Wed.May 18, 2022

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8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. But if you really want your Instagram Reels in particular to make a splash, it’s important to know that this Instagram feature has its own specific algorithm to wrestle with.

Analytics 145
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10 rules for successful metaverse marketing

Martech

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

Marketing 144
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13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)

Orbit Media Studios

Whatever your digital marketing goals, visuals can help. Rank high in search… get shared on social… grow your email list… get your emails opened… keep your visitors’ attention… win links from other websites… get views on your videos… get registrants for your events… turn visitors into leads. Without good use of marketing visuals, these things are possible, but not as likely.

PR 135
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Creating SMART SEO Goals For Your Enterprise Business via @sejournal, @laurencarel

Search Engine Journal

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal.

SEO 130
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How To Win Content Friends (and Keep Their Ideas Pouring In)

Content Marketing Institute

Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.

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More Trending

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8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) via @sejournal, @brentcsutoras

Search Engine Journal

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.

Branding 114
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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year , with total revenues of $39.5 billion. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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10 Remarketing Tools For Reengaging & Winning The Conversion via @sejournal, @jasonjzotara

Search Engine Journal

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.

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More Than a Name: 10 Ways Marketers Personalize Emails

Litmus

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program. Based on our 2021 State of Email report, personalization is a priority. 9 in 10 marketers believe personalization is imperative to overall business strategy. 80% of customers are more

Marketing 111
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Sprout on Sprout: Behind the scenes with our 3-person social media team

Sprout Social

Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth. To turn our challenges into opportunities, we’ve created processes and found tools to help our team make the most of our resources. They allow us to keep a consistent publishing schedule across 10 platforms, engage with our community as much as possible and carve out time for creative thinking.

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Google Criticizes Canada’s Proposed “Link Tax” via @sejournal, @MattGSouthern

Search Engine Journal

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal.

Law 110
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111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more.

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TikTok Launches Branded Mission, A New Way To Crowdsource Creative via @sejournal, @gregjarboe

Search Engine Journal

TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal.

Branding 109
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Celebrating HubSpot's Third Annual World Certification Week

Hubspot Marketing

Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development. This community of people learned about a variety of industry topics, connected with fellow learners and thought leaders, and earned thousands of HubSpot certifications.

Education 109
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90% of marketers say their CDP doesn’t meet current business needs

Martech

The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only 1% think it can handle future ones. That’s according to a new report from Forrester , commissioned by martech company Zeta Global. Beyond that: only 26% say their CDP meets most of their current needs, 35% say it’s meeting some of their current needs and 28% say it doesn’t meet any of their current needs.

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Facebook’s Most Widely Viewed Links Dominated By Spam via @sejournal, @martinibuster

Search Engine Journal

Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first on Search Engine Journal.

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6 strategies for using a DAM to manage modular content

Martech

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then repurpose and mix and match depending on the audience and the channel,” said Petra Tant, VP, product management, content cloud for content software comp

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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7 Consumer Marketing Tactics That Really Work

ConsumerTalk

Consumer marketing has been around for as long as there have been consumers. The difference between early marketing efforts and what's available today has to do with the ease of learning which marketing techniques work and which don't. Brands have to understand when their marketing efforts lose effectiveness and how to get back into the game when marketing campaigns go stale.

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Webinar: Transform your content operations with DAM

Martech

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders.

Transform 102
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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Marketing

At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To grow, focus on doing less.

Product 98
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10 rules for successful metaverse making

Martech

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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5 Easy Ways Businesses Can Sell More on Instagram

Many Chat

When we talk to our users, we often hear that they’re continually looking to sell more on Instagram. Does this sound familiar? Your Instagram marketing efforts have sluggish ROI Instagram’s latest algorithm updates necessitate constant changes to your strategy You’re spending countless hours responding to every comment and direct message You’re always on the lookout for a magic solution to retarget users for free so you don’t have to shell out for ads.

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Understand Pet Owners Across Generations for Effective Marketing

Girl Power Marketing

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. One or two generations or cohorts comprise the target audience for many industries. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

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Google Search News Box News Link Now Clickable

Search Engine Roundtable

The Google Search news box has a header named "News" for some queries. That header was never clickable until just recently. Now, you can click on the header and it will take you into the Google News search engine.

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What are the benefits of a consumer promotion?

Quikly

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Why Connection Is The Ultimate Source Of Healing In All Areas Of Life

Duct Tape Marketing

Why Connection Is The Ultimate Source Of Healing In All Areas Of Life written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

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Katy Lindemann on CX transformation: employees are central characters, not supporting cast

Econsultancy

Katy Lindemann, Principal Consultant, Grey Consulting, speaking at Econsultancy Live: CX 2022 last month. Image: ASV Photography. We often hear about companies investing in CX transformation. But post-investment, what are the factors that actually make or break transformation? After all, research suggests that only 30% of big digital transformation projects typically achieve their target objectives and create sustainable change.

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John Mueller Of Google Can See Search Spam In Languages He Does Not Speak

Search Engine Roundtable

Google's John Mueller is able to see and identify content search related spam without even speaking the language. Supposedly this is not a magical power or even that hard to do by someone who was trained to catch spam, but nevertheless, he is able to spot spammy content in languages he does not understand.

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How to Position Yourself as a Thought Leader in 2022

Influence & Co

This article was co-written by Meagan Nolte.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.