Social Media Examiner

JUNE 15, 2023

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? In this article, you’ll discover the theory and practice of using stories in your marketing. What Is Narrative Marketing Narrative marketing is when you use narratives—stories—in your content marketing. You can use them in videos, blog posts, text […] The post Using Story the Right Way: Theory and Practice for Marketers appeared first on Social Media Examiner.

Marketing 85

Marketing Marketers Content Marketing Customer 85

Aspiration Marketing

JUNE 15, 2023

Generative AI, a rapidly evolving technology, disrupts how we work, consume, and interact. Gone are the days when time-consuming tasks required deep expertise and hefty investments. With Generative AI, businesses can generate content, insights, and commands within seconds, boosting efficiency and saving valuable time. However, the true potential lies in its impact on effectiveness.

Marketing 206

Marketing Marketers Product Customer 206

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions.

SEO 132

SEO Transform User-Generated Marketing 132

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.

Advertising 118

Advertising Advertisers Fashion Food 118

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 15, 2023

Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers.

Thought Leadership 109

Thought Leadership Customer Journey Branding Customer 109

AWeber

JUNE 15, 2023

Reviewing portfolios from design students or other artists getting started in their career is important to me. I often have calls with these students to provide feedback on their work. Mentors made a huge impact on me when I was trying to become a working designer, so this is an opportunity to give back. I know I was an absolute pain who always thought he was right about everything.

Copywriting 107

Copywriting Promotion Email Marketing Communications 107

Martech

JUNE 15, 2023

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.

User-Generated 101

User-Generated Customer Journey CRM Shipping 101

Search Engine Land

JUNE 15, 2023

Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which w

Advertising 104

Advertising Advertisers Analytics Marketing 104

Martech

JUNE 15, 2023

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. The keystone of that process is metadata.

Management 95

Management Customer Product Marketing 95

Search Engine Land

JUNE 15, 2023

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education.

Education 101

Education SEO Advertising Advertisers 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CMO Network

JUNE 15, 2023

An interview with the CEO of the Cannes Lions on the evolution of creativity and creative, on the eve of the 70th Cannes Lions International Festival of Creativity.

CMO 98

CMO 98

Search Engine Land

JUNE 15, 2023

Google’s new Search Generative Experience , which began rolling out a few weeks ago , now can use Google Business Profile data to help it create its AI-generated snapshot answer. SGE also uses data “from the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real world,” Google wrote.

Place 99

Place Customer SEO 99

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Search Engine Land

JUNE 15, 2023

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 94

SEO Price Analytics Digital Marketing 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Rock Content

JUNE 15, 2023

In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about security headers arose. The question was whether these headers affect the ranking of sites in Google’s search rankings. The short answer is that they don’t. But, despite being simple, this question brings interesting insights for SEO professionals, including the importance of using data protection protocols.

SEO 81

SEO Communications Digital Marketing Place 81

Martech

JUNE 15, 2023

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.

Digital Marketing 86

Digital Marketing eBook Email Marketing Marketing 86

Chief Martec

JUNE 15, 2023

To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.

Customer Acquisition 80

Customer Acquisition Marketing Marketers Management 80

Buffer Marketing

JUNE 15, 2023

While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years. When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. During these sessions, our Customer Advocates would provide support for the entire Buffer team as they answered customer emails.

Customer 78

Customer Finance Shipping Product 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JUNE 15, 2023

Our job is to help people make decisions. Complexity confuses decision making, but to achieve simplicity, we need to reshape the industry.

Branding 85

Branding CMO 85

Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Price 72

Price Product Customer Marketing 72

Lynton Web

JUNE 15, 2023

Everyone’s favorite, Google, doesn’t stay the same for long… we love to hate it, right? So when Google announced the release of Google Analytics 4, we prepared for more of the same. What is Google Analytics 4? How is it different? What do I need to do to prepare? The good news is that you’re getting access to even more customizable data that can help you make better business decisions.

Analytics 64

Analytics Customer Journey Customer SEO 64

Set Up

JUNE 15, 2023

Featuring Hire Profile The Set up #MarketingMixer is a chance for marketing leaders to connect, discuss, and learn. At previous Mixers, we’ve hosted a number of panelists , held a marketing agency showcase , discussed business matchmaking , Seasonality in Marketing , and even facilitated virtual Marketer “ speed-dating.” For this Mixer, we decided to cover “How to Attract Top Talent” since employers and interviewees are curious about how to navigate the job market and how to recruit the best tal

Gen Z 52

Gen Z Energy Communications Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Fractional CMO

JUNE 15, 2023

Welcome to the wild and wonderful world of marketing analytics, where data reigns supreme and insights are the currency of success! But hey, who said data analysis has to be dull? Get ready to buckle up for a thrilling adventure as we introduce you to the vibrant and exhilarating realm of marketing analytics with Power BI. Think of it as a roller coaster ride, where we'll twist and turn through data, loop around insights, and zoom through visualization loops that will leave you screaming. with e

Analytics 52

Analytics Marketing Marketers 52

Duct Tape Marketing

JUNE 15, 2023

How To Retain Top Talent While Prioritizing Their Quality Of Life written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Joe Mull In this episode of the Duct Tape Marketing Podcast , I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was recently named by SHRM as a “can’t miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.

Gen Z 82

Gen Z Place Education Millennials 82

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Management 116

Management Transform Analytics User-Generated 116

Search Engine Land

JUNE 15, 2023

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.

SEO 99

SEO Management Product Education 99

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

JUNE 15, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website , TikTok and LinkedIn. Ayomi’s journey as a creator immediately stands out because she didn’t start in the creator economy as a TikToker, as many do, but as a TikTok employee (TikTokee, if you will).

Health 101

Health Promotion Management Analytics 101

Scoop.it!

JUNE 15, 2023

As a B2B business, lead generation is one of your key concerns. After all, without enough lead generation, you’ll have a tough time bringing in enough new clients on board to generate consistent revenue. While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation.

Entertainment 74

Entertainment User-Generated Fashion Education 74

Hootsuite

JUNE 15, 2023

People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials.

Social Media Marketing 93

Social Media Marketing Fashion Health Millennials 93

Welcome Software

JUNE 15, 2023

The headless CMS market has been experiencing significant growth and innovation in recent years. With the rise of omnichannel content delivery and the increasing demand for personalized user experiences, businesses are turning to headless CMS solutions to decouple their content management from their frontend presentation. This approach allows for greater flexibility and scalability, as content can be managed independently and delivered seamlessly across various devices and platforms.

Transform 40

Transform Management Customer Branding 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding