Social Media Examiner

DECEMBER 21, 2023

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? In this article, we’ll explore behavior science tips that lead to better marketing results. Why Should Marketers Focus on Behavioral Science? “Why do people do what they do?” This fundamental question has long captivated Nancy Harhut, author of […] The post Three Behavioral Science Tips for Better Marketing Results appeared first on Social Media Examiner.

Marketing 110

Marketing Marketers Social Media Marketing 110

Aspiration Marketing

DECEMBER 21, 2023

Navigating the complexities of search engine optimization (SEO) can be a daunting task. However, understanding and implementing SEO best practices is crucial for businesses to elevate their online presence and attract potential customers. One often overlooked yet essential aspect of SEO is the proper utilization of canonical tags.

SEO 226

SEO Customer 226

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

User-Generated 135

User-Generated SEO Branding Management 135

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

User-Generated 115

User-Generated Customer Journey Analytics Digital Marketing 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.

Real Estate 126

Real Estate Transform User-Generated Customer Journey 126

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.

Analytics 112

Analytics Branding Social Media Marketing Product 112

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any

Product 106

Product Education Communications Promotion 106

Search Engine Land

DECEMBER 21, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.

Transform 108

Transform B2C Whitepaper Marketing 108

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!

User-Generated 103

User-Generated SEO Advertising Advertisers 103

Hubspot Marketing

DECEMBER 21, 2023

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. As a company rep or prospective employee, you need to stand out from the pile. So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. 5 Good Business Card Examples To

CMO 102

CMO Communications Management Law 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Digital Marketer

DECEMBER 21, 2023

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else

Management 95

Management Branding Social Media Marketing Place 95

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users.

User-Generated 91

User-Generated Advertising Advertisers SEO 91

Digital Marketer

DECEMBER 21, 2023

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier.

Law 90

Law Digital Marketing User-Generated Copywriting 90

CopyBlogger

DECEMBER 21, 2023

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Content Marketing 82

Content Marketing Marketing Marketers 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sachs Marketing Group

DECEMBER 21, 2023

Improving SEO on Amazon involves optimizing your product listings to rank higher in Amazon’s search results. It’s about understanding Amazon’s unique algorithm, leveraging relevant keywords, and enhancing product visibility. In this article, I’m sharing how to improve SEO on Amazon, increase the visibility of your products, and drive more sales.

SEO 72

SEO Price Logistics eCommerce 72

Lynton Web

DECEMBER 21, 2023

November’s product releases from HubSpot were small but mighty. From webhook triggers in workflows to conditional property options to enrolling contacts in a workflow using a webhook, we’re here to tell you all about ‘em. Let’s dig in. Social Media Tags and Mentions No more editing after your post is published, friends! HubSpot now allows you to tag profiles in photos and Reels!

CRM 59

CRM Place Product Customer 59

Welcome Software

DECEMBER 21, 2023

Let's cut to the chase: if you're not doing omnichannel marketing in 2024, you're behind. A bold statement, I know, but in today's dynamic, digitally-driven landscape, the significance of omnichannel marketing for marketers cannot be overstated. Given the variety of channels available for customer engagement — from social media platforms to physical stores — adopting a unified approach to marketing is crucial.

Marketing 52

Marketing Marketers SEO Content Marketing 52

Lynton Web

DECEMBER 21, 2023

In an era where digital transformation is critical, integrating tools like HubSpot and Stripe is a pivotal step for businesses aiming to streamline operations and enhance customer engagement. The HubSpot Stripe Integration is a powerful combination, joining the strengths of HubSpot, a leading CRM and marketing platform, with Stripe, a renowned payment processing system.

Transform 59

Transform CRM Customer Journey Management 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Bannerflow

DECEMBER 21, 2023

In the world of digital marketing, where every click and scroll counts, capturing and holding your audience's attention is a real art. With countless messages vying for their focus, consumers have become adept at sifting through the noise. For brands who are looking for a way to truly connect with their audience, two vital ingredients come into play: attention and emotion.

Digital Marketing 52

Digital Marketing Marketing Marketers Branding 52

Use Insider

DECEMBER 21, 2023

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with WhatsApp business messaging —to completing transactions, such as choosing seats on flights or comparing car insurance premiums.

Branding 52

Branding User-Generated eCommerce Customer Journey 52

Bannerflow

DECEMBER 21, 2023

As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's transforming. One of the biggest game changers is the phase-out of third-party cookies. This significant shift is challenging us to rethink how we collect and use data, with a newfound focus on privacy and ethical practices. It's not just about adapting; it's about innovating how we connect with audiences.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Zumvu

DECEMBER 21, 2023

Running a small business means striving to stand out among big companies. This can be daunting if you need more expertise to do so.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Welcome Software

DECEMBER 21, 2023

No sign of things slowing down as we head into the last quarter of 2023. Optimizely Feature Experimentation has seen tremendous uptake as businesses seek efficiencies like returns reduction, increased personalization, and improved omnichannel experiences. Further to this, we have welcomed hundreds of customers as they migrate away from the soon-to-be shuttered Google Optimize.

Promotion 40

Promotion Management Customer Product 40

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads , from creating your account to launching your first campaign.

Inbound Marketing 103

Inbound Marketing Advertising Advertisers Customer 103

Welcome Software

DECEMBER 21, 2023

Optimizely Feature Experimentation users can now benefit from an average of 87% faster data file updates. The ability to generate data files in a faster and more predictable manner enables our customers to make updates to feature flags and experiments more quickly and reliably. Datafile build service – Performance, stability Webhooks by environment – Lower latency across all environments.

User-Generated 40

User-Generated Customer Product 40

Sprout Social

DECEMBER 21, 2023

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your offerings stand out? And how can you be “the only choice” against your competitors?

Product 106

Product Price Target Market Food 106

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

DECEMBER 21, 2023

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, “The Negativity Fast: Proven Techniques to Increa

Transform 65

Transform Pharmaceutical Law Marketing 65

Scoop.it!

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. In this blog post, we’re diving into the art of effective content curation and unpacking strategies to take your knowledge sharing to the next level.

Fashion 82

Fashion SEO Thought Leadership Education 82

Martech

DECEMBER 21, 2023

Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and engaged attendees who are not only learning through sessions or connecting with each other but are also learning, connecting with your business or brand, and are deepening their relationship with your organization,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a sessio

Logistics 79

Logistics Law User-Generated Education 79

Hubspot Marketing

DECEMBER 21, 2023

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back.

B2C 106

B2C eBook Food Marketing Strategy 106

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding