Litmus
AUGUST 18, 2023
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test.
Search Engine Land
AUGUST 18, 2023
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology.
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Martech
AUGUST 18, 2023
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across
Search Engine Land
AUGUST 18, 2023
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year collaboration with Pinterest to become its first ever third-party advertising partner back in April.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Rock Content
AUGUST 18, 2023
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. What might surprise you is that very little of our content is produced in-house. We’ve recognized that creating content in-house at our scale isn’t efficient.
Search Engine Land
AUGUST 18, 2023
Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no longer showing links or citations in its AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three different formats for links in the SGE answers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
AUGUST 18, 2023
Do you want to launch an NFT collection? Looking for an easy-to-use platform with a proven reputation? In this article, we’ll explore launching NFT projects with Fair.xyz. Why NFTs Are Good for Businesses and Consumers While NFTs have often been associated with digital art sales or profile pictures, they have far more expansive applications that […] The post Launching NTFs: Fair.xyz appeared first on Social Media Examiner.
SmartBrief - Marketing
AUGUST 18, 2023
Not too long ago, it was rare to find organizations with a chief revenue officer as a member of their executive team. However, this designation, along with chief commercial officer and chief sales and marketing officer, has increased rapidly since the start of the COVID-19 pandemic. A recent McKinsey study indicated that consumers used much of their time in isolation early in the pandemic to become more educated, and as a result, they do more background checks on companies, comparison shopping
Sachs Marketing Group
AUGUST 18, 2023
Building an email list for marketing requires a combination of strategies that entice potential customers to share their email addresses willingly. This involves using engaging pop-ups, and signup forms, collecting emails in-store, leveraging social media, creating personalized landing pages, and incorporating signup options at checkout. Building an email list for marketing is a fundamental part of a successful digital marketing strategy.
Search Engine Land
AUGUST 18, 2023
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and improving your content to match what searchers are looking for. 1.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
AUGUST 18, 2023
One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?
Search Engine Land
AUGUST 18, 2023
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more holistic approach that considers not just the quantity of searches but the quality, context, and evolving expectations of users.
Martech
AUGUST 18, 2023
HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In
Search Engine Land
AUGUST 18, 2023
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
AUGUST 18, 2023
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according to the study conducted by Adalytics.
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