Welcome Software

FEBRUARY 19, 2025

When personalization is done right , it doesn’t feel like a brand is hovering over your shoulder, it feels like they’re providing a genuinely helpful service. And that’s what makes the magic happen. This type of strategic personalization doesn’t just win your customers over but it directly impacts your return on ad spend (ROAS) and overall marketing ROI by making every touchpoint more relevant, efficient, and effective.

Shoppers

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

Analytics

SocialPilot

FEBRUARY 19, 2025

Wondering how online reviews impact your business? Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. Picture this : youre running a cozy caf. A negative Yelp review appears, but you dont notice it for a week. By the time you do, potential customers have already seen it and chosen other options.

Transform

Hubspot Marketing

FEBRUARY 19, 2025

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than Id like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put it lightly, I was frustrated with this pattern. Desperate for a solution, I stumbled across the Eisenhower Matrix, which teaches prioritizing like a president.

Transform

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

SocialPilot

FEBRUARY 19, 2025

Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Your personal brand is essentially your reputation, and how you position yourself can make or break opportunities.

Branding

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z

The Marketing Operations Leader

FEBRUARY 19, 2025

In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

Finance

Aspiration Marketing

FEBRUARY 19, 2025

Is your sales funnel springing leaks? You're not the only one. It's a common struggle for businesses to convert those hard-earned leads into paying customers. Conversion rate optimization (CRO) is the key to plugging those leaks and boosting your bottom line. By strategically optimizing each stage of the buyer's journey, you can significantly improve your results.

Customer

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Buffer Marketing

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.

Social Media Marketing

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and must be stopped. Rant mode ON. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do!

Retail

Duct Tape Marketing

FEBRUARY 19, 2025

How to Attract Your Ideal Customers with the Right Brand Archetype written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast , Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding.

Branding

Businesses Grow

FEBRUARY 19, 2025

A few months ago, I viewed a demonstration of a new ad agency “operating system” that showed how AI could take one piece of blog content and distort it endlessly into a nearly infinite number of variations to serve every platform and every language. It made me feel ill as the copy of a copy of a copy gradually lost any connection to its human origins.

Email Marketing

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Martech

FEBRUARY 19, 2025

Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.

Influencer Marketing

Content Marketing Institute

FEBRUARY 19, 2025

Dont end your brands purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella responsible marketing. Its for the good of your brand and the world.

Marketers

David Meerman Scott

FEBRUARY 19, 2025

How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.

Branding

Zumvu

FEBRUARY 19, 2025

It is booming with such creators, businesses, and influencers wanting to have something sleek, professional, and meant for different platforms.

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing