Hubspot Marketing

OCTOBER 3, 2022

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear.

Gen Z 143

Gen Z Influencer Marketing Education Marketing 143

Content Marketing Institute

OCTOBER 3, 2022

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

Education 138

Education Product 138

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.

Gen Z 143

Gen Z Advertising Advertisers User-Generated 143

Sprout Social

OCTOBER 3, 2022

Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.

Branding 131

Branding Transform Affiliate Marketing Education 131

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Calvyn Lee Blog

OCTOBER 3, 2022

Up your game on social media by avoiding these mistakes that social media messaging platform Buffer made and has since corrected: “Focusing on quantity over quality” Consider reducing the frequency of your posts, so you share only the best content. Cutting its number of posts from four or five per day to one or two tripled Buffer’s engagement and reach on Facebook.

User-Generated 130

User-Generated Promotion Branding Product 130

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.

Analytics 125

Analytics Manufacturing Place Promotion 125

Search Engine Roundtable

OCTOBER 3, 2022

Google Shopping seems to be testing or maybe has launched a new chat feature in the product search results. I personally cannot replicate this at the time I am writing this but Saad AK spotted this and posted a screenshot on Twitter.

Product 111

Product 111

Hubspot Marketing

OCTOBER 3, 2022

If you leverage influencer collabs , partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content.

Branding 109

Branding User-Generated Analytics Marketing 109

Search Engine Journal

OCTOBER 3, 2022

Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO. The post How to Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal.

SEO 105

SEO 105

Search Engine Roundtable

OCTOBER 3, 2022

Talk about a busy month, we didn't just have one or two confirmed updates this past month - we had three! We had the helpful content update finish rolling out on September 9th, we then had the September 2022 core update kick off on the 12t, and then the September 2022 product reviews update on the 20th.

Product 103

Product 103

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

OCTOBER 3, 2022

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another TikTok Feature – Voice Narration appeared first on Search Engine Journal.

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Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers.

Shipping 103

Shipping Promotion Customer Branding 103

Search Engine Journal

OCTOBER 3, 2022

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first on Search Engine Journal.

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Search Engine Land

OCTOBER 3, 2022

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI, finding and pulling reports, and analyzing the most important data.

eCommerce 100

eCommerce Analytics User-Generated Advertisers 100

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Journal

OCTOBER 3, 2022

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal.

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Search Engine Roundtable

OCTOBER 3, 2022

There seems to be a much higher level of Google Business Profiles suspended in the past couple of weeks than one would typically see. So a higher number of businesses set up in Google Maps are being suspended and removed from the Google local search results.

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95

Search Engine Journal

OCTOBER 3, 2022

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal.

Law 93

Law SEO 93

Search Engine Roundtable

OCTOBER 3, 2022

In September 2020, Google added a new section for "health and safety" attributes to Google Business Profiles (formerly Google My Business). Those remained as an option until last week, Google removed those health and safety attributes late last week.

Health 86

Health 86

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Digital Marketer

OCTOBER 3, 2022

Everyone does Content Marketing, but not everyone does it right. Christina helps you recognize the top 5 content marketing mistakes AND how to correct them! Christina Hooper helps explain content patterns and how to execute them. Her specialty is turning your superpowers into sales to help you build a business that enables your lifestyle instead of taking over your life.

Content Marketing 80

Content Marketing Customer Marketing Marketers 80

Search Engine Roundtable

OCTOBER 3, 2022

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OnPassive Marketing

OCTOBER 3, 2022

In 2022, All You Need To Know About Creating a Brand. Everyone, including you, has a personal brand. It is what people think of you when they hear your name, what comes up when they search for you on Google, and your online presence on social media. Developing a personal brand that will boost your job and quality of life is crucial. A solid personal brand can open doors to new opportunities and connections that can transform your life when done well.

Branding 71

Branding Transform Finance Education 71

Search Engine Roundtable

OCTOBER 3, 2022

Here is a recap of what happened in the search forums today.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Traackr

OCTOBER 3, 2022

The outdoor industry is one of the best when it comes to influencer marketing. Find out what these brands do well and come away with 4 actionable tips.

Influencer Marketing 69

Influencer Marketing Marketing Strategy Marketing Marketers 69

Search Engine Roundtable

OCTOBER 3, 2022

Google Search now has a grid layout option labeled "more hotels." This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also this "more hotels" four grid layout.

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68

Quikly

OCTOBER 3, 2022

Something huge is coming for one leading online retailer and it’s heavily rooted in urgency marketing.

Retail 52

Retail Marketing Marketers 52

Search Engine Roundtable

OCTOBER 3, 2022

We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises.

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Let’s start with a toilet. I was in a hotel in Madrid last month and this was on top of the toilet in my room: I was haunted by this for two days. Why would somebody sign the top of the toilet? Who is this person? Did they make the thing? Is this a toilet influencer?

Gen Z 133

Gen Z Marketing Marketers Health 133

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social

Transform 52

Transform Gen Z Thought Leadership User-Generated 52