Zumvu

AUGUST 24, 2022

Digital Marketing commonly refers to marketing a product or service on the web.

Marketing 98

Marketing Marketers Digital Marketing Product 98

Orbit Media Studios

AUGUST 24, 2022

Do your visitors like your page? It’s a basic question. But not a simple question to answer using Google Analytics. The only way to measure visitor satisfaction is to use the metrics we have: We know if they didn’t click to see a second page (bounce). We have a good estimate for how long they stayed (average time on page). We know if they filled out a form (conversion).

Analytics 138

Analytics Digital Marketing Customer SEO 138

David Meerman Scott

AUGUST 24, 2022

As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free ( no registration required ) Web Marketing Strategy Planning Template to serve as a guide for how to implement strategies for reaching buyers directly.

Marketing Strategy 26

Marketing Strategy PR Marketing Marketers 26

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. Just to name a few responsibilities. @sproutsocial. Share your best advice for increasing views. ?? #tiktoktips #videotips #socialmediamarketing #socialmediamanager #socialmediachallenge #canigiveyouabighug. ?

Management 120

Management Copywriting User-Generated Communications 120

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

AUGUST 24, 2022

Nearly all (86%) B2B buyers want to be sold to virtually, according to a new survey. However, most salespeople say their sales organizations aren’t yet able to handle this. Buyers like the on-line experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad , a revenue enablement technology provider: Sellers not taking “no” for an answer even once it’s been made clear they are not interested (48%).

Manufacturing 118

Manufacturing Finance B2C Management 118

Search Engine Journal

AUGUST 24, 2022

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted Replies appeared first on Search Engine Journal.

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111

Search Engine Journal

AUGUST 24, 2022

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal.

SEO 110

SEO 110

Hubspot Marketing

AUGUST 24, 2022

Many marketers use Microsoft Excel every day, whether it's to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn't it be great if there were keyboard shortcuts that could help us get our work done faster?

Management 109

Management Marketers Marketing 109

Content Marketing Institute

AUGUST 24, 2022

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.

Content Marketing 108

Content Marketing Marketing Marketers 108

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

PR 106

PR Branding Transform Communications 106

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Search Engine Journal

AUGUST 24, 2022

In this article, you'll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO appeared first on Search Engine Journal.

SEO 105

SEO Branding Marketing Marketers 105

ConsumerTalk

AUGUST 24, 2022

Most people may go to a Ruffles or Frito-Lay chip product to satisfy a craving, but alternative brands taste just as great and offer added health benefits.

Health 97

Health Branding Product Digital Marketing 97

Search Engine Journal

AUGUST 24, 2022

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.

Advertisers 96

Advertisers Advertising 96

Duct Tape Marketing

AUGUST 24, 2022

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with.

Analytics 95

Analytics Marketing Marketers Education 95

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Search Engine Roundtable

AUGUST 24, 2022

Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Advertisers 94

Advertisers Advertising 94

Search Engine Journal

AUGUST 24, 2022

When your new ad campaign is getting zero clicks, don't give up just yet. See the 5 most common problems and how to fix them. The post Why Is My New Campaign/Ad Group Getting No Traffic? appeared first on Search Engine Journal.

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93

Influence & Co

AUGUST 24, 2022

“Show us the leads that came from your content marketing.”.

Content Marketing 91

Content Marketing Marketing Marketers 91

Duct Tape Marketing

AUGUST 24, 2022

How To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

Transform 89

Transform Customer Communications Management 89

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Search Engine Roundtable

AUGUST 24, 2022

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes it, despite where it might be published.

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89

CMO Network

AUGUST 24, 2022

After years of making money for other companies, David Dobrik is now focused on making money for companies that he is an owner in.

CMO 76

CMO 76

Search Engine Roundtable

AUGUST 24, 2022

Here is a recap of what happened in the search forums today.

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85

Zumvu

AUGUST 24, 2022

Do you know where they spend their online time, what their typical yearly income or revenue is, and the problems that your business can solve?

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72

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

AUGUST 24, 2022

Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google's international SEO advice has not changed with this but the International Targeting report will no longer work going forward.

SEO 85

SEO 85

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Search Engine Roundtable

AUGUST 24, 2022

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80

Set Up

AUGUST 24, 2022

Today’s feature is JT Hroncich , Managing Director at Capitol Media Solutions. What gap did you see in the market that led you to be a part of your agency? We noticed a trend in the market that both agencies and direct clients had a single need for media planning and media buying, and that we could fill that gap. Needs often involved running one or two campaigns a year that needed media expertise, but not a dedicated full-time media person.

Digital Marketing 59

Digital Marketing Management New Markets Marketers 59

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

AUGUST 24, 2022

Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel as "Popular on Twitter.

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71

Hootsuite

AUGUST 24, 2022

Unless you’re Rip Van Winkle or the North Pond Hermit, we’re willing to bet you’ve heard the word “Roblox” floating around in the past few years. With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. But what is Roblox, exactly? A key thing to know about Roblox up-front? The kids love it.

User-Generated 145

User-Generated Millennials Social Media Marketing Branding 145

Search Engine Roundtable

AUGUST 24, 2022

As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now, when you search [my business] in Google, Google will show you a link to "View All Business Profiles" in the web search results, instead of just showing you three profiles.

Management 66

Management 66

Hootsuite

AUGUST 24, 2022

So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your page when they use the app’s search function. So, what’s a good bio for TikTok?

Energy 136

Energy Social Media Marketing Branding Marketing Strategy 136

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers