Search Engine Journal
DECEMBER 19, 2022
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what's new in marketing for 2023. The post Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights appeared first on Search Engine Journal.
Hubspot Marketing
DECEMBER 19, 2022
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here's what you need to know.
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Search Engine Journal
DECEMBER 19, 2022
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search Engine Journal.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
DECEMBER 19, 2022
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. 1.
Internet Marketing Ninjas
DECEMBER 19, 2022
Artificial Intelligence is taking the SEO industry by storm, and as it often happens in our community, there have been lots of discussions about how to use AI to manipulate ranking signals scale, especially content. AI tools can write original content, and, from the reader’s point of view, good content. In fact, some AI-written content is scary good.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 19, 2022
Learn how to create the type of content that social media audiences will want to share with their connections. The post 9 Examples of Highly Shareable Content appeared first on Search Engine Journal.
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
Search Engine Journal
DECEMBER 19, 2022
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
DECEMBER 19, 2022
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts.
Search Engine Journal
DECEMBER 19, 2022
For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming Languages To Learn (For SEO) appeared first on Search Engine Journal.
Practical eCommerce - Marketing
DECEMBER 19, 2022
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race". The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.
Search Engine Journal
DECEMBER 19, 2022
Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow. The post Google Retires Web Light Webpage Transcoding appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
DECEMBER 19, 2022
Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this link spam update has some teeth. I am seeing a nice number of real reports of sites feeling the impact in a big way and Google really being able to zone in on links it never did prior with other link algorithms.
Social Media Examiner
DECEMBER 19, 2022
Want to create Instagram stories that people will remember and engage with? Looking for inspiration for your content? In this article, you’ll find ideas and examples you can model for your Instagram stories. You'll discover tips you can put to work right away. #1: Combine Product Stickers With Demos in Instagram Stories Want to get […]. The post How to Create Unforgettable Instagram Stories appeared first on Social Media Examiner.
Content Marketing Institute
DECEMBER 19, 2022
How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.
Search Engine Land
DECEMBER 19, 2022
Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said , “while this feature has worked as intended and enabled broader access to the richness of the web, increased affordability of more powerful smartphones has diminished the need for such functionality.” What was Web Light.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
DECEMBER 19, 2022
What is truth? I thought that was a great question to ask ChatGPT, the new AI project from OpenAI. For a moment, I was amazed and then I was terrified. Here’s the response that amazed me.
Search Engine Roundtable
DECEMBER 19, 2022
Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing small and large user interface changes in Google Search, so this test should be no surprise.
Content Marketing Institute
DECEMBER 19, 2022
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
Search Engine Roundtable
DECEMBER 19, 2022
Google's John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release one by year's end. John said on Twitter, "just to be clear, there's no core update lined up for the rest of the year.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
DECEMBER 19, 2022
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you? The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal.
Neil Patel
DECEMBER 19, 2022
Not only is the SEO landscape getting more competitive, but you need a team that can understand it all. The right SEO software can make all the difference in taking your site’s SEO to the next level. There are several SEO tools out there, but which one makes the most sense for your business? Maybe you have a smaller budget or a team still learning about SEO marketing?
Search Engine Roundtable
DECEMBER 19, 2022
Google posted an updated policy update in the Google Merchant Center section for a new "linked account suspension." In short, this impacts a suspended Google Ads account linked to your Merchant Center account.
Digital Marketer
DECEMBER 19, 2022
It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
DECEMBER 19, 2022
Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.
Digital Marketer
DECEMBER 19, 2022
With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.
Search Engine Roundtable
DECEMBER 19, 2022
Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O'Clock podcast.
CMO Network
DECEMBER 19, 2022
Costovation is a process that enables disruptive innovation to happen. It empowers companies to re-think industries and find low cost ways to compete while delighting a well-defined customer set.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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