Sat.Sep 24, 2022

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The Importance of a Good Subheading: Content Marketing Best Practices

Aspiration Marketing

Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.

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Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Search Engine Journal

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135
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Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Customers are stakeholders in your content program. But not all stakeholders are customers. Most more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content.

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What’s hot in the metaverse for consumers

Martech

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

Gen Z 123
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential Schools. This was amplified in 2021 with the location of nearly a thousand unmarked graves at sites of the now-shuttered institutions—and we know thousands more have yet to be discovered.

Branding 120
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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Here’s how to create an interactive email, with seven interactive elements to help email developers get started.

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TikTok Increases Length Of Video Descriptions via @sejournal, @MattGSouthern

Search Engine Journal

TikTok creators have more ways to optimize their content for users' searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video Descriptions appeared first on Search Engine Journal.

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Práctica recomendada: anuncios de Instagram

Many Chat

Prácticas recomendadas de marketing en Instagram : lectura de dos minutos. ¿Te interesa poner en circulación anuncios en Instagram? Las empresas y los anunciantes, como tú, suelen tener mucho éxito con las campañas publicitarias de Instagram en lugar de centrarse únicamente en las campañas orgánicas. Si te tomas el tiempo necesario para elaborar una estrategia publicitaria en Instagram bien pensada, puedes disfrutar de un gran retorno de la inversión (ROI).

Marketing 104
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How to Effectively Use Social Media Marketing To Grow Sales

OnPassive Marketing

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. It can also be difficult for businesses to scale the process, leaving much room for improvement. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

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Cómo usar el administrador de anuncios de Instagram para publicar anuncios en la plataforma

Many Chat

Marketing de Facebook : 9 minutos de lectura. No hay dudas de que Instagram adquiere cada vez más popularidad, con una cantidad de usuarios sin precedentes ( más de 1.000 millones , para ser exactos). Este repentino aumento de la popularidad sirve como indicador del gran porcentaje del gasto publicitario en medios sociales que representa Instagram, ya que aproximadamente un 29% de los anunciantes dedican la mayor parte de su presupuesto publicitario a la plataforma, con lo que deja atrás a Twitt

Marketing 104
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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3 Benefits of Building and Using a Personal Brand to Grow Your Business

Digital Marketer

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser.

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Cómo configurar anuncios de clic a Facebook Messenger

Many Chat

Marketing por chat , marketing de Facebook , artículo de ayuda , marketing , marketing de Messenger , marketing en medios sociales. 6 minutos de lectura. Más de 1,3 millones de personas usan Messenger from Meta cada mes. Esto significa que una sexta parte de la población mundial se conecta con amigos, familiares, compañeros de trabajo y empresas. Por consiguiente, el marketing de Facebook Messenger puede impulsar el reconocimiento de marca y aumentar las ventas con un gasto publicitario mínimo e

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