Diggity Marketing

JULY 18, 2022

Love what you are teaching.

246

246

Search Engine Roundtable

JULY 18, 2022

A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting the business's reputation in Google Maps and Google Search if they do not send money through digital gift cards.

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Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

SEO 140

SEO 140

Businesses Grow

JULY 18, 2022

As the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from my mistakes — and I thought I’d pass them on to you since I’ve never written about this before.

Energy 140

Energy Education Entertainment Price 140

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Maas , don’t worry.

Branding 137

Branding Retail User-Generated Fashion 137

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective.

Gen Z 135

Gen Z eCommerce Fashion Retail 135

Search Engine Journal

JULY 18, 2022

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

Advertisers 132

Advertisers Advertising 132

Content Marketing Institute

JULY 18, 2022

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

Thought Leadership 132

Thought Leadership Marketing Marketers 132

Martech

JULY 18, 2022

In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste

Digital Marketing 131

Digital Marketing Marketing Marketers Analytics 131

Buffer Marketing

JULY 18, 2022

In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. I knew this would be challenging. But, I wasn’t ready to live with the regret of not trying. So, on I went and launched Prohibition PR. What a ride this has been. I started with a small personal blog discussing new social media trends and issues.

PR 128

PR B2C Management Traditional Marketing 128

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Econsultancy

JULY 18, 2022

Influencers are more integral to the digital marketing strategies of big brands than ever before. This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products. With social influence growing, how is the industry evolving? Here’s a look at three current marketing trends and their impact.

Market Trends 121

Market Trends Marketing Marketers Digital Marketing 121

David Meerman Scott

JULY 18, 2022

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

Marketing 119

Marketing Marketers Thought Leadership eBook 119

Search Engine Roundtable

JULY 18, 2022

Here is a recap of what happened in the search forums today.

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Martech

JULY 18, 2022

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.

Marketing Mix 107

Marketing Mix Digital Marketing Content Marketing Management 107

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

CMO Network

JULY 18, 2022

For the past 20 years, bankers have bought into the notion that products are commodities and that the path to competitive advantage is through a better customer experience. They’re wrong.

Customer 107

Customer Product CMO 107

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?

Direct Mail 107

Direct Mail Customer Acquisition CRM Analytics 107

Search Engine Roundtable

JULY 18, 2022

Google six years ago launched a new Test My Site portal in the Think with Google portal. Well, that feature is going away soon, in the next few months Google will sunset the tool.

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Heidi Cohen

JULY 18, 2022

Use this Ultimate Web 3.0 Glossary to stay up-to-date with this evolving new environment. The post Web 3.0 Glossary: The Ultimate List You Need appeared first on Heidi Cohen.

Marketers 106

Marketers Marketing 106

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Search Engine Roundtable

JULY 18, 2022

Google Maps might be testing a form of map pin ads that contain images or photos from the local business. I cannot replicate this, nor do I know if this is new or not, but this was shared with me on Twitter by Vishal Sharma who showed this in action.

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Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. It’s not a nice thing to have, it’s a necessity.

Gen Z 101

Gen Z Millennials Customer Acquisition Education 101

Search Engine Roundtable

JULY 18, 2022

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102

Quikly

JULY 18, 2022

There are a few things every good marketer must know about customers: They feel pain when spending money, they enjoy simple customer experiences and most customers dislike making returns.

Customer 98

Customer Marketing Marketers 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

JULY 18, 2022

As many of you know, there was a pretty massive indexing issue impacting new content in Google Search most of Friday, July 15th, but that was pretty much isolated to that Friday. Now, I am seeing signals of a Google search ranking algorithm update on Saturday, July 16th.

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Search Engine Journal

JULY 18, 2022

Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To Drive Sales appeared first on Search Engine Journal.

eCommerce 91

eCommerce Customer SEO 91

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

Search Engine Roundtable

JULY 18, 2022

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.

SEO 88

SEO Customer 88

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

JULY 18, 2022

Sustainability is also a critical factor for large companies and consumers.

Customer 88

Customer CMO 88

Search Engine Journal

JULY 18, 2022

Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature appeared first on Search Engine Journal.

Communications 87

Communications 87

Digital Marketer

JULY 18, 2022

Uzair Kharawala runs SF Digital Studios alongwith his wife Farzana, and is also a DigitalMarketer Certified Partner. He is one of the very few professionals who is both a Google Partner & YouTube Certified. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022.

Video Marketing 82

Video Marketing Marketing Marketers 82

Search Engine Journal

JULY 18, 2022

Creating top-quality content requires top-notch content writers. Here's how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel Top Quality Content Creation appeared first on Search Engine Journal.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers