Mon.Sep 25, 2023

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Speed Kills: Why Meme Marketing Rules the Internet

Businesses Grow

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing is fast, furious, and here to stay.

Gen Z 127
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Qualtrics CEO Zig Serafin: The C-Suite Interview

CMO Network

Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.

CMO 145
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How to Create YouTube Video Ads Quickly

Social Media Examiner

Need to improve your YouTube ads workflow? Want to produce video ads and optimize campaigns faster? In this article, you'll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads. Why Should Marketers Know About Google Ads Creative Studio? First launched in 2021, Ads Creative Studio is […] The post How to Create YouTube Video Ads Quickly appeared first on Social Media Examiner.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

Transform 139
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Former Googler: Google ‘using clicks in rankings’

Search Engine Land

“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.

SEO 138

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Links are not a top 3 Google Search ranking factor, says Gary Illyes

Search Engine Land

In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care.

SEO 135
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How to Save Time with AI Social Media Content Creation

Buffer Marketing

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times I’d be staring at the blinking cursor, waiting for inspiration to strike, only to be met by a nagging voice of doubt. That’s probably because the brain filters out many ideas before they can reach our conscious thoughts.

Transform 131
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CMOs: What will you do to remove social team silos in 2024?

Sprout Social

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember how executives were unclear of social’s impact on the success of their strategic initiatives or revenue performance. Fast forward to today and it’s difficult to picture any serious organization operating without a social media strategy.

Transform 128
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What Can Content Aggregator Services Do for Your Brand?

Marketing Insider Group

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

Branding 126
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Mapping the customer journey for SEO and marketing success

Search Engine Land

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a newly identified problem at their workplace.

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How Google’s Search Generative Experience Impacts Content Marketing

Marketing Insider Group

Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords ; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process.

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Kath Pay: Spotlight on the expert

Martech

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

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5 outdated marketing KPIs to toss and what to reference instead

Search Engine Land

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Ready to change the way you measure your campaigns?

CRM 120
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Samsung Ads introduces new CTV ad types

Martech

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.

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How the Internet Works: An Explanation Even Non-Techies Can Understand

Hubspot Marketing

The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break it down into easy-to-understand terms, so that anybody and everybody can grasp how this invention works — and how it’s changed the globe. How the Internet Began Nikola Tesla introduced the idea of a “world wireless system” in the 1900s.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current set of Core Web Vitals and key tips and tools to improve your web performance to deliver a good page experience for users.

SEO 115
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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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The 20 Best Examples Of Self-Service

CMO Network

Customers overwhelmingly want self-service options and crave the convenience and control of getting help on their own schedules.

Customer 100
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ChatGPT rolls out voice and image prompts

Search Engine Land

OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. ChatGPT’s new voice and image functionalities will be rolled out to paying subscribers over the next two weeks, with plans to expand these services to the free version of the app “soon after” Why we care.

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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Chief Martec

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

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Trends in paid search to watch in 2024 by Cynthia Ramsaran

Search Engine Land

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What is SEO and Why It Matters for Your Business

Vertical Response

SEO, or search engine optimization, continues to be a vital aspect of digital marketing. As an email marketer or small business owner, the use of SEO can help your brand reach a wider audience. Understanding the importance of SEO and how to implement it can make or break your online presence. In this blog post, we will discuss what SEO is, how it works, and why it matters for your business.

SEO 89
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Microsoft signs deal to serve sponsored links in Snapchat’s My AI

Search Engine Land

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available.

Gen Z 77
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7 Top Direct Mail Tips for Year-End Fundraising

Whos Mailing What

In this article, we’ll consider some best practices used to raise money for non-profits using direct mail, showing a few inspiring examples.

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Why understanding the history of marketing matters today

SmartBrief - Marketing

I have been reading a lot of research lately. I’m not bragging. I am merely explaining my circumstances (maybe even complaining). I am developing a dissertation for my Ph.D., and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect mark

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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7 Top Direct Mail Tips for Year-End Fundraising

Whos Mailing What

In this article, we’ll consider some best practices used to raise money for non-profits using direct mail, showing a few inspiring examples.

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The real and complete history of social media marketing

illumin

The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo

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Meet Sirius AI™, the world’s most comprehensive Generative AI solution for Customer Experience

Use Insider

What is Sirius AI ? Introducing Sirius AI , Insider’s patent-pending AI solution that combines the power of large language models and machine learning—including predictive, conversational, and Generative AI — to help marketers at every stage of customer journey creation. Sirius AI helps marketers build relevant, timely, trustworthy customer experiences on autopilot.

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Effective Lead Nurturing with Pardot: Best Practices and Strategies

Fractional CMO

Explore best practices on lead nurturing with Pardot, like Lead Scoring, implementing Drip Campaigns, and more to turn Prospects into long-term customers.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!