Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Sprout Social
JULY 14, 2023
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.
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Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Rock Content
JULY 14, 2023
Effective advertising in today’s global culture requires great website content. Not okay content, or even good content. To stand out from your competitors and capture the attention of your target audience, you need superior content. It is arguably one of the most important parts of advertising on the internet. Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Traackr
JULY 14, 2023
Meta’s Threads gained 100+ million users in 7 days — here’s how it could impact your influencer program
Social Media Examiner
JULY 14, 2023
Want to differentiate your business? Wondering how to give people an unforgettable Web3 experience? In this article, you’ll discover how to create immersive experiences in Web3. Immersive Experiences in Web3: Why Do The Matter and What Are They? The relational dynamic between newer audiences and brands has changed. Today, people want more than to watch […] The post Creating Immersive Experiences in Web3 appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 14, 2023
What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media Statistics You Need To Know For 2023 appeared first on Search Engine Journal.
Search Engine Land
JULY 14, 2023
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior.
Litmus
JULY 14, 2023
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback and review workflows Subscription renewal reminders Re-engagement campaigns What is email workflow automation?
Search Engine Land
JULY 14, 2023
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no more updates.” Google initially discovered the issue on July 10th, and Google identified the specific issue the day after, then implemented a fix on July 12t
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Whos Mailing What
JULY 14, 2023
PFL’s customer-experience experts answer the 3 FAQs about ways to reach people, a cookieless future, and creating an impactful experience.
Search Engine Land
JULY 14, 2023
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche.
Whos Mailing What
JULY 14, 2023
PFL’s customer-experience experts answer the 3 FAQs about ways to reach people, a cookieless future, and creating an impactful experience.
Search Engine Land
JULY 14, 2023
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only focus on direct conversions, the whole picture of your impact on the company has been missed.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Unbounce
JULY 14, 2023
Remember photographs? Like, pieces of paper with images you could actually hold in your hand? They were great—until you tried to organize ‘em. Over the years, you’d collect boxes and boxes of photos and often totally forget where they came from. Was this our ski trip to Whistler or the Great Snowstorm of ‘82? Is this Timmy’s baptism or Grandpa in the tub?
Search Engine Land
JULY 14, 2023
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT, and Google’s Search Generative Experience (SGE).
Unbounce
JULY 14, 2023
Remember photographs? Like, pieces of paper with images you could actually hold in your hand? They were great—until you tried to organize ‘em. Over the years, you’d collect boxes and boxes of photos and often totally forget where they came from. Was this our ski trip to Whistler or the Great Snowstorm of ‘82? Is this Timmy’s baptism or Grandpa in the tub?
Sachs Marketing Group
JULY 14, 2023
You can use Instagram effectively for business by knowing your audience, creating engaging content, scheduling posts, using relevant hashtags, and leveraging Instagram’s unique features like Stories and IGTV. Regularly monitor insights and adapt your strategy based on performance metrics. Are you struggling to get traction with your business on Instagram?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Zumvu
JULY 14, 2023
Making yourself stand out in the market just brings benefits in droves, as brand recognition can skyrocket your business.
Lusha
JULY 14, 2023
First-, second-, and third-party intent data come from different places, but they all have one thing in common: they can help close deals by giving you information about potential leads’ interest. So how do you find this information, and which type is most worth your while? Join the party of informed sales pros and discover which party of intent data is right for you.
Six & Flow
JULY 14, 2023
In today's digital age, traditional marketing strategies are no longer enough to capture the attention of consumers. With the ever-increasing use of ad-blocking software and the decline of traditional advertising mediums, marketers are turning to inbound marketing to drive customer engagement and generate leads. So, what is inbound marketing?
David Meerman Scott
JULY 14, 2023
Have you signed of for Threads, the new Zuck-hyped short-form text app? It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Six & Flow
JULY 14, 2023
In today's rapidly evolving business landscape, having a well-implemented Customer Relationship Management (CRM) system is crucial for success. However, navigating the complexities of CRM implementation can be challenging, and that's where CRM consultants come into play. These experts possess the knowledge and experience to guide businesses through the process, ensuring a seamless integration and maximising the benefits of CRM solutions.
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