Health 89

Health Place Branding SEO 89

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

FEBRUARY 13, 2023

It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for publishers.

SEO 89

SEO 89

Search Engine Journal

FEBRUARY 13, 2023

A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range. The post LinkedIn Data: 91% Of Applicants Want Salary Range In Job Posting appeared first on Search Engine Journal.

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Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages.

SEO 87

SEO Marketing Marketers 87

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Why? Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand.

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B2C Marketing Marketers Price 84

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers