Buffer Marketing

JUNE 13, 2023

The advice is everywhere: repurpose your content! Get more mileage out of your blog by turning it into social posts! Turn your LinkedIn posts into several tweets! But this advice lacks the logistical aspect: how can you keep track of something you published today and repurpose it over the next few weeks? As a freelance content marketer and journalist, my online presence is critical.

Logistics 99

Logistics Energy eBook Management 99

Aspiration Marketing

JUNE 13, 2023

In today's competitive business landscape, Business Development and Sales teams face numerous challenges regarding lead nurturing and conversions, growing a sales pipeline, and managing quota attainment, forecasting, and sales performance tracking. That's where HubSpot Sales Hub comes in. With its robust features and tailored solutions, Sales Hub equips Sales Teams with the tools to convert leads effectively, collaborate with prospects and internal team members, and track sales performance.

Management 130

Management 130

Hubspot Marketing

JUNE 13, 2023

Since its launch in 2022, OpenAI's ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog.

User-Generated 132

User-Generated Price Marketing Marketers 132

Search Engine Land

JUNE 13, 2023

Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a weekly basis.

Gen Z 122

Gen Z Content Marketing PR Entertainment 122

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!

PR

Hubspot Marketing

JUNE 13, 2023

Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes.

Health 114

Health Marketing Marketers Promotion 114

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.

Email Marketing 103

Email Marketing Marketing Marketers Retail 103

Practical eCommerce - Marketing

JUNE 13, 2023

New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options. The post AI Search Engines for Content Marketing appeared first on Practical Ecommerce.

Content Marketing 101

Content Marketing eCommerce Marketing Marketers 101

Search Engine Land

JUNE 13, 2023

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. Well, imagine no longer. In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you.

Communications 97

Communications Management Digital Marketing Search Marketers 97

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media.

Health 96

Health Key Performance Indicator Communications Management 96

Search Engine Land

JUNE 13, 2023

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google has helped increase conversions and sales for participating merchants.” To get into the trial, you have to complete a form.

Customer 95

Customer Shoppers Advertising Advertisers 95

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

CMO Network

JUNE 13, 2023

KickGlass marketers can contribute to a more positive and thriving society while driving brand growth by prioritizing social well-being using the innovative CARES model.

Marketing 94

Marketing Marketers Branding CMO 94

Search Engine Land

JUNE 13, 2023

TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care. TikTok has been moving more into ecommerce lately, with a goal of generating $20 billion in sales. While this feature seems promising, it remains to be seen whether it will prove to have enough ROI for ecommerce brands to care.

eCommerce 94

eCommerce User-Generated Product Branding 94

CopyBlogger

JUNE 13, 2023

Marketing agencies are excellent cash-flowing businesses that don’t require any capital to start and can scale from comfortable lifestyle businesses. Continue Reading The post How to Start a Marketing Agency: Go From Freelancer to CEO appeared first on Copyblogger.

Marketing 92

Marketing Marketers 92

Search Engine Land

JUNE 13, 2023

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.

Customer 91

Customer Whitepaper Marketing Marketers 91

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Social Media Examiner

JUNE 13, 2023

Want greater reach for your podcast? Curious how to use YouTube’s podcasting management and analysis tools? In this article, you’ll learn how to create, promote, and analyze podcasts on YouTube. Why Brands and Creators Should Create YouTube Podcasts Since mid-2022, YouTube has been slowly launching its podcast tools. This rollout couldn’t have come at a […] The post How to Add Your Podcast on YouTube appeared first on Social Media Examiner.

Promotion 90

Promotion Management Branding 90

Search Engine Land

JUNE 13, 2023

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to make a case for when, how, and why to consider YouTube Ads.

eCommerce 89

eCommerce Entertainment Advertising Advertisers 89

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.

Inbound Marketing 88

Inbound Marketing Price Marketing Marketers 88

Martech

JUNE 13, 2023

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.

Customer 88

Customer Marketing Marketers Advertising 88

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JUNE 13, 2023

In today’s competitive landscape, marketing agencies must constantly seek innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your clients are grappling with negative reviews, a scarcity of reviews, or already boast a strong online presence, this guide is your blueprint for effectively tackling, generating, managing, and harnessing customer reviews in the lo

Digital Marketing 88

Digital Marketing Customer Marketing Marketers 88

Digital Marketer

JUNE 13, 2023

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes.

Transform 86

Transform User-Generated Analytics Email Marketing 86

Search Engine Land

JUNE 13, 2023

Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when people are deciding whether to buy a product.

Product 87

Product User-Generated Advertising Advertisers 87

David Meerman Scott

JUNE 13, 2023

Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.

Product 76

Product Branding Marketing Marketers 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 13, 2023

How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.

Content Marketing 81

Content Marketing Marketing Marketers 81

CMO Network

JUNE 13, 2023

Intrepid Travel is a certified B Corporation and a leading small group adventure travel company, offering over 1,100 escorted tours worldwide.

CMO 79

CMO 79

Rock Content

JUNE 13, 2023

The popular iOS app Apollo, known for its seamless Reddit browsing experience, is being forced to shut down due to the escalating costs associated with the platform’s new API pricing. The announcement has sent shockwaves through the Reddit community, leaving both content creators and users concerned about the implications this decision holds. On June 30th, Apollo will officially cease its operations, leaving iOS users without the dedicated app for browsing Reddit.

Price 52

Price Digital Marketing Product Marketing 52

CMO Network

JUNE 13, 2023

David Placek, Founder and President of Lexion Branding is interviewed on the topic of how to develop an effective brand name.

Branding 72

Branding CMO 72

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Six & Flow

JUNE 13, 2023

The business-to-business (B2B) sales landscape has changed drastically over the past few years. With new technologies and customer expectations emerging, it’s critical for B2B companies to stay ahead of trends in order to remain competitive.

New Technology 52

New Technology Customer 52

Zumvu

JUNE 13, 2023

Without a powerful social media content strategy, marketing on social media can be a nightmare. Follow this simple step-by-step guide to create yours today.

Marketing 52

Marketing Marketers 52

CMO Network

JUNE 13, 2023

Marketers can't buy consumers' love, but they can earn it.

Marketing 72

Marketing Marketers CMO 72

Zumvu

JUNE 13, 2023

Crafting good email subject lines helps to boost open rates. Let’s explore 5 ways to create personalized email subject lines.

52

52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail