Businesses Grow
SEPTEMBER 25, 2023
I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing is fast, furious, and here to stay.
CMO Network
SEPTEMBER 25, 2023
Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.
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Search Engine Land
SEPTEMBER 25, 2023
“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
SEPTEMBER 25, 2023
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care.
Martech
SEPTEMBER 25, 2023
There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.
Search Engine Land
SEPTEMBER 25, 2023
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Ready to change the way you measure your campaigns?
Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.
Search Engine Land
SEPTEMBER 25, 2023
OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. ChatGPT’s new voice and image functionalities will be rolled out to paying subscribers over the next two weeks, with plans to expand these services to the free version of the app “soon after” Why we care.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
SEPTEMBER 25, 2023
If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.
Martech
SEPTEMBER 25, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.
Search Engine Land
SEPTEMBER 25, 2023
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction?
Ariyh
SEPTEMBER 25, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? And how do you manage all those channels? Learn how to do it yourself and see it in action, so you can take your customer journey to the next level.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
SEPTEMBER 25, 2023
Need to improve your YouTube ads workflow? Want to produce video ads and optimize campaigns faster? In this article, you'll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads. Why Should Marketers Know About Google Ads Creative Studio? First launched in 2021, Ads Creative Studio is […] The post How to Create YouTube Video Ads Quickly appeared first on Social Media Examiner.
CMO Network
SEPTEMBER 25, 2023
Customers overwhelmingly want self-service options and crave the convenience and control of getting help on their own schedules.
Search Engine Land
SEPTEMBER 25, 2023
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available.
Vertical Response
SEPTEMBER 25, 2023
SEO, or search engine optimization, continues to be a vital aspect of digital marketing. As an email marketer or small business owner, the use of SEO can help your brand reach a wider audience. Understanding the importance of SEO and how to implement it can make or break your online presence. In this blog post, we will discuss what SEO is, how it works, and why it matters for your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBrief - Marketing
SEPTEMBER 25, 2023
I have been reading a lot of research lately. I’m not bragging. I am merely explaining my circumstances (maybe even complaining). I am developing a dissertation for my Ph.D., and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect mark
illumin
SEPTEMBER 25, 2023
The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo
Exposure Ninja
SEPTEMBER 25, 2023
It’s the question on the lips of every business owner, CEO and more… How are we going to grow as a company ? Admittedly, it’s a big question. Ads? Social media? Sales? A shocking publicity stunt? Any marketer could give you 101 different answers. But not Dalmatians (unfortunately). Of course, “growing” your business depends on the type of business you run.
Fractional CMO
SEPTEMBER 25, 2023
Explore best practices on lead nurturing with Pardot, like Lead Scoring, implementing Drip Campaigns, and more to turn Prospects into long-term customers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
SEPTEMBER 25, 2023
Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.
Hubspot Marketing
SEPTEMBER 25, 2023
The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break it down into easy-to-understand terms, so that anybody and everybody can grasp how this invention works — and how it’s changed the globe. How the Internet Began Nikola Tesla introduced the idea of a “world wireless system” in the 1900s.
Search Engine Land
SEPTEMBER 25, 2023
Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current set of Core Web Vitals and key tips and tools to improve your web performance to deliver a good page experience for users.
Marketing Insider Group
SEPTEMBER 25, 2023
Google’s gearing up to redefine how we experience search. Gone are the days of merely matching keywords ; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Chief Martec
SEPTEMBER 25, 2023
Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr
Use Insider
SEPTEMBER 25, 2023
What is Sirius AI ? Introducing Sirius AI , Insider’s patent-pending AI solution that combines the power of large language models and machine learning—including predictive, conversational, and Generative AI — to help marketers at every stage of customer journey creation. Sirius AI helps marketers build relevant, timely, trustworthy customer experiences on autopilot.
Marketing Insider Group
SEPTEMBER 25, 2023
As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.
Litmus
SEPTEMBER 25, 2023
Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! We laughed, we cried, we talked shop, and delighted in the presence of each other’s company for a wild two (or for some, three!) days of this extraordinary email extravaganza. Missed it? No worries! Come along with us as we reminisce on all the highlights of Litmus Live 2023!
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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