This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Do you ever stop and really consider what each email you send is truly delivering for your business? In B2B marketing, email remains a powerhouse, but its effectiveness hinges on one critical factor: return on investment. Are your campaigns generating meaningful results or simply adding to the noise? Understanding your email marketing ROI isn't just about vanity metrics; it's about making informed decisions that directly impact your bottom line.
We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.
As campaigns fight to stand out at Cannes, a new era of neuro-contextual advertising is emerging – where emotionally intelligent tech isn’t just figuring out what people are reading, it’s understanding why they care. We’re doing the Cannes can this week, and one theme is dominating the Croisette: emotion wins. Industry leaders are already predicting that the most impactful campaigns this year won’t be the loudest or most technologically dazzling: they’ll be the most emotionally resonant.
For years, MarketingOps.com has been a place where MO Pros – like you – connect, learn, and grow. We’re incredibly proud of the community we’ve built together. But as Marketing Ops evolves, so do your needs. That’s why, we’re making a significant investment in you and the future of our community. We’re introducing Pro and Pro+ Memberships – thoughtfully designed to give you more tools, resources, and connections to thrive.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying to say, or how you’re measuring success.
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.
Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.
Edelman has released a ‘special report’ updating its Trust Barometer. At Cannes Lions, we catch up with Mr Edelman himself on the growing trust gap, gen Z anger, and why silence is no longer an option. Richard Edelman is used to reading the public mood. But even he, almost 30 years into his tenure as chief executive of PR giant Edelman, seemed slightly taken aback by a special update to 2025’s Trust Barometer findings, unveiled this week at the Cannes Lions festival.
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control.
The Drum catches up with Guibert Englebienne at the International Festival of Creativity 2025 , where he explains how the company is rethinking marketing workflows with AI and why orchestration, not automation, is the future. Tech companies launching AI tools at Cannes isn’t exactly news. But when Globant, the Argentine software firm turned global consultancy, unveiled its new Fusion platform this week, it offered more than just a flashy demo.
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I've been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with a campaign or strategy, you can use AI to build an entire library of expert-level prompts that work.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
At Telemundo, Joaquín Duró isn’t just planning for the World Cup. He’s reinventing what TV even means, blending streaming, social and linear into a single production workflow designed to grow audiences, increase efficiency and unlock fresh revenue. Gordon Young caught up with him at Cannes Lions. If you want to reach the $3.4tn Hispanic market in the US – a younger, faster-growing audience mad about football (the real kind) – Joaquín Duró is your man.
Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to navigate, with added examples based on real-world URLs we've encountered.
The Advertising Standards Authority’s Guy Parker unpacks research that indicates how brands are failing to best reflect the lived experiences of the modern elderly by focusing chiefly on extremes like skydiving or will-writing. How old is “old”? In 2025, the answer to that question is not black and white. With people working later in life and staying active for longer, age now seems to be more about mindset, health, and the way we see ourselves, rather than the number of candles on a birthday ca
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
OKC native Margo Waldrop tells us how a landlocked city with no other major-league teams turned heartbreak into pride, ritual into marketing and a basketball franchise into something far bigger than sport. I’m from Oklahoma City. And for those of us who grew up here, the Thunder didn’t just arrive in 2008 – they arrived for us. They gave us something to point to.
If your organic traffic has taken a hit lately, you’re not alone. Since Google rolled out its AI Overviews, some websites have seen traffic drop as much as 60%. The culprit? AI-generated answers that give users the information they’re looking for—without ever clicking on a link. It’s part of a growing trend known as “zero-click searches,” and it’s shaking up how brands think about SEO and content strategy.
“Nobody, no analyst, no journalist, will write it.” Sir Martin Sorrell sits down for a lively interview with The Drum at Cannes Lions. And write it we did. The conversation with Sir Martin Sorrell was going uneventfully. Truthfully, it was one of those dreaded moments as a journalist where you wonder if you’re even going to come away with a story. That all changed at the halfway mark when the discussion turned from Sorrell’s business, S4 Capital, and its Monks brand, and he started sharing his t
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new "Promotion Preview" tool that shows what your promotion will look like on Google Search before it goes live to customers.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
We caught up with the hotel company’s Marissa Yoss and Havas’s Sarah Collinson at Cannes Lions to hear about its new masterbrand strategy that ties 25 brands together without ironing out their individuality. No small feat. Wyndham Hotels & Resorts is going through what its VP of media and brand marketing, Marissa Yoss, calls a “transformation.” Not the sort that throws everything out and starts from scratch, however.
If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. Today’s social media feeds are busier, smarter, and more competitive than ever. “The average human attention span is approximately 8.25 seconds, shorter than the 9-second attention span of a goldfish” – Golden Steps ABA Report To stand out (and actually engage), you need more than just consistency – you need the right mix of content formats that speak to your audien
The special outdoor builds are situated at Waterloo Station in London. Striking fear in the hearts of designers worldwide, it’s the age-old feedback from brands: “Can you make the logo bigger?” Playing into this saga, Canva has cheekily taken the question and run with it for a larger-than-life, special, outdoor build in London. The billboards demonstrate that, of course, it's possible to make the logo bigger, but at what cost?
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Excluded from tech’s old boys’ club, Sarah Mehler built Left Field Labs her own way, fueling a culture of reinvention, empathy and bold innovation that’s reshaping the industry from within. In a sector that prides itself on disruption, it remains ironic how little has changed for women leading in tech. Sarah Mehler, founder and CEO of San Francisco-based creative technology agency Left Field Labs, isn’t just aware of that contradiction; she built an entire business in response to it.
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews in Google Search and clicking on the report / alert icon next to any review.
From its Venice origins to its post-pandemic reset, Cannes Lions has mirrored the creative industry’s biggest shifts – and sparked a few of its own. Let’s look back. The Cannes Lions International Festival of Creativity, now in its 70s, has grown from a niche celebration of cinema ads into advertising’s most powerful mirror. Each June, thousands descend on the French Riviera to watch the best ideas in brand communications compete, get judged, and – sometimes – define the industry’s next big turn
Marketing has experienced a significant evolution roughly every two decades. We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.” Personalization was king. Performance over anything. However, data misuse brings distrust and legislation.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with Sajeeda Merali, CEO, PPA. Sajeeda Merali joined the PPA as CEO in 2021, with an agenda to transform the way it represents and supports its 270+ UK multi-media business members. A strategic leader with 20+ years ’ experience in the publishing industry, Merali has held senior positions with both B2B and consumer-facing organisations, including the
Google has begun rolling out the audio version, talk and listen version, of Search Live in the Google app to those who opt into the AI Mode experiment. This is not the video/camera/visual version, that won't be live in the app for a few more months - although you can access it now in the Gemini app.
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO & CMO For Search‑Driven ROI appeared first on Search Engine Journal.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
243 
Let's personalize your content