Aspiration Marketing
JUNE 4, 2025
You're generating leads, closing deals, and expanding your network. But are you genuinely seeing a positive return on your business development efforts? It's a question every business leader should be asking. Too often, we see companies relying on assumptions rather than concrete data. To effectively drive revenue generation, we need to move beyond mere activity and focus on measurable results.
The Marketing Operations Leader
JUNE 4, 2025
In this edition: 7 Go-To Reports and Trackers of the VP of Martech and GTM Tech 5 Things Martech and GTM Leaders Wish You Knew POLL: What’s Missing From Most Sales and Marketing Dashboards? Exclusive For Paid Subscribers : Key Learnings From 10 Enterprise Marketing Operations Leaders Upcoming Panel: Leading Marketing Ops Through Chaos 🗓️ Wednesday, June 11 | 9–10am PT I’m moderating a candid conversation with marketing ops pros from Nvidia, Meta, Google, and Miro
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Search Engine Journal
JUNE 4, 2025
Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.
The Drum
JUNE 4, 2025
The turbo-charged sprint with seven partners, from synthetic research pioneers to AI video makers and programmatic planners, developed full campaigns for B2B giants EY and Plante Moran. AI was the word on everyone’s lips at this year’s ANA Masters of B2B Marketing Conference – and not just in the keynotes. For the first time, the ANA staged a live challenge: two full campaigns, for two B2B giants, developed in just 72 hours using a dream team of AI-first collaborators.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
JUNE 4, 2025
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 4, 2025
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal.
The Drum
JUNE 4, 2025
We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida. At the ANA Masters of B2B Marketing, marketers witnessed what might be one of the fastest turnarounds in advertising history: a live AI-powered campaign sprint, going from brief to broadcast-ready ad in just 72 hours. Two business giants – EY and Plante Moran – volunteered as guinea pigs.
Search Engine Journal
JUNE 4, 2025
New study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share. The post Google AI Overviews Favor Major News Outlets: Study Reveals appeared first on Search Engine Journal.
The Drum
JUNE 4, 2025
We catch up with the chief digital officer at the ANA Masters of B2B Marketing conference in Naples, Florida. Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the crossroads of theory and practice. And at the ANA Masters of B2B Marketing conference, he was wearing both hats.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Martech
JUNE 4, 2025
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
The Drum
JUNE 4, 2025
We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida , where his AI-powered market research company is reinventing how brands get customer insights with zero humans surveyed. Imagine a focus group that doesn’t get bored after 20 minutes, doesn’t need to be paid and never ticks the wrong box just to get to the end of a survey.
Search Engine Roundtable
JUNE 4, 2025
Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.
The Drum
JUNE 4, 2025
We caught up with the CEO and co-founder of Brandlight at the ANA Masters of B2B Marketing conference in Naples, Florida , for his take on the future of search. AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. That was the warning from Imri Marcus, CEO and co-founder of Brandlight, when The Drum caught up with him at the ANA Masters of B2B Marketing in Florida.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
JUNE 4, 2025
Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design: Making The Right Choice appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 4, 2025
Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we've seen volatility since then almost every week.
The Drum
JUNE 4, 2025
The work is one of the last projects from the indie London shop Calling, and it features Ezra Collective. To mark this year’s Father’s Day, Courvoisier is launching an inclusive and unconventional campaign to celebrate the power of paternal influence. According to the cognac brand, whilst the importance of biological fathers and the love they give can never be understated, this new campaign highlights the positive impact that other male role models play in all our lives.
Martech
JUNE 4, 2025
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore: The effectiveness of social selling. The decline of traditional PR. The complexities of brand measurement in today’s AI-driven landscape.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
The Drum
JUNE 4, 2025
T&Pm scooped the Grand Prix, Earnies won the Not for Profit Grand Prix and The Gang took the President’s Award at The Drum’s flagship show in London. Winners of The Drum Awards for Marketing EMEA 2025 were revealed today in a show streamed live from London. Taking home the Grand Prix this year is ‘This is my space, this is Me45’ by T&Pm for Karo.
Martech
JUNE 4, 2025
In Google Analytics 4 (GA4), attribution models aim to answer one of marketings most persistent questions: which channels drive results? The catch is that different models can give you different answers even when working with the same data. If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report.
Vertical Response
JUNE 4, 2025
Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. But dont worry. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. The word ‘brand’ comes from an old term meaning a ‘burning piece’ of wood or torch, which later evolved to refer to the mark made by branding with a hot iron
The Drum
JUNE 4, 2025
We catch up with Plante Moran’s Marten Van Pelt at the ANA Masters of B2B in Naples, Florida , to talk trust, AI strategy and what he hopes his rivals don’t figure out. When Martin Van Pelt signed up to trial AI-driven marketing at the ANA Masters of B2B, he wasn’t expecting a full-blown reset. But three days later, with two versions of a new ad campaign live in Ohio, he left convinced that the rules of B2B marketing had changed for good.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JUNE 4, 2025
Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows.
The Drum
JUNE 4, 2025
A livestream of the awards show will be available on thedrum.com today as we celebrate Europe, the Middle East and Africa’s most effective marketing campaigns, companies and people. From 7.30pm BST, join us on thedrum.com as we stream our second awards show of the year, the EMEA installment of The Drum Awards for Marketing 2025. Taking place at The Londoner, Leicester Square, the show will be hosted by The Drum’s editor, Cameron Clarke, and managing director of live events, Lynn Lester, with Gol
Martech
JUNE 4, 2025
There is a growing disconnect between how brands use AI for customer experience and how consumers want to experience it, according to a new report from SAP Emarsys and Deloitte. The SAP Emarsys Global Consumer Products Engagement Report (registration required) found 89% of consumer goods marketers in the United States say AI is essential for acquiring new customers and 86% say its critical for retention, but only 9% of consumers want more AI-led brand interactions.
Search Engine Roundtable
JUNE 4, 2025
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
The Drum
JUNE 4, 2025
The work from the brand’s internal agency sees the hip-hop act’s It’s Like That turned into a celebration of girls’ creativity. Lego has unveiled its latest empowering ad campaign, ‘She Built That,’ which reimagines the trailblazing It’s Like That tune from Run-DMC to redfine what it means to be a builder. In a world where “building” is still seen through a gendered lens, this new spot hopes to construct a new narrative.
Martech
JUNE 4, 2025
More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. This data, from the “ 2025 State of Email ” report (registration required) released by Litmus from Validity, shows AI is making inroads into email marketing in many o
The Drum
JUNE 4, 2025
Paddy Gilmore will be in Cannes for The Drum, reviewing ads that tickle his funny bone. Today, he reveals what trends we saw in the humor category last year as part of his Funny Matters column. For me, one of the biggest changes in the Cannes Lions International Festival of Creativity 2025 happened in November 2023, when the organizers decided to introduce a ‘Use of Humor’ sub-category.
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