Tue.Jul 26, 2022

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A Quick Intro to Growth-Driven Design: Tips, Tricks and Best Practices

Aspiration Marketing

Growth-Driven Design (GDD) has been sweeping the web development scene as a top-performing production strategy for companies of all sizes. The primary benefit of this web development methodology is that it gives you a platform to kickstart your web presence very quickly, allowing you to scale and improve your website over time.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent.

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Facebook Creator Studio: The digital marketer’s guide

Sprout Social

Looking for a more efficient way to manage your Facebook presence? Despite not boasting the buzz of Instagram or TikTok right now, recent stats highlight how Facebook is still a staple for marketers. Thing is, Facebook is a challenging platform to wrangle due to all of its dashboards and ad options. Keeping up with Meta’s ever-changing business features can be overwhelming.

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20 Content Marketing Examples That Stand Out in 2022

Hubspot Marketing

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Understanding Email Marketing Metrics in 2022

Practical eCommerce - Marketing

Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more. The post Understanding Email Marketing Metrics in 2022 appeared first on Practical Ecommerce.

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HubSpot Payments is B2B Customer Experience game-changer

Kuno Creative

Companies expanding from customer interactions that are transactional to experiential are growing. Customer experience is a driving force behind this growth. An intense focus on the way consumers live is the key to success. Carrying this over to B2B billing makes sense. In our personal lives, we have virtually (pun intended) abandoned all paper-based, multi-step bill paying, shopping and booking services.

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10 DuckDuckGo Facts For Digital Marketers & SEO Pros via @sejournal, @IngridPAdames

Search Engine Journal

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine Journal.

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I Run a Six-Figure Business, But Now I Want to Take a Pay Cut

Buffer Marketing

I stared wide-eyed at my computer screen, frozen with disbelief. $306,055.05. That was the total revenue number I saw at the top of my profit and loss statement at the end of 2021. Without a doubt, it was the biggest financial year my freelance writing business had ever had—both in total revenue and in net profit (which was right around $175,000 before taxes and retirement savings).

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No matter the time of year, there’s a holiday you should be planning a campaign for

Martech

A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

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The Anatomy of an Effective Mobile Content Marketing Strategy for 2022

Scoop.it!

Digital marketing is an essential investment all growth-oriented businesses need to make nowadays. Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales. But that’s just the beginning, because you can achieve many short, mid, and long-term goals with successful digital marketing implementation.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

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Can You Keep the Human Touch When Using Marketing Automation?

Content Marketing Institute

Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track.

Marketing 101
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HubSpot Payments for B2B Businesses

Lynton Web

Let’s face it: The B2B buying process is clunky. It usually starts with the quoting process on one platform, possibly using another for contracts, yet another platform for billing, and even a possible fourth platform for payments. Sheesh! Bringing all of these steps in-house saves your company and your customers time and makes getting paid less stressful.

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Polly Wong on the keys to D2C growth: distribution, marketing and product assortment

Econsultancy

Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels. Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices and tracking issues coming into play – how.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Finding the right content creator for your brand is kind of like dating. You have to keep testing out partnerships until you find the ones that work. Despite this, there’s still groundwork you can do to set yourself up for success. A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out.

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Questions to ask vendors before buying a customer journey orchestration solution

Martech

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Here are the important steps in evaluating your company’s current CJO capabilities and conducting research on solutions.

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5 Ways Industrial Companies Can Benefit from Marketing with Video

Industrial Marketer

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial.

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Oracle announces next gen Fusion Sales

Martech

Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic recommendations for the last steps to closing deals, including quotes and proposals. EVP and general manager of Oracle CX Rob Tarkoff described Fusion Sales as the second deliverable on Oracle’s marketing and sales strategy following the launch of Oracle Fusion Marketing in September 2021. “This next generation s

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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5 Powerful Mobile Affiliate Marketing Networks In 2022

OnPassive Marketing

Mobile affiliate marketing is a great way to get high-quality traffic and earn income, but you need to know the networks most effective for your business. This article will help you choose the right network by exploring five of the best mobile affiliate marketing networks today. What Is Mobile Affiliate Marketing? Mobile affiliate marketing is a marketing strategy that uses the power of the internet to drive sales and traffic to a company or individual’s website or landing page through mob

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Chocolove CEO Discusses Sustainability And Making A Lasting Impact

CMO Network

Chocolove CEO and Founder Timothy Moley talks about integrating sustainability efforts within business to make a meaningful difference.

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Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution

Search Engine Roundtable

Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.

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How To Go Live On TikTok: A Step By Step Guide

Search Engine Journal

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go Live On TikTok: A Step By Step Guide appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Maps May Remove Selfies, Blurry Or Poor Quality Images

Search Engine Roundtable

Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the place may be removed from Google Maps.

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Our Clients' Q2 2022 Content Marketing Wins [INFOGRAPHIC]

Influence & Co

In case you missed it, here at Influence & Co., we believe that content marketing is a winning strategy for pretty much all businesses. This approach to marketing can help companies reach their audiences in an authentic, engaging, relevant way, and it allows them to work toward a number of goals, like thought leadership, lead generation, search engine optimization, and sales enablement.

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Google Hotel Listings New Featured In Section

Search Engine Roundtable

Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called "Featured In." This section shows you articles that mention the hotel, so you can read third-party reviews of the hotel.

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3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

Digital Marketer

Our brand new eCommerce Mastery Certification is available now: [link]. Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google Search Displays Return Period In Search Results Snippets

Search Engine Roundtable

Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show "x-days returns.

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Traackr Launches New Influencer Marketing Job Board to Help Brands Scale

Traackr

With this new influencer marketing job board, marketers can discover open influencer marketing roles from brands across the globe.

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Daily Search Forum Recap: July 26, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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5 Key Tips to Unlocking Killer Content | 2022 Digital Summit Recap

Set Up

Last week, the Digital Summit Conference came to Atlanta! Marketers of various roles and departments attended to network and gain knowledge from experts about current marketing industry trends. There were countless presentations highlighting how marketers could better optimize their content strategy that left us inspired and ready to take action. Here are five key takeaways that marketers need to implement in order to unlock engaging content.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.