Hubspot Marketing

MARCH 10, 2023

Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan.

User-Generated 89

User-Generated Place Analytics Management 89

Aspiration Marketing

MARCH 10, 2023

We've all heard and used the adage "client is king." No matter what sort of business you're running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn't hesitate to say "yes." But think about it again. Do you know your client?

Inbound Marketing 130

Inbound Marketing Marketing Strategy Content Marketing Marketing 130

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Analytics 134

Analytics SEO 134

Search Engine Roundtable

MARCH 10, 2023

In July and October of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation of that, where Google has an image of the person and then overlays related people and their height on this panel.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

MARCH 10, 2023

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

Search Marketers 120

Search Marketers Marketing Marketers SEO 120

Search Engine Land

MARCH 10, 2023

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences.

User-Generated 113

User-Generated Advertising Advertisers Promotion 113

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears.

SEO 103

SEO Real Estate PR Customer Journey 103

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Branding 103

Branding 103

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). First partner and first party.

Entertainment 102

Entertainment Retail Advertising Advertisers 102

Search Engine Roundtable

MARCH 10, 2023

Google now lets some reviewers leave reviews specifically recommending dishes from that restaurant. Customers can manually add the foods and dishes they recommend at that restaurant.

Food 102

Food Customer 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Customers.ai

MARCH 10, 2023

MobileMonkey is now Customers.ai! Why a new name? And why now? Our Start When I started MobileMonkey five years ago, the original idea was to help B2C businesses use chat automations to find customers. At the time, we felt like we were on the cutting edge. Facebook Messenger was adding hundreds of millions users who were sending billions of messages a day.

Outbound Marketing 98

Outbound Marketing B2C Advertising Advertisers 98

Search Engine Roundtable

MARCH 10, 2023

Google seems to be testing showing a date picker and occupancy selector for searches related to hotel queries. I have not been able to replicate this, I have tried over the past few weeks without luck.

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Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Roundtable

MARCH 10, 2023

Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to disavow link services, saying, "Some people do things that they can bill, regardless of whether it's needed or makes sense.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Social Media Examiner

MARCH 10, 2023

Wondering how the metaverse will impact the future of business? Want to know why the metaverse will enhance business opportunities? In this article, you'll discover business applications for the metaverse. What Is the Metaverse, Really? There’s no denying that there’s a lot of hype and confusion around the metaverse and Web3. So what’s what? The […] The post Business in the Metaverse: The Future of Commerce appeared first on Social Media Examiner.

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Search Engine Journal

MARCH 10, 2023

Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary! The post Two Search Experts Discuss Blogging About SEO [Podcast] appeared first on Search Engine Journal.

SEO 81

SEO Product 81

Neil Patel

MARCH 10, 2023

This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. Recently, I was in a pitch for a potential new Amazon client. We went through our audit of both their paid and product detail pages. Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. The prospective client was engaged and asking some great questions.

Product 72

Product Transform Logistics Price 72

Search Engine Roundtable

MARCH 10, 2023

It's time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this.

Product 71

Product SEO 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Devika Mathrani , the Chief Marketing and Communications Officer at NewYork-Presbyterian, to discuss the importance of integrity and communication in business, her ability to energize and activate her team members, and how Maya Angelou inspires her.

CMO 52

CMO Thought Leadership Energy Communications 52

Search Engine Roundtable

MARCH 10, 2023

Here is a recap of what happened in the search forums today.

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Quikly

MARCH 10, 2023

There’s no doubt about it: consumers are complex creatures and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those factors is consumer usage habits.

Product 52

Product B2C Marketing Marketers 52

Dana Nicole

MARCH 10, 2023

Last Updated on March 10, 2023 The most common tip you’ll hear to improve your writing is to read more. When I was first looking to improve my writing, I did just that, but I didn’t feel like my writing was actually improving, despite devouring more books. After turning many pages, I realized why: I had been lied to. Kind of. When people say you can become a better writer by reading, what they actually mean is “you can become a better writer by reading with purpose ” The secret is

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

SMA Marketing

MARCH 10, 2023

Understanding data from the search engine results pages (SERPs) is important for any business owner or SEO professional. Do you wonder how your website performs in the SERPs? Are you curious to know where you rank in comparison to your competitors? Keeping track of SERP data manually can be a time-consuming process. Let’s take a look at a proxy network that can help you can gather information about your website's performance within seconds.

Energy 52

Energy SEO Search Marketers Marketing 52

CMO Network

MARCH 10, 2023

Awareness of hydroponic growing is on the rise. Last year, Google announced that search interest in hydroponic gardens rose by 350%. People are curious and Lettuce Grow is a pioneering new brand helping them take the leap and try home growing for themselves.

Food 52

Food Branding CMO 52

Duct Tape Marketing

MARCH 10, 2023

Unveiling The Mystery Of Effective Selling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast , I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It!

Price 72

Price Transform CRM Customer Journey 72

Martech

MARCH 10, 2023

Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 117

Advertising Advertisers Gen Z Non-Profit 117

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

MARCH 10, 2023

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors' attention, it can hurt your click-through rate, lead conversions, and ultimately, sales.

Transform 111

Transform Food Price Product 111

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively.

Content Marketing 100

Content Marketing B2C Marketing Marketers 100

Digital Marketer

MARCH 10, 2023

Artificial intelligence is taking the SEO industry by storm. With the emergence of smart chatbots that can perform all kinds of tasks – seemingly – as well as humans can, and the integration of AI-powered features into the two prominent search engines, Bing and Google, there are a lot of questions on how this may change SEO and whether it is going to survive.

SEO 78

SEO User-Generated New Technology Digital Marketing 78