Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.

Gen Z 100

Gen Z Fashion New Technology Product 100

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today. They are reshaping marketing strategies by enhancing customer engagement, improving lead generation and conversion, providing 24/7 customer support, and offering highly personalized experiences.

Transform 210

Transform New Technology Marketing Marketers 210

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 135

Retail Advertising Advertisers Performance Marketing 135

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

Transform 116

Transform Communications CRM Marketing Strategy 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success.

SEO 122

SEO Place Product Branding 122

Businesses Grow

JANUARY 29, 2024

A friend forwarded a post to me penned by digital superstar Neil Patel. I like and respect Neil a lot, and generally I agree with him, but in this case, I don’t — and I think his post provides a great lesson in the value of personal branding. Which works better? Today we’ll examine the business value of the personal brand versus corporate brand.

Branding 115

Branding SEO Advertising Advertisers 115

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Retail 112

Retail Branding Place Marketing Strategy 112

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 114

Gen Z User-Generated SEO Millennials 114

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024.

Gen Z 104

Gen Z User-Generated Education Food 104

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion, up from $2.3 billion in 2023.

Customer 103

Customer Branding 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry.

Transform 102

Transform Email Marketing CRM Product 102

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence.

Branding 102

Branding Management Advertising Advertisers 102

Ariyh

JANUARY 29, 2024

Hey there evidence-based marketer! Ariyh has now fully moved from Substack to Beehiiv (a different email platform). If you have been following Ariyh insights via an RSS feed (e.g. through Feedly) please use this new RSS feed link. If you are an email subscriber no action is needed, you have been migrated to the new platform already. If you are a new subscriber, you can join for $0 anytime on Ariyh.

Marketing 98

Marketing Marketers 98

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Key Performance Indicator 94

Key Performance Indicator Personalized Marketing Social Media Marketing Product 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buffer Marketing

JANUARY 29, 2024

Bluesky has rapidly gained traction in just two years since its launch in 2021, reaching 2 million users in November 2024. This is especially impressive, considering it’s been closed off and is still gated with its invite-only format. The platform became popular as users looked for alternatives to Twitter/X in 2022. It attracted users with its similar look, small community, and focus on decentralization.

Management 90

Management Customer Promotion Social Media Marketing 90

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. However, there are several misconceptions about how this goldmine can be leveraged. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

SmartBrief - Marketing

JANUARY 29, 2024

Think you need to surprise viewers with your ad to get an impact during the Super Bowl? Think again. Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early.

Advertising 85

Advertising Advertisers Price Branding 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Vertical Response

JANUARY 29, 2024

Creating compelling email subject lines can be a game-changer for your online business. They are the first impression and a decisive factor in whether your email gets opened or ignored. Let’s delve into the art of crafting cool email subject lines that can boost your open rates and engage your audience. Understanding the Importance of Email Subject Lines Email subject lines are more than just a summary of your email content.

Shipping 66

Shipping Fashion Email Marketing Analytics 66

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are their dominant business concerns? Do they trust their CMOs? Are they invested in CMO longevity? Do they see them as critical to driving business outcomes? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends.

CMO 84

CMO Marketing Marketers Communications 84

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. This is a great way to determine whether the time you spent on a campaign was worth the return on investment (ROI) or a waste of effort. Did you spend a lot of time on manual tasks and not enough time nurturing leads? Did you miss opportunities because you were focused on trying to reach the wrong audience?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

InTouch Marketing

JANUARY 29, 2024

You need to develop more leads from your website, but what exactly should you do to attract the right leads? Is it simply a matter of offering discounts to entice new customers or implementing a more robust strategy you may not be equipped to implement?

Customer 52

Customer 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. The panel held important discussions about marketing and leadership, tackling the state of CX, and how leaders can enhance the customer experience – a major priority f

CMO 52

CMO Food Health Advertising 52

Zumvu

JANUARY 29, 2024

Every business, big or small, is on a quest to stand out, to resonate with its audience in a way that not only captures attention but fosters lasting engagement.

Promotion 52

Promotion Marketing Strategy Marketing Marketers 52

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. A lax approach, on the other hand, can alienate both audiences. Make sure the web is working for you, not against you. Use this article to learn how to establish a comprehensive online reputation management strategy.

Management 119

Management Shipping Health Market Research 119

Hootsuite

JANUARY 29, 2024

Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook. ) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

User-Generated 107

User-Generated Entertainment Copywriting Fashion 107

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.